Funny, I didn’t think you needed to blog

By
Real Estate Broker/Owner with Respect Realty LLC 200311024

Photo courtesy of helloriA year ago we had an office meeting and my principle broker wanted me to talk to the rest of the agents about blogging and what it could do for their business. During that meeting I was amazed at how many agents told me that they didn't need to blog, they were busy enough.

Well, 2008 has ended and there were months that I had more sales than some of these agents had all year and those sales were mostly from my blog. Now, 2009 has arrived and our offices have become one office and our 34 agents have become 9 agents.

Today, I get the call saying that they would like to find out more about blogging and how to do it. You see they found out that I was #1 in the company for sales for 2008 and when they found out that 80% of my business came from my blog and the other 20% was from referrals that read my blog in their e-mail every morning, they wanted to know more.

Since 80% of their business came from open houses and newsletters, they were now on the verge of having to leave the business and needed a way to cut costs and are now ready to listen.

So, I look forward to seeing more posts from these agents that all signed up over a year ago, but haven't done anything since. I hope to show them that blogging and social networking can propel their business, but they do need to understand that it isn't an overnight thing.

I can only imagine what some of those agents could have done in 2008 had they listened to my principal broker last year and saw the light that we all have.

 

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Rainmaker
664,930
Diane Daley
Caron's Gateway Real Estate - Northumberland, NH

It deffinately is beneficila, but hind sight is 20/20... 

Jan 19, 2009 04:48 AM #1
Rainer
22,118
Shawn Davis
Home Crossings, P.C. - Davison, MI
Homes For Sale, Genesee County, Michigan

What a great success story, Todd.  I am new to the blogging scene, it is alot of work...I  am hopefully looking forward to the same success.  Thanks for sharing your story, Shawn

Jan 19, 2009 04:50 AM #2
Rainmaker
153,844
Kathy Opatka
RE/MAX CROSSROADS - Ocean City, MD
Serving Ocean City, MD, & The Delaware Beaches

Todd,

You go,Guy! You're a great motivator! Thanks for sharing!

Kathy Opatka, Re/max, OCEAN CITY,MARYLAND

Jan 19, 2009 04:52 AM #3
Rainer
53,044
Linda Bourgault
lulugraphix-creative photography & fine art - Flower Mound, TX

It's amazing how many folks resist change or embrace new ideas. Blogging on AR hasn't brought me a substantial amount of business yet, but it has resulted in some referrals. I know I have to continue to blog to gain experience blogging as well as for it to pay off in the future. Congratulations of being #1 in your company for 2008. I'm sure you'll do it again in 2009 and now more people know how you were able to acheive it.

Jan 19, 2009 04:54 AM #4
Rainmaker
368,923
Bruce Brockmeier
Internet Marketing Consultant to REALTORS® - Yorba Linda, CA
Coached By Crouch

Now, 2009 has arrived and our offices have become one office and our 34 agents have become 9 agents.

Whew!  Tough market.  Heavy attrition has happened in some areas.

On the other hand, congrats to YOU on turning ActiveRain into a personal money-making machine!

Jan 19, 2009 04:56 AM #5
Rainmaker
226,321
Tara Stone
NJ Estates & Stables - Frenchtown, NJ
NJ Estates and Stables

People totally underestimate the power of Blogging..I was one of those people...now I love it and I always tell people how important it is.

Jan 19, 2009 05:07 AM #6
Ambassador
3,630,287
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Todd, if they don't want to blog, that is just fine with me! 

Jan 19, 2009 05:29 AM #7
Rainer
32,468
Emer S
casaGURU - Toronto, ON

do you think it's the blog format in particular that's proved to be so effective, or generally being online?

Jan 19, 2009 05:34 AM #8
Rainmaker
649,499
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

I'm curious as to if one needs to do a "particular blog" or not?

 

Patricia Aulson/ Portsmouth NH real Estate

Jan 19, 2009 05:42 AM #9
Rainmaker
187,209
Marty Remo
RE/MAX Benchmark- Marty Remo-CDPE, E-Pro - Monroe, NY
HV Home Team

Better late than never. I find that this is a great way to really get your name out there, as well as, to share ideas with agents from all over the country.

Jan 19, 2009 05:45 AM #10
Rainmaker
1,361,649
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Congrats to you and too bad for them!  World of hard knocks and blogging!  That is a drastic reduction in your office and I'm assuming that morale has also been reduced.  You would almost like to say 'I told you so' but I can tell your a nice guy and will give them a few classes or 2.  Continue your success and don't look back in the rear view mirror.

Jan 19, 2009 08:23 AM #11
Rainmaker
122,389
Jim Valentine
RE/MAX Realty Affiliates - Gardnerville, NV

We have been inviting people and begging them to get involved to boost up the Localism coverage in our area. 

We get so much activity - for F*R*E*E!!! from AR, they just don't know what they are missing. 

You know, the definition of insanity - "Continuing to do the same thing and expecting different results!"

Jan 19, 2009 10:42 AM #12
Rainmaker
388,363
John Walters
Frank Rubi Real Estate - Slidell, LA
Licensed in Louisiana

Todd I have realized that as more agents start blogging I will loose my advantage.  So I know I need to upgrade my blog appearance and am working on it as we blog.

Jan 19, 2009 11:36 AM #13
Rainer
295,255
Stephen Kappre
KW Hometown - Mantua, NJ
Helping You Home

So true - before the last 4 months, I relied on referrals, mainly from realtors. And you know what, when realtors got slow, I got a super gut check. Sure I had some of my own referrals, but frankly not enough. Since I started blogging I have recieved more than a lead a month, and its growing. Blogging is a major part of my business now, and it looks like it will be for a long time.

BUT ... I gotta be honest, many agents and other real estate professionals don't have the content to blog. I say that because I have taught about 10 people already how to do it, and really only one is working it. But its just like anything else, you can teach a 100 people in a class how you became so successful, but they won't do it until "forced" to.

Jan 19, 2009 02:50 PM #14
Ambassador
940,710
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

Todd, isn't it amazing how people ignore good advice?  I started working with banks about three years ago.  I have done hundreds of BPOs.  And, last year, agents started stopping by my office to see how they could get into working with the banks.  They wanted me to teach them how to do and get BPOs and REOs.  I really couldn't stop laughing.  Then some of those agents wanted me to give them the scoop on blogging.  Not all because quite a few had left the business.  They wanted to know if I would write content for their blogs.  (Oh, sure, I've got nothing better to do!).  A good many people want money just handed to them.  Sorry for the rant...but you really raised my Irish this morning!!!!  Now I don't even need coffee!

Jan 19, 2009 09:03 PM #15
Ambassador
1,623,810
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Todd - Congratulations on your success.  Yes blogging sure works, it has taken some agent a while to come to this realization.

Jan 20, 2009 12:26 AM #16
Rainer
93,078
Zane Coffin
Century-21 Homestar - Geneva, OH
(Geneva Ohio Real Estate Agent)

Todd, you are the man that's why I subscibed to your blog....I'm learning to blog and think I'm getting better becauseof you and a few others on here that have helped me in the short time I have been here...thanks for the great advice and interesting posts......peace zane

Jan 20, 2009 03:15 AM #17
Rainmaker
146,854
Carol Clay
Looking Glass Realty - Brevard, NC
Broker/REALTOR, Brevard NC Real Estate Specialist

Good for you Todd. I have a question, though. Did people find your AR blog or your outside blog (if you have one). My AR blog shows up pretty frequently, but not the other one.

We've had more and more buyers coming to us because they say "you're all over the internet", but no one ever mentions the blog specifically.

You must really be doing something right! Congrats

Jan 21, 2009 03:35 AM #18
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