Facebook Fridays - Embracing the Algorithm Changes

Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com

Facebook Fridays - Courtesy of Anita Clark Realtor

~ Facebook Marketing Tips ~

If you are an active social media user you know how important engagement is to sustain interest and capture new leads. FB understands this too and has been making changes to their algorithm that affects the news feed.

Have you noticed their "Posts from Across Facebook" prompt in your news feed? If you have seen it you may have also noticed that when you scroll past it a white bar appears at the top of your feed. That bar tells you FB is pushing you content that meets your interests (as determined by their algorithm/your actions).

Will this option continue? Hard to tell but it is being tested extensively right now to keep user interest high. Have you seen it yet? Noticed a change in what passes through your news feed?

Did You Know...According to Statista, Facebook has seen the most growth (527 million monthly users) of any social media site in the last 2 years. If you did not fall for the "FB is going away" hype over the past couple of years...kudos to you!  ;-) 

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


Eric Sztanyo

Team Sztanyo


Candice A. Donofrio

Mohave County AZ Commercial Real Estate


Ron Chastain

Henry County Real Estate With Keller Williams Realty Atlanta Partners


Irma Hankins

Red Leaf Design, Inc. Your Marketing Partner


Nathaniel Montgomery

Ideal Positions

Facebook Articles

Another week and it's the same old story...I searched high and low and found a bunch of excellent articles that I hope pique your interest. FB has slowly been tweaking the platform this year and a couple of the newer additions are highlighted in the list below. Check them all out and see if you find a nugget or two you can try out and implement. As always, happy FB marketing, Rainers!

Tips to Build and Manage a Private FB Group

Beginners Guide to Capture Real Estate Leads

Improve Results via Budget Optimization Tool

Collection and Carousel FB Ad Types Pay Off

3 New Options Available for Facebook Stories

Bonus: Things the Top 10 RE Sites Do Better

Happy Facebook Friday! ;-)

Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~


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Show All Comments
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818


 I love you facebook Fridays  maybe you could include my page ?

May 18, 2018 09:37 AM #13
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Anita... that quote "the stories about my death have been greatly exaggerated," is very apropos to Facebook. I don't see it going away anythime soon.

May 18, 2018 09:51 AM #14
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

So true Andy...hard work is often rewarded (and rewarding).

Thanks Debe. I know your visits will be appreciated.

You will soon enough if they continue using it, Roy.

Margaret: They often roll out in increments. 

You betcha. Enjoy your weekend, Jeff.

My pleasure Candice. I hope you see a lot of new FB activity.

It is that easy. You are on the list for next Friday, Hannah.

Nina: They are at the top of the mountain for a reason...I do not see them failing in the short-term.

May 18, 2018 09:59 AM #15
HOMEiZ.COM - Los Angeles, CA

Good information Anita.

Facebook is experimenting everyday new things with their algorithms.But the main question is, how do you like your steak cooked? There is no magic formula optimizing a feed, who will satisfy everybody.On one hand, people are more likely to engage with content from friends and family, while on the other, they'll probably stick around longer if you can show them more relevant content.Facebook knows that if engagement drops, users will drift and they do not want to go that way. That’s why the platform is so proactive in trying out new ways to keep users around for longer.Even their engineering team, doesn't know what will work best to invite more engagement.I definitely see a big problem whith a platform that was built for a certain purpose, now wants to be used for other things like for real estate business. Many real estate agents do not know or have the time to post relevent contents.What might be relevant content for me, might will not be relevant content to others.So, the future of social networks is a niche social network.

May 18, 2018 11:39 AM #16
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

HOMEiZ: I agree about niche marketing, whether it is via social media or through our blogs. If I have learned anything with SM marketing, it is to be flexible and embrace change. Right now I am content to ride the wave with my current SM toolbelt of sites. For me, it is effort expended vs expected results vs actual outcome. When the numbers no longer work in my favor I move on.

May 18, 2018 01:19 PM #17
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Broker

Anita I did notice a change with with the ads results... It has been very hard to segment lately.



May 18, 2018 03:39 PM #18
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Expert

Hi Anita, thanks for another week of great posts. Really appreciate you sharing the most up-to-date information on how to maximize Facebook posts!

May 18, 2018 05:14 PM #19
Jamie Parker Gwinnett
Exp Realty - Snellville, GA
Realtor, Snellville Homes

Thank you Anita. Great points. I have a recent listing coming up because I commented on a Facebook post and have gotten listings/buyers in the past by paying attention to what others post.  



May 18, 2018 06:46 PM #20
Nathaniel Montgomery
Ideal Positions - McKinleyville, CA
Digital Marketing Pro in Northern California

Thank you for the mention Anita Clark! Good feedback is highly appreciated!

And you're absolutely right about not believing the "Facebook is dying" mantra. Our Facebook advertising data for clients showed that traffic did noticeably dip after the Zuckerberg hearing, but it only took two weeks to recover the missing traffic. Also, ad prices on got cheaper and then normalized to their higher prices in the same time frame.


Until there is a also a service that is just as convenient and also has more incentive than FB to cause a global migration from consumers and businesses, people are going to stay put.



May 19, 2018 12:34 AM #21
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Anita Clark ,

I'm a day late and catching up! I know one thing for sure I never miss your Facebook Fridays Post! Great tips..you are right Facebook is not going away anything soon and just have to move with the flow of changes.

May 19, 2018 04:13 AM #22
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks, Anita.  I haven't noticed this yet in my Facebook feed.  I will need to take a look.

May 19, 2018 04:17 AM #23
Mitch Claymore
RealtyPLR.com - Wolfeboro, NH

Anita - so right (as usual). FB has been changing in all quarters since January. - Mitch

P.S. Thanks for the invite, too: https://www.facebook.com/RealtyPLR/


May 19, 2018 05:53 AM #24
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Ricardo: They have removed a couple of options...I meant to talk about that this week because I noticed it too but got too busy. 

Matthew: If it helps me I know someone else can also benefit from the information.

You have been added for next Fridays post. Thanks Jamie.

At least the smart ones will...thanks a bunch Nathaniel.

Dorie: Anyday is a great day to do a little FB marketing.

You may miss it if you are not looking for it, Gabe.

Mitch: They are very good at staying ahead of or resolving their "issues". Got you on the list for next week too. Thanks for making it easy. ;-)

May 19, 2018 06:13 AM #25
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Anita, thank you again for great Facebook tips, and have not spent much time there this week, been a tad busy.

May 19, 2018 06:25 AM #26
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Anita Clark, I've noticed some changes with what comes through my newsfeed, it's a great change.

May 19, 2018 07:27 AM #27
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Anita, Facebook could also be called Fluxbook, as it is ever changing.That is why I enjoy your Friday look at what is going on.

I have not noticed the bar, but will keep my eye out for it.


May 19, 2018 07:42 AM #28
Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

Thanks for the update. I think venues such as Facebook can be valuable if consistently used.

May 19, 2018 10:21 AM #29
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Joan: I know that feeling. Not enough hours in the day at the moment.

Good to hear your experience has been positive, Beth.

John: It could indeed be called that. They are clearly trying to do everything possible to not become the next MySpace.

I agree with your way of thinking. Thanks for the insight Paul.

May 19, 2018 10:25 AM #30
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

You put a lot of work into these posts... thanks for doing that!

May 21, 2018 01:06 AM #31
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Helping others is always rewarding...I never look at it as work, Georgie.

May 21, 2018 02:58 AM #32
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