Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D, & Host of Postcards From Success Podcast (Big Block Realty 858.232.8722)

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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

That is part of my pre-marketing, Thomas. When it goes active, the big event (the open house) has been announced publicly on social media, announced to my sphere, post cards delivered to the neighborhood and calls made to agents who sell in the area. They work - really, they do!

Open Houses are events - treat them as such!

May 07, 2018 08:33 PM
Rainmaker
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Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

It's no secret -- open houses are events and they must be planned like an event.  The one thing I find most important is having/bringing "the right attitude" .  My goal at the open house event is to best present that property and that is my primary goal.

May 07, 2018 08:17 PM
Rainmaker
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Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

If my clients want me to do an open house, I get agents from my team conduct them.

May 08, 2018 05:07 AM
Rainmaker
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Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I don't.... I don't do them. Stopped years ago. They don't really sell homes and I'd rather invest my time and money in other kinds of marketing. And 99% of my clients request up front that I not do open houses and allow strangers to wander through.

May 08, 2018 04:17 AM
Rainmaker
455,178
Dan Tabit
Northstone Real Estate Inc. - Sammamish, WA

Know the home. Present the home to everyone who comes in with a Features, Benefits and what this means to you as a buyer presentation.  Have stories from the owner about what they liked about the area and living there. Know the most natural comparables currently on the market and be willing to discuss and if needed show them after the open house. Build relationships, especially with neighbors who may be listing in the future. 

May 07, 2018 10:25 PM
Rainmaker
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Thomas,

The majority of our clients send postcards out to their prospects announcing the open house, or they have ads.  However, I have no idea if this would work fo you in your neck of the woods.  This works for them, and they are usually well attended by real prospects.  A

May 07, 2018 09:09 PM
Rainmaker
185,998
Lesley Wilson-VanGoethem
Innovative Realty Solutions Group - Winter Springs, FL
Residential Real Estate Broker Associate

Open houses work when they are marketed... Dont jsut "host" an Open house by putting signs out..
Advertise a week before, doorknock is applicable , Ask your sellers to advertise and tell their friends and neighbors about it..
Timing.. new on market, community garage sales..
OVERSTAFF ,, have plenty of people to help, the more people you have there  gives the impression that this is a high demand property.
signs signs signs,,

May 08, 2018 06:21 AM
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Gloria Valvasori, Accredited Senior Agent
BETTER HOMES AND GARDENS REAL ESTATE SIGNATURE SERVICE - Mississauga, ON
REAL Experience | REAL Commitment | REAL Results!

Open houses need planning to be successful... Market it through Social Media, send flyers out to the immediate neighbourhood and to other agents. A positive mindset is very important, and greet everyone with a happy face.  I also have everyone register on my ipad to my Open Home app and they show Photo I.D.   I have had lots of success with open houses.. and have sold many properties this way.  I'm not sure about other agnens, but my intention when I have an open house is to sell the house... whether I sell it myself or another agnets does... and if I gain a few leads from it.. that's a bonus!

May 08, 2018 05:37 AM
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397,341
Peter Testa
Nationwide Homes - Danbury, CT
PETER TESTA

Start advertising it atleast 2 weeks in advance. 

May 08, 2018 05:04 AM
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Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

It is rare for a home to sell at an open house except fo rnew contruction. Most often the agent holding it is getting leads for other listings and buyers looking fo rsomething, just not this. 

May 08, 2018 04:46 AM
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Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Helped by buyers agent to host a great one this past weekend, collected a ton of leads and so many buyers now that she is having a hard time keeping track of them.

We will see if any of them make an offer on the home at the open house...

May 07, 2018 09:41 PM
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Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

In a steaming hot market one only see serious buyers ready to make an offer. Often I make OH on Sat/Sun and Tues accepting offers ready to counter offer back and put pending around Thurs.

However, this year a condo listed for $899K near SC Kaiser Hospital or 1.5 mile from Spaceship receives 26 offers and hammered at $1.35M in 4 days while a properly priced home at $1.15M received only 2 offers sold at $1.19M 10 days later. These are identical units.

May 07, 2018 08:34 PM
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646,936
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

There are five legitimate reasons to host an open house for a QUALIFIED house.

By default, an open house without a defined purpose is an open house designed to spend time and very suitable for delegating to ohters.

Let's talk about just one of those legitimate purposes EVERY agent embraces but does not understand. That is the PURPOSE stated to be SELL THAT HOUSE!  

Here's the deal. Actually having a plan, a real plan to sell the house is why the agent was able to offer a 45 day listing agreement. With a plan it's a done deal.

And the listing agreement goal is,  'This house will be sold on Monday (if not sooner), the day after the open house which  is Fri, Sat and Sun. 

Dear homeowner, to have a legitimate event I need your commitment to get your house sold. Those commitments include:

1. Meaningful Incentives

2. Agreement to marketing plan formula and budget.

3. No access until event.

4. Absolute commitment to sell.

But that is NOT what a 'sell the house' open house is that most agents host.

Once a legitimate PURPOSE has been established the implementation followed must align with the event. 

As can be seen, a properly purposed open house DOES require a trained team for high conversion and safety.

May 08, 2018 06:07 AM
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Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

When I did them it was more about networking with neighborhood owners.

May 08, 2018 05:59 AM
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Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Postcards to the neighborhood and potential buyers with emails to agents active in the area.

May 08, 2018 05:46 AM
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Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

I can't. I wish sellers would wise up & see who an open house is really for. It's not for the seller at all.

TJN I thought you had your own 'secret sauce' of scads of signs in the neighborhood on every street? 

May 08, 2018 05:33 AM
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Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Debe Maxwell, CRS nailed this one!

May 08, 2018 05:26 AM
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D - by promoting as much as you can. Especially to 250 neighbors.

(I am sure you know about Joe Niego's Instant Inventory.)

May 07, 2018 09:57 PM
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Fred Griffin
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

  I have held two open houses in the past 4 or 5 years.   Lookers and tire kickers.  No more.

May 08, 2018 06:37 AM
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Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

No sauce. My secrets are mine

May 08, 2018 05:59 AM
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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Put out at least 10 to 15 signs.  Post a ride 6 days in advance,  Hire somoeone to walk flyers 3 days in advance of time of open  house and also if anyother listings active in the area,  call the agents, the moren open houses the better.

 

May 13, 2018 10:07 AM
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Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

50% of my attendees are UnRepresented 

May 13, 2018 08:31 AM
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Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
RE/MAX Valencia, Stevenson Ranch, Santa Clarita

Advertise, promote, put up many signs hope and pray.

May 11, 2018 12:39 PM
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Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Our market is so HOT, if you have an open house, there are so many in the home at the same time, I think the true buyers walk out, because they cannot see the house.

May 10, 2018 01:37 PM
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

I do  one hour impromptu open houses when I have a showing. It works for me. This past week I had two opens and they were very well attended. Multiple buyer visits...all in an hour...time saved, efficient and sellers are loving it. Since they have to leave for the showing...may as well have more buyers if possible

May 08, 2018 09:07 PM
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PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

We created an Open House Plan Of Action infographic a while back.  - Tim

May 08, 2018 11:05 AM
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John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

In our area, most buyers have some real estate app or other on their phone and they are notified of new listings and open houses. We advertise the open house on all the appropriate real estate websites and the buyers decide which OH to go to. Holding the home open gives maximum exposure. Otherwise, buyers would have to be accompanied by their time-challenged agents in order to see the house. Most visitors, whether engaged with an agent or not, visit without their agents…simply because then can. The house is sold because of price, location, and presentation.

Meanwhile, we obtain leads!

May 08, 2018 10:36 AM
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Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

By picking the right one, time and doing the preliminary work.

May 08, 2018 08:35 AM
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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

don't tell other agents, but I "market like I mean it" online and offline, and the potential buyers show up....

May 08, 2018 07:06 AM
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Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Follow the advice provided by Debe Maxwell, CRS.

Read the blogs by Barbara Todaro.  

May 08, 2018 06:47 AM
Rainmaker
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Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Plan it.

May 08, 2018 05:50 AM