Your Calls Are Not Giving Your Brokerage a Good Name
I had a call today from a homeowner in San Diego. She did not leave a message, but I looked up the number to see if it appeared to be spam or not, and then called her back when Google showed a name.
She was not actually trying to reach me, but was frustrated with the continuing spam calls she has been receiving from an agent in my office (you know the kind – phone does not ring but a message is left on your voice and it's not something you want). Seems that every time this agent has an open house she leaves another voice mail (I have had a couple from an agent in Fallbrook but that’s another story).
This caller had tried to communicate with the agent who was sending the spam calls to get them to stop but could not reach her. Hence, the call to me thinking I might be able to help since we were in the same brokerage.
This consumer was very pleasant but was clearly frustrated with the continued calls regarding open houses that did not interest her. And she noted that she is on the Do Not Call list (I did not say this but I don’t think that matters in this case).
She then commented that “these calls are not giving your brokerage a good name.”
THAT made me think! And given how I hate those types of calls I certainly understood her feelings.
With all the various means we have to reach out to consumers who we don't know in our marketing, through automated systems and such, we have to be careful about not doing something that might be offensive or alienate consumers, and perhaps even other agents if they are included.
And it’s important to decide if the strategy to reach out to potential buyers and/or sellers makes sense, and is cost effective. Just because the system exists does not mean it’s the right thing to do or a good use of funds.
Like our actions in a transaction, at an open house, and everything else we do, how we act, what we say, and how we market might be giving our brokerage a bad reputation, and us personally, too! And we might not even be aware!
I was able to reach the other agent in my offer via Facebook messenger and let her know about the call. She messaged me back fairly promptly that the consumer’s phone number had been removed from the call list. And I followed up with the caller, too, to let her know.