5 Ways to Wow Your Out-of-Town Buyer

By
Education & Training with The Lones Group, Inc.

The Lones Group, Inc.

5 Ways to Wow Your Out-of-Town Buyer

Imagine you had the opportunity to live in another city, a place that you have visited a few times but have never actually lived in. You may have friends or family members that have given you rave reviews about the area but now you must begin the process of researching and finding a place to live in this new city. Where do you begin your search and what is the best way to go about this monumental task?

That is exactly what your out-of-town buyers face when they are going to relocate. For many of these buyers they need desperately need your help. The hard part for the out-of-town buyer is that they are not here to view properties with you. They are not here to drive through neighborhoods and they usually know very little about the area.

It is your job to make this stressful house hunt an enjoyable and easy one. Here are five of my favorite ways to help out of town buyers make great buying decisions.

1. Use Video
Video is by far the very best way to bring the city, the area, or properties to out-of-town buyers. Take videos of different neighborhoods so they can feel like they are sitting right next to you in the car as you show them each of the top neighborhoods you have chosen for them. Have someone drive while you take the video and narrate what you are seeing.  Talk about the neighborhoods and show the proximity to shopping and schools and area amenities. You need to bring the area to the client and you can't do this with just photos. Video is imperative to bringing this experience alive for your out-of-town client.

2. Create Custom Maps
Create a custom map that shows the neighborhoods you are focusing on and their proximity to amenities in the area, transportation routes and shopping. Buyers need a big picture view of what the area has to offer.

3. Send Weekly Market Updates
Send your out-of-town buyers weekly reports that keep them updated on all sales and new listings in the neighborhoods they are interested in, so they can see the pricing trends. Don't be afraid to create a visual graph that shows pricing trends in the various areas.

4. Send Visual Money Maps
Create a map and circle all the neighborhoods and then show the average and median price in each area. This will clearly show the buyer what the variations are in the pricing in each area.

5. Send Screenshots
Use Google Earth to send screenshots of the neighborhoods and you will impress the heck out of your out of town buyers.

The moral of this story is to get visual and detailed with your out-of-town buyers and they will feel right at home when time to move!

 

By Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.

The Lones Group, Inc.
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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Jason Kardos 05/18/2018 05:51 PM
Topic:
Real Estate Best Practices
Tags:
market update
relocation
maps
working with buyers
video
real estate
presenting
denise lones
buyer services
the lones group
online presentations
zebra report
outofotown
videual aids

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Rainmaker
2,334,035
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Denise Lones those are very good tips to wow an out of town buyer.

May 18, 2018 06:06 PM #1
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Wanda Kubat-Nerdin - Wanda Can!
PK Real Estate Utah South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

I work with a lot of out-of-town clients and am liking your tips, will implement the visual money maps for sure. Thank you so much Denise for the information, I bookmarked it too!

May 18, 2018 06:25 PM #2
Rainmaker
435,654
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

One thing I do for my out of town buyers is get them a general metro map--so they get a sense of place, the major highways and parts of town. They find this very useful.

May 18, 2018 06:49 PM #3
Rainmaker
2,670,749
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I work with a great many international buyers and sellers and I find that working with them by providing "knowledge" and being a "teacher" of how things are done in Beverly Hills makes the difference... So with that said patience, education and willing to work on their Time Zones makes all the difference for me:)Endre

May 18, 2018 09:48 PM #4
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Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
Get Results Team...Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Hi, Thank you for sharing this-I found it as a re-blog, good ideas here.

May 18, 2018 10:01 PM #5
Rainmaker
1,345,249
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I really like your tips and will make a point of trying some of them - the maps!

May 18, 2018 10:08 PM #6
Rainmaker
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Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Good tips. That's as close as you can come to having them here.

May 18, 2018 10:41 PM #7
Rainer
5,646
James Saffell
Beaches To Ranches - Brooksville, FL

Great suggestions. What tools do you use when. Videoing? Do you just take from smartphone and send unedited?

May 19, 2018 03:58 AM #8
Rainmaker
57,853
Denise Samouilidis
Mirsky Realty Group - Palm Beach Gardens, FL
Jupiter Abacoa Sales & Beach Front Luxury Homes

Great article. I love video. It boosts SEO and gives the user a better experience.

May 19, 2018 05:29 AM #9
Rainer
17,323
Connie Addison
RE/MAX Sundance Realty II - Fort Myers, FL
Realtor

Great ideas, Denise.  What better way to introduce your town to a potential new buyer.  We have so many out of towners who purchase here, many unfamiliar with our area.  I don't think there is such a thing as "too much information" when educating your buyers about the many reasons to select your area of expertise.  Thanks!

May 19, 2018 06:18 AM #10
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

These are terrific suggestions that should please any buyer. I also share the local magazines and papers.

May 19, 2018 06:18 AM #11
Rainmaker
547,203
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal

I don't usnderstand what you are saying:

 "The hard part for the out-of-town buyer is that they are not here to view properties with you. They are not here to drive through neighborhoods and they usually know very little about the area."

In your opinion, what are they here for?  I agree that they usually don't know much about the area but my buyers always seem to want to see  a lot of homes in person and to drive neighborhoods in person.

May 19, 2018 07:21 AM #12
Rainmaker
335,436
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Denise, these are some great tips for Realtors that will really help as they work with out of town buyers.

Here in Florida we have a lot of people coming to buy but really know little about the area. Many things that form an opinion are myths or out dated information.

I see some tips that I can use, thanks.

May 19, 2018 07:31 AM #13
Rainmaker
294,894
Barbara Flannery
USA Realty,Inc. - London, KY
"Homes for Everyone In London Kentucky"

Great post !! Good information
Have a blessed weekend !!
Barbara

May 19, 2018 08:53 AM #14
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Denise- what a difference technology makes!  Video, Google maps, and Facetime all help!!!

May 19, 2018 09:52 AM #15
Rainmaker
349,616
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great Tips for WOWING the out of town Buyer.  Thanks for sharing!  I will be applying to my business.  

May 19, 2018 11:19 AM #16
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                          

                                     Thank you Denise. 

May 19, 2018 05:58 PM #17
Rainmaker
3,386,030
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Denise Lones,

I'm so glad Kathy Streib featured your post in her "Ah-Ha" moments for the week. You've proved excellent tips for providing superior service when working with out of town buyers!

May 20, 2018 05:31 AM #18
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

All great suggestions - and video is at the top of our list too. Really brings it to life for folks who can't be there in person - yet. D 

May 20, 2018 07:24 AM #19
Rainmaker
8,831
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Broker

I use videos a lot as well and newsletters (but only once a month).

May 20, 2018 08:45 AM #20
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CSP, MIRM, CDEI - Real Estate Coaching & Branding
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