ThrowBack Thursday: Which Niche Can Make Your Rich Part 2

Services for Real Estate Pros with Napa Consultants

As we promised last week on our Throwback Thursday post, here is the next installment of our video course, which was inspired by webinars we had done both for Active Rain and Zillow on the subject of niches. Our entire course can be found on our website if you are curious to see it all at once.  Here is part 2 of the course.  We named this video:

The Most Powerful Law of Niche Marketing


Mind-share precedes market share. Focus on capturing MIND SHARE FIRST.  Market share will follow. It must follow according to this law. Click the image above to watch the video.


Enjoy! We look forward to reading your comments!

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Written by Ron & Alexandra Seigel-




ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in under 30 seconds?

Watch the video above to see and hear how we do it. 


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 08/17/2018 01:00 AM
Real Estate Best Practices
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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Ron and Alexandra Seigel (A).... wonderful video clearly explaining the concept of Niche Marketing....very powerful .... every real estate agent needs a niche and immediate mindful recognition....

May 17, 2018 03:24 AM #1
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thanks so much for sharing your video.

Have a great day. We have rainy weather in Maryland.

May 17, 2018 03:27 AM #2
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for sharing the video . I will watch all the videos in your series.

May 17, 2018 03:35 AM #3
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning A.

You and Ron are giving me a host of training materials to pass on.  Timing is just great

May 17, 2018 03:56 AM #4
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

mind share precedes market share - well said! Thanks for keeping us smart

May 17, 2018 05:20 AM #5
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Good morning Ron and Alexandra. Outstanding video! A must see for every agent, especially new agents bent on success! Enjoy your day!

May 17, 2018 05:24 AM #6
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Alexandra... just back from Colorado and catching up... as soon as I have some quiet moments will get to your website and check out the series.

May 17, 2018 05:48 AM #7
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Your video clearly explains what a niche is.  Valuable to new agents, as well as those more seasoned.

May 17, 2018 08:22 AM #8
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Good morning,  Alexandra and Ron --- priorities are important. First things first. 

May 17, 2018 09:22 AM #9
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Once again, stellar series and so hope to see this featured to ensure the widest visibility.  D

May 17, 2018 10:19 AM #10
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

One can only hope that all of our AR buds see this. It was SO effective and easy to grasp. I passed all of the tests, except for the MP3 part....mostly because I don't have that capability out here in the hinterlands, so lost touch with that part of technology. But, Scotch and Kleenex, YES! 

May 17, 2018 10:41 AM #11
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD Thank you once again for the feature, we appreciate it, and we hope that many watch this...A

May 17, 2018 10:59 AM #12
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Gayle Rich-Boxman Fishhawk Lake Real Estate Good to hear from you.  I was just thinking of you, and here you are.  Wishing you all a great day and rest of the week.  A

May 17, 2018 11:01 AM #13
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

I think you are talking more about branding. :)

May 17, 2018 11:46 AM #14
Pat Starnes, Brandon, MS
Front Gate Real Estate - Brandon, MS
Broker Associate, ABR, 601-278-4513

I'm with Gayle Rich-Boxman Fishhawk Lake Real Estate, I was a little slow on the MP3, only because I don't have one. The others were no-brainers.

May 17, 2018 12:11 PM #15
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Fantastic video.  Yes, there are plenty of opportunities to catch the sleeping giant of a market.  I did it years ago and continue to keep my name top of mind with what I provide my market.  

May 17, 2018 04:00 PM #16
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the video.  I'm now multitasking and watching as I type.

May 18, 2018 04:39 AM #17
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
How do I become First to Come to Mind in My Marketplace?
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