Spam prevention
Rainmaker
2,855,323
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

I have sent both and I find that consistency in delivery is the most important factor.

May 17, 2018 12:32 PM
Rainmaker
4,213,792
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

standard size postcard does best because they're easy to throw in a drawer and keep until it's time to use them.... the team members have had listing appointments with a dozen cards spread out on the table!!

the large cards are just too big to store.... they're more expensive to buy and mail.... 

May 17, 2018 01:35 PM
Rainmaker
557,024
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

I haven't done anything other than super jumbo double color glossy for over 10 years.

My first broker was a 'make and cut your own and label and mail yourself' type and I know when I got those cards I never was impressed and they promptly went into the trash.

My postcards ALWAYS get me business, usually listings. So I ain't fixing what ain't broke.

May 17, 2018 01:09 PM
Ambassador
2,017,420
Fred Griffin
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

    I have not run such a test.  My preference, as either sender or receiver, is the trade-size card with large print.

May 17, 2018 12:13 PM
Rainmaker
215,269
Susie Kay
Ultima Real Estate - Plano, TX
North Dallas Specialist

I haven't done this but agree with Michael Jacobs that consistency is the key.

May 17, 2018 02:55 PM
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

It depends on the marketplace.  A

May 17, 2018 02:41 PM
Ambassador
3,627,665
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Bigger works better in my market. Small cards get lost in the shuffle

May 17, 2018 08:15 PM
Rainmaker
2,574,016
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

I have not. Follow the success of Barbara Todaro who manages all of that for her team! 

May 17, 2018 06:41 PM
Rainmaker
1,361,649
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Yes, ages ago.  5.5x8.5 which is a 1/2 sheet works much better than a 4x6 which was the test at the time.

May 17, 2018 05:45 PM
Rainer
447,791
Steve Higgins
RE/MAX Kelowna - Kelowna, BC

I have only sent out the regular ones sorry can't help you there. I think Michael Jacobs has a good answer. 

May 17, 2018 05:18 PM
Rainmaker
518,671
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

I agree that consistency is the key.

May 17, 2018 05:18 PM
Rainmaker
4,552,751
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

I agree with the observation by Michael Jacobs

May 17, 2018 03:02 PM
Rainmaker
2,346,851
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Being consistent in mailing is more important than the size of the mailing.

May 18, 2018 04:20 AM
Rainmaker
696,380
Ritu Desai
Samson Properties - Ashburn, VA
Virginia Realtor-Fairfax/Loudoun/PW-703-625-4949

Barbara Todaro is the best person for this advises. I have send both and I agree regular is more manageable and gets tucked away with the other mails. While jumbo pops out and gets easily thrown away in the trash. 

May 18, 2018 03:19 AM
Ambassador
2,479,638
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I always send out the jumbo-sized, high-gloss cards - I order the best quality and have for years - and send them out consistently. I don't scrimp on marketing - ever!

May 17, 2018 07:26 PM
Rainmaker
839,438
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

postage cost is the same for bulk. This year post cards are not generating calls.

May 17, 2018 05:47 PM
Rainmaker
2,258,101
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Relevant

May 17, 2018 05:18 PM
Rainmaker
2,600,106
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

The postcard queen, Barbara Todaro provides the answer!

May 18, 2018 06:21 AM
Rainmaker
2,881,454
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Debbie Reynolds nailed this one!

May 18, 2018 04:44 AM
Rainmaker
643,948
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

I haven't, but I would think it just depends on the property and price range.

May 18, 2018 04:13 AM
Ambassador
3,349,442
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I have heard the big ones get better response, but I prefer to receive the small ones.

May 17, 2018 11:52 PM
Ambassador
3,926,906
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

David Martin (703) 585-4687 - I usually send letters, not postcards. So no idea on this. However, heard that Jumbo works better!

May 17, 2018 10:24 PM
Rainmaker
3,549,307
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

My agents that so this have not seen much difference.

May 17, 2018 09:03 PM
Rainmaker
1,055,890
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

No.  I'll defer to Barbara though.

May 20, 2018 09:23 AM
Rainmaker
31,579
Jordan Ayan
The Lifestyle Collection - Scottsdale, AZ
Luxury Market Expert, CLHMS,Million Dollar Guild

I have been using the jumbo 8 1/2 x 11. They stand out people have told me. Never done a b test good idea.

May 19, 2018 08:04 AM
Rainmaker
3,954,205
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No.

May 19, 2018 05:42 AM
Rainmaker
851,923
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Once your brand is recognized a B & W 3x5 postcard is all you'll need. You'll need a strong single message with each mailing to get there but the return is immeasurable when you're consistent.

May 18, 2018 10:39 AM
Rainmaker
1,419,084
Sandy Padula and Norm Padula, JD, GRI
Realty One Group - Carlsbad, CA
Presence, Persistence & Perseverance

I would follow Barbara Todaro 's recommendations followed by Michael Jacobs. All limited by the size of your 'War chest'.

May 18, 2018 08:06 AM
Rainmaker
4,197,490
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I have not.

May 18, 2018 05:19 AM
Rainmaker
513,587
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

I use the small cards... consistently.  ;0

May 18, 2018 04:31 AM
Rainmaker
646,936
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

A/B testing NOT done.

The size of postcard is directly related to the size needed to convey the message. More space means more blazing bullets, one of which may get past the owners RAS.

May 18, 2018 04:31 AM
Rainer
34,553
Jeff Perlis Prime Properties
Prime Properties - Lake Arrowhead, CA
Experience Your Own Transformation!

We use a regular size.

May 17, 2018 11:02 PM