Branding Moments: Can You State How You Are Different In 14 Words?

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Services for Real Estate Pros with Napa Consultants

www.luxuryrealestatemarketing.com

If you read our posts on a regular basis, you know that one of the most important selling points of a brand is to instantly convey what sets it apart from the crowd.  Palazzo Della Torre from the city of Allegrini in the Veneto region was able to do it in 14 Words at their Point Of Sale display.

 

Can You State How You Are Different in 14 Words?

 

 

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN UNDER 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in under 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
2,855,323
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hello Alexandra and Ron --- an interesting challenge- of-sorts. This one will require some thought and possible soul-searching.

May 15, 2018 06:23 AM #15
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs It does require thought and soul searching, quite a bit of soul searching... so many of us have buried it so well because of the erroneous perception that someone may not like us.  When we did the school project in Manhattan Beach, the principal at one of the schools told us that girls who were very gifted in math would not admit it, for feat that boys and other girls would not like them.  How sad is that?  So much talent for the sake of acceptance by others.  A

May 15, 2018 07:44 AM #16
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat given your with and brilliance, I am sure those words witll come your way, and meditation is a good method.  A

May 15, 2018 07:46 AM #17
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray this probably explains the bolts and nuts of our work with people.  Sometimes, it is easier than other times, but we love it.  A

May 15, 2018 07:47 AM #18
Rainmaker
1,287,143
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

The best part...I really like that bottle of wine as well :) They sell it at my local wine spot :)

May 15, 2018 08:10 AM #19
Rainmaker
653,157
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Hum! As Winnie the Pooh often said, scratching his head, this will take some thinking about! I guess it will relate back to our heritage, being an immigrant and something along those lines, now to boil it down to just a few words. Can't remember who said it, but great writing comes from what you leave out, it is easy to write a long speech but a short speech much harder.

May 15, 2018 01:17 PM #20
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nick & Trudy Vandekar, 610-203-4543 many of us can say we are immigrants here on Active Rain, so that is not it...I think that if you have a chance to read Truman Capote's short story book called Music for Chameleons, it would give you the idea what great writing is using the least number of words.  He set out to do that in the book, and he succeeded.  It is one of my favorite books of his.  A

May 15, 2018 02:26 PM #21
Ambassador
3,627,665
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I am usually too wordy but with some thought can get the words down to 14. This would be a good challenge.

May 15, 2018 08:28 PM #22
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debbie Reynolds it is a challenge, and when we work with someone it takes a while.  There are many facts and elements to add to the mix to get it so it is lie a custom outfit, it fits perfectly.  A

May 15, 2018 09:28 PM #23
Rainmaker
1,692,624
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Ron and Alexandra Seigel - Reading your post was déjà vu and so accurate! When I was working in Pharmaceutical Sales & Marketing my department spent months getting the branding for new drugs down to the shortest words possible and not a single important word could be missed, misrepresented, or misinformed. It is not easy, but when you accomplished it, it's a great, great feeling! 

Wonderfu post!!!

May 16, 2018 06:36 PM #24
Ambassador
3,267,365
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                                                                  Thank you Ron and Alexandra!

May 19, 2018 05:53 PM #25
Rainmaker
2,600,106
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Good morning Ron and Alexandra. What a terrific challenge! Off to do some thinking. Enjoy your day!

May 20, 2018 04:57 AM #26
Rainer
111,946
faye schubert
Keller Williams Tri-Lakes Realty and Lake of the Ozarks - Branson, MO
technology and marketing specialist

The BEST three question you have to answer for branding! Love it!

May 20, 2018 06:13 AM #27
Ambassador
1,552,187
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Came back to see if anyone was able to rise to the challenge. Interesting isn't it?  

May 20, 2018 09:07 AM #28
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD I am not surprised, it is not easy to do. Like we have said people have a hard time admitting to they qualities.  I have another post re a real estate company in town that did it in 24 words, and 4 on the bus butts.  A

May 20, 2018 09:15 AM #29
Ambassador
1,670,209
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Good idea for a challenge Ron and Alexandra Seigel 

May 20, 2018 10:51 AM #30
Ambassador
2,479,638
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

If I wasn't so verbose, this would be a challenge I would jump right on! Instead, this will definitely take some time!

Happy Sunday, Ron & Alexandra!

May 20, 2018 11:32 AM #31
Ambassador
3,550,975
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Well you have laid out the challenge for us, I think. And I'm pretty sure I have had that wine!

Enjoy the rest of your Sunday.

Jeff

May 20, 2018 01:54 PM #32
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debe Maxwell, CRS yes it takes time, simply because one has to gather many facts and many aspects and position them just right.  A

May 20, 2018 03:18 PM #33
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeff Dowler, CRS I think the wine would help in making it happen.  It definitely means getting out of one's way to figure it out.  A

May 20, 2018 03:19 PM #34
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