Do you remember the first lesson you learned when you started in the real estate business? I remember my first lesson, and I’ve passed it along to other newly licensed real estate agents when I was a trainer.
I was reminded by another agent that one of the first lessons she learned from me was “to always take care of the co-broke agent.” Today that would be a buyer’s agent. Decades ago, it was just “the co-broke agent” because we all represented the seller.
If any lesson will make you money, this is the one. If you want other agents to continue to show your listings and encourage their clients to see them, be good to those agents. Make life easy for those agents.
This may not seem to be a major hurdle today since most areas across the country are experiencing a sellers’ market with very limited inventory. However, buyer agents do not forget the factors that caused them to lose money!! Don’t be one of those factors, listing agents, because the market WILL change. This market will not last forever, and at some point, we will all NEED those buyer agents. Do you think they’ll be promoting a transaction with an agent who “did them wrong?”
Return phone calls made by those agents; have written information about the property readily available for those agents; make access to the home easy; make yourself available if they want to be accompanied; and do whatever it takes to make their job easy.
You’ve heard the old adage “happy wife, happy life.” “Without that co-broke, you may go-broke,” and that’s a current day adage, in my opinion. Don’t bite the hand that feeds you. Cooperation goes a long way in the real estate business.
Just another thought for the moment…..