Why Realtors® Avoid Their Sphere of Influence

Reblogger Tony and Suzanne Marriott, Associate Brokers
Real Estate Agent with BVO Luxury Group @ Keller Williams Arizona Realty BR534744000 & BR540649000

Nadine Larder "...your sphere of influence can be a tremendous source of referrals and clients. By sharing your services with those who already know, like, and trust you, you can gain new business faster."

Right on target - and - re-blog!

Original content by Nadine Larder BRE# 01392374

Do you work harder at marketing to strangers than to your own friends and family? You’re certainly not alone. However, your sphere of influence can be a tremendous source of referrals and clients. By sharing your services with those who already know, like, and trust you, you can gain new business faster.

Here are some common concerns Realtors® have with their sphere of influence, and how you can overcome them.

The “No” Hurts More

No one likes being told “No,” when they offer their services. When that “No,” comes from someone you know and love, it’s even worse. We don’t offer our services to those we’re closest to because we don’t want to feel rejected by them. Being rejected by a stranger is easier to brush off.

To overcome this, change the story you tell yourself about what “No,” means. Many of us use this story:

“If she tells me no it means that she doesn’t really believe in me as a Realtor®. She doesn’t support my business. She probably thinks I’m no good at it and that I’m destined to fail.”

Try shifting your perspective to think of it this way:

“If she tells me no it simply means she’s not buying right now or I’m not the right fit for her. That’s it.”

Not everyone wants to work with their best buddy in a major business deal. Many people know more than one Realtor® and don’t want to hurt anyone’s feelings. The bottom line is, you can change the story you tell so that a “No,” isn’t personal, no matter who it comes from.

And of course, just because someone tells you “No,” doesn’t mean they won’t refer someone else to work with you!

You Don’t Want to Be a Pest

Many Realtors® are afraid that their friends and family will get tired of their enthusiasm for real estate. You don’t want people to avoid your calls, ignore your texts, or stop spending time with you. While I can see that happening if you only discuss business, it’s not likely if you simply discuss business along with other parts of your life.

Remember why you got into the real estate business. You want to help people buy and sell homes, and that means talking about your work and letting them know you’re available! Your friends and family should be able to reap the benefits of knowing someone in the real estate business, so don’t be shy!

Of course, if you’re desperate for business or pushy, you’ll come off badly no matter who you’re talking to. Don’t be needy or aggressive. Just talk about business as one part of your life!

You Forget About Referrals

Too many people see their sphere of influence only in terms of “possible clients.” It’s easy to forget that one of the biggest services someone can do is refer you to a person who wants to buy or sell a home.

Your friends and family members are not likely to be moving every year. However, they almost certainly know at least one person a year who is looking to buy or sell a home. Encourage your sphere of influence to share your information with someone who is thinking about moving. By making it low-pressure and easy for them to refer, you’ll gain a lot of valuable clients.

Take Care of Your Sphere

Your sphere of influence means a lot to you, and you mean a lot to them. Send them mailings and freebies occasionally, and keep up with being a good friend or family member. Show them you care, show them your passion and expertise for real estate, and be genuine. Your professionalism and thoughtfulness will shine through, and you’ll gain referrals and business as a result!

PrinterBees provides real estate marketing materials like: Just listed Postcards, Just sold postcards, Short sale postcards, real estate business cards, real estate door hangers and pretty much everything else you can think of for marketing your real estate business. Visit us online at www.PrinterBees.com.

PrinterBees on Facebook printerbees on Twitter printerbees on youtubeReal Estate Marketing By PrinterBeesGoogle

Real Estate Marketing Magazine - A PrinterBees PublicationPrinterBees also publishes the e-magazine Real Estate Marketing Magazine for Realtors® looking for current and up-to-date tips and tricks to grow their real estate businesses.  Visit Real Estate Marketing Magazine to get your free-subscription.

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing

Spam prevention
Show All Comments
Rainmaker
1,464,887
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

I love doing evidence of success postcards to my sphere - because I am looking for those referrals - Not everyone in my sphere is going to buy this year - but they probably know somone who will! 

May 17, 2018 05:24 AM #1
Rainmaker
2,732,995
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

It would never have occurred to us to "avoid' our sphere...an integral part of our touches in our marketing program.

May 17, 2018 08:04 AM #2
Rainmaker
317,363
Nadine Larder
www.PrinterBees.com - Dublin, CA
Real Estate Marketing Expert/PrinterBees Founder

Thanks so much for the reblog - it means so much! 

May 17, 2018 12:48 PM #3
Rainmaker
2,881,454
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Indeed Lise Howe and - thanks for stopping by with a comment!

 

May 18, 2018 05:13 AM #4
Rainmaker
2,881,454
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Agreed Sally K. & David L. Hanson and - thanks for stopping by with a comment!

 

May 18, 2018 05:13 AM #5
Rainmaker
2,881,454
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

You are most welcome Nadine Larder - thank you for authoring!

May 18, 2018 05:13 AM #6
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
2,881,454

Tony and Suzanne Marriott, Associate Brokers

Serving Scottsdale, Phoenix and Maricopa County AZ
Ask me a question
*
*
*
*
Spam prevention

Additional Information