You Tube Thursdays - The Art of the Interview
Interview videos allow you to promote others in your community - and it's a natural form of networking. Showcasing local businesses, educators, and community leaders is a smart way to build visibility - for them, and you. Plus it builds good will.
Naturally, you don’t want to blindside someone. Stop by, or phone, in advance, and explain what you want to do. Schedule a good time to conduct the interview.
Here’s are ten tips based on my ( Debb here) years as a TV/Radio broadcaster.
1. Don't forget the basics!
Good lighting, good audio, good camera techniques, and a story board are musts.
2. Prepare for the interview.
Preparation is always important. Naturally, you want to do some preliminary research, but don’t go overboard. Be open to discovery. (See #4)
3. Craft your questions carefully in advance.
If they can answer with a simple yes or no, revise the question.
Open-ended questions help foster dialog, and will elicit much better responses for your video. For example, “Do you enjoy owning a coffee shop?” versus “ What made you decide to open a coffee shop?”
4. Set the interview subject at ease.
If you’re warm and gracious, it sets the tone of the interview. Further, let them know you can edit out any awkward moments. Your goal is to make them shine, right? Share that with them up front.
5. Ask them to preface the answer with the question - it will help ensure they are the star of the video.
Their answers will then have context, and you won’t need to include you, and your question, in every response.
For example, “I decided to open my coffee shop because….” As opposed to the need to include your question “What made you decide to open a coffee shop.”
6. Listen to their responses carefully.
Ask follow up questions to clarify if necessary. Don’t be afraid to veer from your list of questions. Spontaneity might lead to better conversation. And, ultimately a better video!
7. Don’t talk over your subject, or feel the need to give responses.
It’s natural to want to interject with agreement and dialog filler, such as, yes, right, uh huh - but it’s a nightmare to edit. Be sure to keep quiet during their responses, especially if you want your role in the video, like us, to be at a minimum.
8. Pause a bit before and after your questions.
It will help you in editing - and we’re all about saving time in editing.
9. Be sure to shoot plenty of B roll.
It’s pretty boring to watch anyone talk. Therefore, be sure to add video and stills of the business in action. For example, baristas making coffee, somebody drinking the house special, the ambiance, decor, etc. Look for opportunities, or interesting features.
10. Relax and have fun, the more interview videos you do, the better you’ll get.
Next week, we’ll share our interview video. If you have one you’d like to share with us, feel free to include a link in the comments below - and your YouTube Channel for mutual subscribing.