"If Winning Isn't Everything Why Do They Keep Score" | Vince Lombardi

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763

Listing real estate is a competitive sport. Listing property requires a certain attitude and frame of mind before you give your presentation. If you’re “all in” then the attitude is that “it’s yours” before you’ve been formally hired.  We never go on a listing appointment with the attitude that we may not be chosen.  Most of our listing appointments involve competing with two other agents.

 

The path to secure the listing rests on you; your ability to control without people realizing they’re being controlled; having a thorough knowledge of your market; boldly and proudly sharing your marketing methods with enthusiasm and confidence reflecting that no one else markets as you do; and never losing eye contact while sharing all of this information.

 

Your presentation must flow smoothly and with certainty showing the homeowner that you are the best agent to represent his interests.  It’s not a script.  It’s spoken with conviction. 

 

Is there anyone more knowledgeable about your marketplace than you; does anyone market with better quality than you; and does anyone give better service to clients than you?   If you’re the best, there’s no reason to think that the listing is not yours.  When you glow with confidence, not cockiness, you give the message that you ARE the right choice. Every listing presentation should be delivered as if you’ve already been hired to do the job, confidently but relaxed.

 

Just another thought for the moment, and probably the last one today….

Posted by

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

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                               All Rights Reserved

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Rainmaker
1,188,604
Bob "RealMan" Timm
Alliance Real Estate - Minot - Minot, ND
Bob Timm, Broker Associate, Alliance Real Estate

Excellent post Barbara Todaro . I strive to be the best at what I do and part of the key to my success is I don't try to do it all. (Been there, done that and failed).

May 20, 2018 02:49 PM #1
Rainmaker
4,213,792
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Bob "RealMan" Timm we've all had our turn (s) at failing.... all we can do is what we're good at doing...focus on it...do it....and succeed ....

May 20, 2018 03:02 PM #2
Rainmaker
2,133,436
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I am convinced real estate agents who have a competitive spirit often do best.  The only time I see competitiveness get in the way, is when agents try to exert their point of view in the midst of a transaction, and make it more about them, than their client.

May 20, 2018 03:02 PM #3
Rainmaker
4,213,792
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Myrl Jeffcoat I've witnessed that many times.... not good...

May 20, 2018 03:06 PM #4
Rainmaker
560,168
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

A nice analogy, Barbara.  I was born and grew up in Green Bay, Wisconsin  and our 45,000 population Green Bay certainly knew the late championship football coach's deepest feelings on winning, competitive spirits, attitude, drive... He definitely felt there was not a place for 'second' place...  Going to a listing with this kind of a spirit of 'winning' is a strong factor in the outcome, I believe.

May 20, 2018 03:27 PM #5
Rainmaker
4,213,792
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Jane Chaulklin-Schott when you have confidence and determination to close the listing, you WILL close it.... 

May 20, 2018 03:30 PM #6
Ambassador
3,450,673
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Barbara winning is important in my book, and the better prepared we are, the more winning we will do.

I am not into everybody gets a trophy.

May 20, 2018 04:33 PM #7
Rainmaker
277,715
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Great thoughts, Barbara Todaro . Have confidence and know you do a better job than any agent you are competing with - and show it! I am sure your team gets almost every listing they go after.

May 20, 2018 04:48 PM #8
Rainmaker
4,213,792
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

it's important in mine, too..... and there should only be ONE winner... George Souto 

May 20, 2018 04:49 PM #9
Rainmaker
4,213,792
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Lynnea Miller the team members can hold their own.... they're very confident....

May 20, 2018 04:58 PM #10
Ambassador
1,970,755
Wanda Kubat-Nerdin - Wanda Can!
PK Real Estate Utah South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Being prepared with a can do attitude will get you there as the chosen one and rightfully so. Great post Barbara!

May 20, 2018 05:20 PM #11
Rainmaker
2,670,749
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Barbara, loved your quote from Vince Lombardi and the better prepared we are the smoother the listing acquisition  turns out. I seldom have lost out on a listing in the past 24+ years, because of this exact fact. I prefer to be over prepared than under...Endre

May 20, 2018 05:38 PM #12
Rainmaker
3,549,307
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Winning is not the one thing it is the only thing.

I plan to win and nothing more

May 20, 2018 06:26 PM #13
Rainmaker
2,855,323
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hello Barbara- this has always been a favorite quote

 - true in sports fans true in real estate.  And especially true in real life.

May 20, 2018 06:55 PM #14
Ambassador
2,672,434
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

Thank you for sharing this cuz it’s does poetic justice to our profession Barbara Todaro 

May 20, 2018 11:16 PM #15
Rainmaker
2,407,270
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

Love it, glad to have more food to feed our agents.  Looking forward to more of them. 

May 21, 2018 04:09 AM #16
Rainmaker
369,819
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Confidence built upon the foundation of being well prepared and working hard always shines!

May 21, 2018 04:24 AM #17
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