YouTube Thursdays - The Art of the Interview Video

Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

You Tube Thursdays - The Art of the Interview



Interview videos allow you to promote others in your community - and it's a natural form of networking. Showcasing local businesses, educators, and community leaders is a smart way to build visibility - for them, and you.  Plus it builds good will. 

Naturally, you don’t want to blindside someone. Stop by, or phone, in advance, and explain what you want to do. Schedule a good time to conduct the interview. 


Here’s are ten tips based on my ( Debb here) years as a TV/Radio broadcaster.


1. Don't forget the basics! 

Good lighting, good audio, good camera techniques, and a story board are musts. 


2. Prepare for the interview.

Preparation is always important. Naturally, you want to do some preliminary research, but don’t go overboard. Be open to discovery. (See #4) 


3. Craft your questions carefully in advance.

If they can answer with a simple yes or no, revise the question. 

Open-ended questions help foster dialog, and will elicit much better responses for your video. For example, “Do you enjoy owning a coffee shop?” versus  “ What made you decide to open a coffee shop?”


4. Set the interview subject at ease. 

If you’re warm and gracious, it sets the tone of the interview. Further, let them know you can edit out any awkward moments. Your goal is to make them shine, right? Share that with them up front. 


5. Ask them to preface the answer with the question - it will help ensure they are the star of the video.

Their answers will then have context,  and you won’t need to include you, and your question, in every response. 

For example, “I decided to open my coffee shop because….” As opposed to the need to include your question “What made you decide to open a coffee shop.”

6. Listen to their responses carefully. 

Ask follow up questions to clarify if necessary. Don’t be afraid to veer from your list of questions. Spontaneity might lead to better conversation. And, ultimately a better video!


7. Don’t talk over your subject, or feel the need to give responses. 

It’s natural to want to interject with agreement and dialog filler, such as, yes, right, uh huh - but it’s a nightmare to edit. Be sure to keep quiet during their responses, especially if you want your role in the video, like us, to be at a minimum. 


8.   Pause a bit before and after your questions.

It will help you in editing - and we’re all about saving time in editing.


9. Be sure to shoot plenty of B roll. 


It’s pretty boring to watch anyone talk. Therefore, be sure to add video and stills of the business in action. For example, baristas making coffee, somebody drinking the house special, the ambiance, decor, etc. Look for opportunities, or interesting features. 


10.  Relax and have fun, the more interview videos you do, the better you’ll get. 


Next week, we’ll share our interview video. If you have one you’d like to share with us, feel free to include a link in the comments below - and your YouTube Channel for mutual subscribing. 

Posted by


ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.






Re-Blogged 1 time:

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  1. Roy Kelley 08/18/2018 01:00 AM
Real Estate Technology & Tools
The Art Of Marketing You
YouTube Thursdays
interview tips
youtube thursdays
interview videos

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John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Debb Janes EcoBroker and Bernie Stea JD this a really helpful post.

Your tips will be like a script for me.

I think it is no so much about trying to be a professional broadcaster as it is being relaxed and real. After all, you are saying don't put the focus on yourself but on the person and business you are interviewing.

Great Feature post!!

May 18, 2018 06:34 AM #23
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author


May 18, 2018 06:39 AM #24
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Eva B. Liland with Century 21 Doug Anderson the way we've outlined this one, you don't even have to be "on camera."  

May 18, 2018 07:39 AM #25
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Debb and Bernie --- no need to "bombard" your subject. This isn't/ shouldn't be"60 Minutes ".

May 18, 2018 07:40 AM #26
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Your tips and suggestions are outstanding. You are both outstanding video experts in the Rain!

May 18, 2018 08:56 AM #27
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Debb,
Great tips, as always!  Interviews are a great way to build rapport and promote deserving business leaders.  I've never gotten into the video aspect but I enjoyed doing it through my blog when I was actively selling.  Great post! 

May 18, 2018 10:43 AM #28
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

Very well organized set of tips Debb Janes EcoBroker and Bernie Stea JD .  It appears to be more than I can do as a beginner, but will work on it.  THanks!

May 18, 2018 11:03 AM #29
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, have yet to do a video interview.  Most of my clients would rather not be on camera.   Should think of local businesses though.

May 18, 2018 01:55 PM #30
Coldwell Banker Preferred - Exton, PA
All Things Real Estate

Tom Ferry also says to interview school admins, trade association members etc so you that you become neighborhood expert!  I have not done any videos fearing how I look/sound. Got to try it!


May 18, 2018 02:29 PM #31
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Great tips as always, Debb. I've just got to figure out how to do one of these without showing up in the video, myself.

May 18, 2018 02:43 PM #32
Yolanda Cordova-Gilbert
Richmond, TX

Congrats on the feature and I need to get hopping on this I think this would really get people out here!

May 18, 2018 03:50 PM #33
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Another great post on video ideas and how to get it done. Thank you for sharing 

May 18, 2018 08:04 PM #34
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

We've been attempting to branch into videos lately and are struggling with lighting. I'm not likely to go out and buy a full lighting kit, but I'd be curious what you use?

May 19, 2018 06:31 AM #35
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hey Team Zuhl! Wayne and Jean Marie Zuhl that's a great question.  We try to use natural light and have inexpensive reflector kits to add light. They really help - if you're shooting indoors - try to use light from a window - and use the reflectors to bounce light more evenly - or add lamps and bounce the light. It takes a little bit to get the hang of it, but there are tons of on-line tutorials.  Best of luck. D 

May 19, 2018 06:52 AM #36
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Thanks for the Tip Debb and Bernie on this one.  You are a major help to us here in the rain.


May 19, 2018 09:30 AM #37
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Great tips for anyone who wants to record their interviews with on local businesses. Thanks for sharing.

May 19, 2018 01:01 PM #38
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

This is excellent, Debb and can be used in may different situations. These tips can be used by all of us.

May 19, 2018 05:16 PM #39
Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

Thanks for the interviewing tips I may need to ask my next few clients if they are willing to do videos with me. Appreciate the post Debb Janes EcoBroker and Bernie Stea JD 

May 20, 2018 06:38 AM #40
Robert Vegas Bob Swetz
Las Vegas, NV

Hello Debb & Bernie,

Wonderful post with some great tips, congrats on the Gold Star from the AR God's and your post has been featured to the group:


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May 24, 2018 07:23 AM #41
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Great feature Debb again from you and I learn more on a Thursday about videos.

May 24, 2018 05:00 PM #42
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Debb Janes EcoBroker and Bernie Stea JD

REALTORS® in Clark County, WA
We'd Love to Help You Find, or Sell, Your ViewHome.™
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