Seeking a real estate niche? Focus on single women

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Seeking a real estate niche? Focus on single women


Recent Census data indicates that single women are buying homes and condos at more than twice the rate of single men. Click on the following link to read an article by Kenneth R. Harney, The Nation's Housing, in The Washington Post.


Single women accounted for 18 percent of all home purchases last year compared with just 7 percent by single men.  This makes single women the second-largest segment in the home-purchase marketplace, behind married couples.


Single women account for more real estate purchases than single men


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Roy and Dolores Kelley Photographs

Roy Kelley and Associates


Roy Kelley, Associate Broker

Realty Group Referrals (Retired from RE/MAX Realty Group)

6 Montgomery Village Ave., Suite 200

Gaithersburg, MD 20879

Main Office:  301-258-7757 (You will not reach me at this number)

Send an email message if you need my phone numbers. I will be happy to recommend a real estate professional if you are moving to the area.


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seeking a real estate niche focus on single women

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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Bingo, there is an agent here who did that about five years ago, ahead of the curve - and she has done very well. It's an excellent niche - and will likely continue to grow. D 

May 17, 2018 01:15 PM #1
Yolanda Cordova-Gilbert
Sitterle Homes - Richmond, TX
Sitterle Homes


 Great niche idea and I think you are correct, women seem to want to nest more than men.

May 17, 2018 01:54 PM #2
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I have an agent that will not work with single issue at home

May 17, 2018 02:48 PM #3
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


What a great idea...I am sure someone will do that as Debb Janes EcoBroker and Bernie Stea JD mentioned.  However, given the current climate, it would be best if a women took up the niche.  A

May 17, 2018 02:51 PM #4
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good evening Roy - that certainly is a growing demographic to consider in your marketing niche.

May 17, 2018 10:20 PM #5
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for reblogging the post. I missed reading the original one 

May 18, 2018 03:21 AM #6
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Roy.  I focused on single women for most of my life.  It stopped right after I got married.

May 18, 2018 04:29 AM #7
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I have sold many single women and so proud that they are able to do it on their own.

May 18, 2018 07:26 PM #10
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

I happen to know two single women in my family that recently purchased 4 bedroom, pool homes.  One of the homes is an approximately 2 acre lot and the beautiful pool has a large attached cabana and large tool shed.  The home is amazing and lots of personality and the lake is across the street.  At the time of the closing, I did think this woman had taken a big step.

May 19, 2018 08:32 PM #12
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much for your comments. It is always good to hear from you.

May 21, 2018 04:49 AM #14
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Roy and Dolores Kelley Photographs
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