Your blog is only the start, you need to be the person you are online in person also!

By
Real Estate Broker/Owner with Respect Realty LLC 200311024

Photo courtesy of p0psicleOne thing about me that my clients quickly figure out is that I have a sense of humor and most of them love it. YES, I have run into those clients that aren't sure what to think of my humor, but I understand that we may not be a match and I introduce them to someone who may be more their pace.

But, when I met a potential client for the first time who found me online, I usually get the reaction "You are funny online, but dang, you are even funnier in person." That, to me, is great. But I do my best to be myself online... serious when I need to be, but with a little sense of humor thrown in. (This must be the reason for the weight gain, my sense of humor is just growing.)

What if my potential clients came to me because of my blog and I wasn't anything like what I portrayed in my posts? Would they still work with me, if I wasn't there to help them and try to make the situation the least stressful as possible by adding a little humor to the situation?

Personally, if I had read something about someone, felt we had a connection, and then went to meet them and they weren't anything like what I was reading online, I would be turned off and walk away. So, do what your mother taught you to do and be yourself online and in real life.

A lot of people believe that real estate is going the way of the internet, but I actually disagree. I think real estate is still about people, our online presence is just another advertising and marketing tool that helps us build our business, it doesn't run our business.

So don't forget that real estate is still a people business and your blog is only an extension of you.

 

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Rainer
2,187
Pamela Romney
Island Real Estate Ltd. - Charlotte Amalie, VI

30+ years selling real estate in the British Virgin Islands has taught me that I am me.

I do not try to out dress my clients or misrepresent anything about a property.... ie touching up photos.

My clients really appreicate my candid approach.  Buying in the BVI is a huge commitment and

no one has time for phoney anything.

Feb 04, 2009 10:15 PM #28
Rainmaker
1,361,649
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

I know that I am funnier in person.  Most of my jokes, etc are for Members Only and they're not even dirty!  Just not a professional real estate image so to speak.  I love people with a good sense of humor!  Have you ever run into someone without one?  BORING.  But I think you are more eluding to the fact that we should be honest and transparent with our posts.

Feb 05, 2009 02:20 AM #29
Rainer
74,087
Marian Gregor-Ann
Keller Williams - Ann Arbor, MI
Arbor area Real Estate

Todd, I was just talking with my husband about this very subject. He had commented that some local 'big guns' blogs sounded nothing like them! Life is too short so just be yourself.

Feb 05, 2009 04:19 AM #30
Rainer
5,069
Paula Ryan
Coldwell Banker Tomlinson Group - Eagle, ID

I am too old to have a mother who taught me to "be myself online"! ;-)  Sorry, I couldn't resist humoring you a bit....

Your post is exactly right and brings ideas to mind worth turning over in my mind.

Feb 05, 2009 05:22 AM #31
Ambassador
529,263
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

I can attest that you are, Jennifer speaks very highly of you.

Personally, I don't care much for you but that isn't an exclusive club:)

Kidding, my friend.  My guess is that the more real you are online... the better your results will be.

Feb 05, 2009 06:16 AM #32
Rainmaker
30,045
Sue White
BusinessTrainingTeam.com - Conway, SC

Todd - great reminder.  I tend to be too serious both off and on-line.  We need to be real where ever we are.

Feb 05, 2009 08:31 AM #34
Rainmaker
129,617
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

I hear you.  I also have a sense of humor and I'm trying to find the appropriate voice to let it out online.

Feb 05, 2009 10:39 AM #35
Rainmaker
130,556
Olga Diaz
COLDWELL BANKER TOMLINSON - Pullman, WA
Potter, Mng Broker, CRS, ASP, ePRO, ABR

Todd!!  So loved your post.  It was perfect!  With so many of us getting into the "blog" thing, it's crucial to remember that real estate is a people business.  This is the reason I began.  I do see some blogs out there that I wonder if they are who they are.  With me, you get what you get...:)

Olga

Feb 05, 2009 10:40 AM #36
Rainer
55,401
Kelsey Barklow
Evans & Evans Real Estate - Johnson City, TN
423/948-9154, Marne Drinnon 423/202-2277

We need to be real, everywhere, everyday, everytime. Just be yourself. 

Feb 05, 2009 12:43 PM #37
Rainmaker
176,315
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

I couldn't agree more with this Todd.  You need to be the real deal.  You are just "an extension of your blog".  RIGHT ON.

Feb 05, 2009 01:11 PM #38
Rainmaker
69,590
Bill Blair
Coldwell Banker Realty - Covington, GA
Covington Georgia Realtor Covington Living Homes

Todd... great advice.  I hope I'm the same online and in person.  And I do agree that this is a people business.  But the Internet is probably the greatest advertising vehicle around!

Feb 09, 2009 06:35 AM #39
Anonymous
ActiveBrad

So does this mean being transparent is important when writing a Blog post?  Nice Todd, love the look and links of your ActiveBlog here.  Commenting here is really easy too.  Great job!!   :-)

Feb 18, 2009 06:01 PM #41
Ambassador
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Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

Tom - I have never met a person that didn't think I was exactly like I was online. I try to be as open and as honest as possible.

David - Thank you, now just don't forget it!

Becky - The only problem with that is when the client meets them for the first time, they are put off by the fact they aren't the person they met online.

Barbara - If you are that way on the phone and in e-mails with clients that you haven't met yet, than it is pretty safe that you will be that way on your blog.

Bruce - It is easy to do, getting caught up in technology. But, if you still can't talk to people than you are dead in this business.

Feb 22, 2009 11:48 AM #42
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Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

Tony or Darcy - Maybe one day we will meet in person and I promise I'll tell you if you are the same person I got to know online.

Barbara - Not all! Trust me, there are still those out there that don't believe in themselves enough to be true online.

Don - I'm lucky, I'm so good looking a glamour shot would actually take away from my natural beauty. (ROFL)

Larry - GOOD ONE! I didn't think of that or that could have been the name of this post.

Fran - Some are here only for the money and the fame. I haven't figured out where the fame fits in, oh wait, I haven't figured out the money thing yet either. OK, being a real estate is fun because I like people.

Feb 22, 2009 11:58 AM #43
Ambassador
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Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

Zane - I'm hope everyone who meets me feels I'm the same person I am online. I know Jennifer keeps saying I am... I love you Jennifer (No, not in that way Jason)

Jesse - I'm willing to get paid to do that scientific study, because man I get grumpy when I'm hungry.

Fred - That is why I love being one of the beautiful people. Cutting pictures out, just wouldn't do me any good. A little over a month before the fishing trip, I'm just hoping the weather warms up soon.

Barbara - Ah Phooey! My blogs are far from perfect and grammar certainly wasn't my strong subject in school.

Fran - We have talked on the phone many times and I can say you are certainly the person you are online with the exception of that funny east coast accent that doesn't come out in your posts. (LOL)

Feb 22, 2009 12:02 PM #44
Ambassador
2,070,205
Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

Endre - Technology is nice, but if you don't talk to them and build a relationship, than you will never get the sale.

Judy - One day! I plan to take a tour of the United States in an RV and that will produce many posts about the great people I will be meeting up with across this great nation that I have met through Activerain and you certainly will be on that list!

Sally - You live in a place that we all want to go though... How unfair is that?

Kathy - No, you are not... You are more ornery offline! (LOL)

Jennifer - Thank you, you don't know how much that means coming from you. Your online poetry really is you. I just didn't expect you to be so shy, but once you get to know you, you are a person that you want as a friend for life! We will miss you here!

Feb 22, 2009 12:03 PM #45
Ambassador
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Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

Thom or Ray - If you are writing technical stuff, you can get away from being you online, but if you are going to write about off topic stuff, it can be the kiss of death not to be yourself.

Trish - See the graphic below... When writing your post click on the circled icon and that will give you the option to search your computer for an image to include in your posts.

 

Bo - That is why a lot of times you see my logo instead of me, I don't like pictures, distracts people from reading. (I'm just too good looking)

Donne - Just be yourself, write like you talk. You can't go wrong if you do that.

Christine - I've also written one awhile back about a young agent that completely changed his personality when a buyer walked through the door at an open house.

Feb 22, 2009 12:04 PM #46
Ambassador
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Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

Jason - OH, funny! Laugh it up, because when I get my revenge and I will, you won't expect it!

Sue - If that is the type of person you are, than there is nothing wrong with that at all. I have meet some people that I have referred to other agents knowing that my style of real estate just wouldn't work for their personality and thought it best to connect them with someone who they had something in common with.

Mike - If you go back to some of my posts, I have no filter! I just let it out and see who laughs.

Olga - I think some people are thinking that blogging and websites are taking over real estate, I think they are just giving us an opportunity to connect with people. It is after the 1st connection that we have to impress and if we aren't the same person offline, than we lose the client.

Kelsey - No, not true.... In the kitchen it is alright to be someone else! (LOL)

Feb 22, 2009 01:16 PM #47
Ambassador
2,070,205
Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

Rebecca - Does that make me even heavier being an extension? Now you have me worried.

Bill - I think the internet is a way for the public to get to know us before we ever meet, once you realize that it certainly can be a great way to meet new clients. If you don't realize that, than you are just wasting your time.

Brad - I think the invisible man was transparent, so I'm one step behind him in that department.

Feb 22, 2009 01:20 PM #48
Rainer
13,574
Carol Simonson
ReMax - Westlake Village, CA

Great article Todd, I've just signed up for more.

I first found you because of the CRAZY-FUNNY comment you left back on the "Watermellon Tank" photo/story...YOU ARE ONE FUNNY FELLA! 

Now that I have discovered your own blog...you are even funnier than that!!!

Carol...with a smile on her face

Apr 27, 2009 05:59 AM #49
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