You Passed Your Real Estate Exam – Now What? Part II

Real Estate Broker/Owner with Amanda Davidson Real Estate Group 0225221517

You Passed Your Real Estate Exam – Now What? Part II

Last week we went over what first steps you should pursue after passing your real estate exam. For Part II of the series let’s assume you’ve selected a broker that has the values and culture you’re looking for, have a mentor, and that you’ve fine-tuned your budget. What’s next?

New Real Estate Agents


Real estate is not as easy as it looks. Making it through the exam to get your license is the easiest part. The next questions to ask yourself are how are you going to get clients and what type of client do you want to attract? It’s important to note that this is a two-part question. Take time to sit down and really think about who you are and what you want your brand to be. Do not be a jack of all trades and master of none. You can’t be everything to everyone and that means deciding on what type of client you want to market too. Maybe it’s military clients, relocation, or first-time buyers. Maybe you have a specific neighborhood you want to focus on. There are a lot of directions this can go in and that’s why it’s important to first look at yourself to then determine your branding.

Becoming A Real Estate Agent


Once you’ve determined your brand and who it targets you’ll need to create marketing material. Business cards being the first piece. Yes, they’re basic in terms of marketing avenues but, as a new agent, you’re going to want to hand one out to everyone you meet and be reaching out to your sphere to share that you’re now in real estate. Whatever you do, do not be a secret agent. Review your budget to determine how much you can spend on marketing material and then let that amount guide you on what pieces to create. Maybe you don’t have a lot of money to start out, you can easily create a market snapshot of a neighborhood you want to focus on and take that with you to go door knock. Maybe door knocking isn’t your thing. You could plan a mixer for your sphere, have it in your home to keep costs down and serve appetizers and refreshments. Again, the marketing goes back to knowing who you are, what your strengths are, and what clients you want to attract.

Becoming A Real Estate Agent


While you’re working on developing your marketing you’ll also need to be studying the market. Know what the latest trends are, what inventory levels look like, and learn the different neighborhoods in the area you want to serve. Studying the market is something you need to do for your entire real estate career. Become a walking talking local real estate encyclopedia. This prepares you to be able to share the market trends with anyone you come in contact with. You’re going to get the “how’s the market” question a lot. Be prepared to standout by knowing the figures and trends off the top of your head.

New Real Estate Agents


Last but, certainly not least remember that you are running your own business. Flexibility is touted over and over again but, the reality is it’s not as flexible as you might have been told. You will not be successful if you don’t commit to running your business. No one is going to tell you what to do every day or even tell you to show up. You get out what you put in and if you aren’t giving it your all day in and day out you’re going to struggle. Real estate is non-stop and it requires giving everything you have to become successful. You might not have the experience yet but, you can always be the hardest working person in the room!




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Amanda Davidson Real Estate Group





Amanda Davidson

Amanda Davidson Real Estate Group

Broker - Owner
Licensed in VA and DC

6485 Old Beulah Street
Alexandria, VA 22315

Cell: 703.431.3755
Fax: 703.562.7057


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 05/18/2018 08:07 PM
Real Estate Industry
Virginia Fairfax County Alexandria
new real estate agents
becoming a realtor
realtor life
getting your real estate license

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Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Great are right, this business is NOT as easy as it sometimes looks on TV!

May 17, 2018 06:48 AM #1
Gary & Melynda Wolter (CRS) 480-269-1164
West USA Realty - Mesa, AZ
Relentless, Reliable, Premiere Personal Service

When we look back, personal coaching was a key part of early success. Expensive at first but worth it! 

May 17, 2018 06:57 AM #2
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Amanda, so many start out in this business and have no path, I know I didn't, and no one sat me down with these great tips!   

May 17, 2018 07:02 AM #3
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Amanda S. Davidson,

Such a well written and concise road-map for success in owning your own business in real estate. Many don't understand this concept..great tips! I see a gold star on the horizon!

May 17, 2018 07:22 AM #4
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Get your license...and in the olden days...get handed a phone to be with a brokerage who has the tools to power you to success !

May 17, 2018 08:13 AM #5
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Amanda, this needs to be *FEATURED*! Mentors are a key, especially if they've been through many of the pendulum swings that real estate encompasses. You gotta be in for the long haul. Relationship building, picking a niche market, so important. And be YOURSELF! And be PASSIONATE! 

I found that the test was the hard part....much of it didn't relate to what we really do. I was forewarned about that, thank goodness. And finding a principal broker who has integrity and will teach you along the way was paramount for me.

Sorry to go on and on....but I LOVED my brokerage and was so happy to land there, they protected me, they taught me, they let me be ME. 

May 17, 2018 10:31 AM #6
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Havinga focus is the key to getting started on the right foot. This is a great series, Amanda.

May 17, 2018 07:56 PM #7
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

Such good suggestions Amanda. Yes, Real Estate is non-stop and those that don't believe this will not stay in this business long.

May 17, 2018 11:57 PM #8
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

This is good advice for those who just passed the real estate license  exam.

May 18, 2018 03:28 AM #9
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Amanda.  If there are any new agents in your area, they would do very well to sign up with you as you could teach them a lot about this business.

May 18, 2018 04:21 AM #10
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Amanda: This is very good advice for both new agents and seasoned vets too. Building a successful biz takes time and hard work...having a blueprint to work from makes the process much clearer.

May 18, 2018 06:23 AM #11
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

...A license is like a diploma. What to do with it is upon you

May 18, 2018 06:41 AM #12
Dan Tabit
Northstone Real Estate Inc. - Sammamish, WA

Great input. Learning is an ongoing process. Learn the market, the process, the best practices, how to market yourself... After almost 18 years I come across new situations all the time.  

May 18, 2018 11:28 AM #13
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Amanda love your series, sadly it will fall on deaf ears.... two homes from me the neighbor saw how easy I make my money sit at home all day behind my computer and drive a Lexus and hardly leave the house... what an easy way to make a living... I tried telling her all the things you wrote in your past two posts without sounding discouraging... she did not get it... now she wants to know how I get my clients:)) and she wants to know how I market myself:))Endre

p.s.: she does not get it.. all the time effort and money I put into it:))

May 18, 2018 10:22 PM #14
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad


This is such a wonderful series with some really good advice for those starting out. I suspect most have no cluebefore they get started what all is involved, and there is not much guidance from real estate school!

Have a wonderful weekend!


May 19, 2018 06:36 AM #15
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Amanda, this is very important and valuable information you are sharing with the new agent.

If a new agent will get past the:"I need to get anything I can", and instead focus on just one area and then become an expert in that area, they will find more success.

Great post.

May 19, 2018 07:58 AM #16
Kat Palmiotti
Grand Lux Realty, 914-419-0270, - Monroe, NY
The House Kat

This is all so true - starting out in the real estate business is tough, and having tips like this ahead of time can help new agents be successful. Real estate really is a non-stop activity.

May 19, 2018 08:41 AM #17
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I would look for a broker like, what her name , oh Amanda S. Davidson,  go with a winner of a broker!!!

May 19, 2018 10:12 AM #18
Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

Great advice. Thanks! I would tell a newbie to start marketing themselves. In other words, have a lot of conversations.

May 19, 2018 10:40 AM #19
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Alexandria Virginia Homes For Sale
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