Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 32
~ Facebook Marketing Tips ~If you are an active social media user you know how important engagement is to sustain interest and capture new leads. FB understands this too and has been making changes to their algorithm that affects the news feed. Have you noticed their "Posts from Across Facebook" ...

By Patricia Feager, Selling Homes Changing Lives
(DFW FINE PROPERTIES)
Comments 5
by Patricia Feager     Make It Rain Find your niche marketing These boots are made for walking You can walk, run, and jump in the rain Or you can just stand still and get wet Sidestep booby traps Stay grounded   Make it Rain  The first steps are the hardest Stay pointed in the right direction You...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 18
Expectations may be high when purchasing a home. If you are home buyer...remember it's still a business transaction.                                                                                                                               Here's Our Top 5 Myths For Home Buyers: 1. The Listing...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 17
Listing real estate is a competitive sport. Listing property requires a certain attitude and frame of mind before you give your presentation. If you’re “all in” then the attitude is that “it’s yours” before you’ve been formally hired.  We never go on a listing appointment with the attitude that w...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 3
You know that in almost every case, home sellers will net more by hiring an agent.However, those homeowners don’t know that, or they wouldn’t be FSBO’s. So, should your approach be to teach them the error of their ways? Should you work hard to show them the benefits of listing with you?You could,...

By Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers
(The Flooring Girl)
Comments 5
Last month, I had a record number of pageviews on my blog...over 175,000! Yes, I couldn't believe it.  Every thing was just working - organic search traffic, pinterest, affiliate marketing, money on ads, etc.  I was on a roll! I now hit a little snafu along the way (as I switched my site to https...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 16
Summer is nearly here and buyers and sellers are looking for the right agent to help them accomplish their real estate dreams and goals.Will your bio show them that YOU are that agent?Right now would be a good time to take a look and ask yourself if it sets you apart from the dozens of other agen...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 2
 The value of a house in Suffolk County Long Island is based on more than just the house itself. There are many factors that need to be considered to determine its value... Location:• Location is often the number one factor that determines the Long Island home value. Price:• It's essential to set...

By PropertyMinder (AccelerAgent), Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 3
Howdy ActiveRainers,Tim here. Happy May! Ready for summer?Wait. I have a better question. Still trying to boost your listings?If so, here are a few quick updates I thought you ought to be aware of:1) Our NEW Home Seller Lead Capture is generating listing leads for folks left and right.2) All of o...

By Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome
( HomeRome Realty 410-530-2400)
Comments 41
 This is the post to read...especially the comments.Don't throw me any more gold stars.    My recent post was featured but that is not always a good thing. If you are busy with life and real estate, it takes time to respond to all the wonderful comments from the kind members who stop by to give y...

By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 1
When selling your home can mulch make a difference?  Absoulutely!  Giving wornout landscaping a fresher look is part of staging your home to sell.  When a buyer arrives to potential new property, and are greeted with updated mulch, they are drawn inside the front door.  They immediately feel that...

By Charlie Dresen, Steamboat Springs, CO e-Pro
(Steamboat Sotheby's International Realty)
Comments 9
Emotions sell real estate. So why not tap into buyers emotional side by showing them the lifestyle the home offers. This short video will hopefully move buyers emotionally, from all around the world, into fun winter playfulness in Steamboat Springs, Colorado.  Enjoy - Charlie

By Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers
(The Flooring Girl)
Comments 22
Yes, I new record.  I'm excited for my results this month...things are clicking into gear.  I actually exceeded my goal! My goal was to make $1,000 for the month...and I hit $1,140 for the month.  Now, this is starting to turn into something substantial. The key difference this month is that I tu...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 56
 Do you remember the first lesson you learned when you started in the real estate business?  I remember my first lesson, and I’ve passed it along to other newly licensed real estate agents when I was a trainer. I was reminded by another agent that one of the first lessons she learned from me was ...

By SmartZip Analytics, Adam Long, Director of Sales and Marketing
(SmartZip)
Comments 8
When it comes to real estate farming or prospecting, the traditional approach is to go “wide” — to hit every house in a given neighborhood or ZIP code. Real estate marketing, too, was conducted with a wide approach; we hoped that drivers would see our open house signs or bus benches, that consume...

By Mike Young, FHA 203k Consultant 916-758-1807
(203kOnLine.com, covering the USA)
Comments 0
Marketing your mixed us buildings for 3.5% downThis is a typical mixed-use building. This would have to be on a corner in Santa Rosa, California. I watch this on for quite some time as I would pass it on my way to a draw inspection for new consultation.I called the Realtor at the sign but got not...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 2
                             Sold By Realtors Lawrence & Sheila Agranoff The Condo Market on Long Island has low inventory. Get your Condo listed now and be another SOLD by Lawrence"Larry" and Sheila Agranoff. Currently May 2018 there is low inventory in Fairfield At St. James Long Island. Now is...

By JL Boney, III, Columbia, SC Real Estate
(Coldwell Banker)
Comments 41
  In business we are always trying to find a better way to get the most bang for our buck. At no point is this more true than when you are new to the business, because let's face it, it takes time to get going and when you're in a commission only career you might have plenty of time but you do no...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 25
The main goal of marketing is to make the phone ring.  Once the phone rings, the next step is to learn how to answer the phone. There are too many phone calls that result in no business because the agent who answers that call is not closing for the appointment. The main objective of answering the...

By Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900, Family Helping Families Buy & Sell Homes 40+ Years
(Get Results Team...Just Call (408) 252-8900!)
Comments 5
What an energetic thought-provoking question! As agents it's important we know who are target audience is-where they live, where they work, what is their income, what properties are they looking for.  Also it's critical to know what value do we uniquely bring to those clients in terms of experien...