~ WEBSITE MASTERY Webinar (5/14) ~
*Press the play button in the above video and go FULL SCREEN *
What's covered this session:
- Getting people's attention and keeping it.
- Making your website worthy of being visit.
- Inside look at our home seller lead generator.
- How a "stock broker" mentality will help you increase your listings.
- Complete tutorial on the benefits of Custom IDX links and MLS mastery.
- Why some sellers didn’t list with you, and how to ensure they do in the future.
Questions? Comments? Let me know. :-)
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San Jose, CA 95128
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On home seller marketing:
"Seller’s Corner: keeps you right in front of your homeowners.
Everybody that you know that owns a home, owns an investment. And it’s your job to let them know what their investment is worth. That’s the premise that Seller’s Corner was built on.
Imagine you’re a stock broker, and all of these people invested in stock. And they don’t know anything. There’s no way of them tracking it. They’re just blindly sitting, money-invested. Nobody wants to live like that. It’s a scary predicament. So, people begin to educate themselves about when is the right time to sell. Same goes for your homeowners. So, reach out to them: ‘Hey, here’s your home. You bought it 5 years ago. This house in today's market is roughly...' or ‘This house just went on the market. It’s similar to yours. Here’s how much it was listed for…’"
On power of social media:
“If any of your friends comment or like on your public post, it’s gonna expose that to everybody that they know. So, let’s say you have 200 friends. If 50 of those people “liked” your post, and commented on it, and they’re friends with 200 people – that’s 10,000. 10,000 human beings just saw that you’re a realtor. Some of them may not have a realtor and may want to see what homes look like on the market, and come to your website and look around.
Give yourself an actual fighting chance of connecting with somebody.
Even though they are searching Zillow, Realtor.com, and/or Redfin, they still need some human interaction. You’re an expert. Maybe they have some questions that aren’t being answered by their own research and it becomes cumbersome. So, make yourself present.”
On CRM marketing:
"Anything that you send your clients is a reason to get them to your website.
The point of marketing: getting someone to remember you past the point of initial contact.
Match your contacts with their “consumer status.”
Go beyond just 'Buyers' and 'Sellers.' Create sub-groups – 'restaurant-lovers group,' 'golf-lovers group' – reach out to people and share your experiences, coupons, suggestions, etc."
More on home seller marketing:
"People who bought their home with you in the past should list with you when it’s time to sell. But for some reason they don’t. It has to do with the lack of communication during the life cycle of them owning a home.
With Seller’s Corner – all you have to do is just set it up – and folks will receive automatic updates from you. You (and/or they) can control the frequency. It is worth every penny, it’s doing what you’re not capable of doing because you’re a busy person trying to make money.
It’s hard to think about 8 months from now. But imagine this homeowner who’s gonna sell 8 months from now, and you don’t really know. And now you have a tool (Seller’s Corner) that’s gonna put you in front of them for the next 8 months. It’s gonna make you more top-of-mind. It’s solid. It’s why it was created."