Facebook Fridays - What Happens When You Mix Things Up?

Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com

Facebook Fridays - Courtesy of Anita Clark Realtor

~ Facebook Marketing Tips ~

Do you sometimes feel like your FB marketing is like being in the Bill Murray movie, Groundhog Day? Eventually, even successful choices if done over and over will begin to become less effective. This week try something out-of-the-norm and see how your readers react. It can be as simple as a question or photo message or as elaborate as a contest. Just mix it up and see what transpires. You may be pleasantly surprised with the results.

Did You Know...According to Statista, 81% of U.S. adults aged 18-29 use Facebook. 78% for 30-49, 65% from 50 to 64, and 41% of those aged 65 and up. Are you marketing to any of those demographics?  ;-) 

Here is a drill I periodically go through with a friend to gain perspective and check if my perception is what others see. Ask them to review your FB Biz Page and sum it up in one word. If you are thinking informative and they say bland, you know the content you are sharing needs to be more relevant. If you are going for classy and they say cheesy, you need to make some changes. Try it but make sure you are thick skinned enough to accept their analysis and make the necessary updates without getting mad.

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


Kasia McDaniel

Blue Diamond Staging, LLC


Elaine VonCannon

Living in Williamsburg


Damon Botticelli

Damon Botticelli, Real Estate Sales & Property Management


Susan Sechrist

New West Realty, LLC


Tammy Emineth

Personal SEO

Facebook Articles

Okie dokie, you will need a little time this weekend to read through and digest all the information below. If you are serious about improving your FB marketing I am confidant you will find some excellent tips to help with that endeavor. As always, happy FB marketing, Rainers!

9 Ways to Improve Facebook Engagement

13 Contest Ideas to Increase Interactions

3 Lookalike Audiences to Improve FB Ads

Marketing FB Groups to Consider Joining

Opt Out of FB Browsing History Collection

Bonus: Complete Article Distribution Guide

Happy Facebook Friday! ;-)

Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~


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Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

You betcha Gita. Have a blessed day.

Agreed Sham. Spending money on the right things is smart business.

May 11, 2018 03:55 AM #3
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

If you don't regular feed the social media stream it is like the music is turned off, no one keeps dancing or singing. Create something worthwhile to engage and help pull folks into your marketing tent subtly. Thanks for the new friends Anita Clark !

May 11, 2018 04:22 AM #4
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Good morning Anita. I like your line of thinking. Enjoy your day!

May 11, 2018 05:10 AM #5
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

A very good analogy, Andy. Keep that music playing!

Thanks Wayne. I try to be in my right mind. ;-)

May 11, 2018 05:11 AM #6
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Anita Clark ,

You always reach out to us with excellent tips and ideas to help our social media be more relevant! Thank you..some good ideas for sure.

May 11, 2018 05:17 AM #7
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Anita, it's easy to go stale and takes a lot of effort to keep putting out fresh content but, the reward is worth it. Thank you for always providing us with resources to keep our pages fresh and attractive!

May 11, 2018 05:35 AM #8
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much, Anita, for continuing your excellent Facebook Fridays series.

May 11, 2018 05:55 AM #9
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Anita,
This is a great idea!   But, as you say, you might need to be thick skinned.  I tell people not to ask me a question they don't want the honest answer to. 

May 11, 2018 06:26 AM #10
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Good advice, Anita. It's smart to ask trusted folks in our lives to periodically review all of our marketing...but as Carol Williams mentions - be ready for the truth. Ha. 

May 11, 2018 08:34 AM #11
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

HI Anita- a big thank you for continuing to share tips with us about how to best use Facebook! I too like your suggestion of having a trusted friend, associate, etc take a look at your page and tell you like it is. 

May 11, 2018 12:11 PM #12
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Glad you enjoyed them, Dorie.

My pleasure Amanda. Thanks a bunch.

Each and every week, Roy. Lord willing!

Carol: It can be tough to hear but is sometimes necessary.

Debb: Especially if we ask someone who will not hold back.

It is a quick barometer that can help us refocus or continue on our path, Kathy.

May 11, 2018 01:25 PM #13
HOMEiZ.COM - Los Angeles, CA

Good information Anita! 

"Eventually, even successful choices if done over and over will begin to become less effective"

Every real estate business owner has to be prepared for the new landscape, as it changed. The truth is, Facebook recent algorithm changes effects real estate agents dramatically,  it is the new reality.If you're a real estate professional looking to survive in Facebook business landscape, there's only one way forward, stop wasting your time and money on a social network who is changing its algorithm daily,  it is going against you.If you’re relying on Facebook`s traffic to stay profitable, you’re in the wrong place.Using Facebook  might seem to be a good thing,  as it creates new opportunities for your real estate business to reach massive audiences. But it also means you can lose the hard work and the time you put in building your audience overnight.

May 11, 2018 04:23 PM #14
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Anita

As always your tips on using Facebook are such a help. I like the idea of trying some different strategies to engage other - I find I do a lot of the same things over and over. I also like the idea of getting feedback from others.

Have a great weekend!


May 11, 2018 05:31 PM #15
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Hi Anita Clark ... as always I enjoyed your Facebook Fridays post.  I am going to take you up on your suggestion.  I hope my skin is thick enough for the response.  Maybe I'll share a blog on the results ... maybe - maybe not.  We'll see.  Wishing you a Happy Mother's Day!

May 11, 2018 06:14 PM #16
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hmm...I like this exercise, Anita - and I'm afraid I would hear, 'bland' too! LOL

Thanks for the tip and the suggestions! Have a fantastic weekend!

May 11, 2018 07:34 PM #17
Damon Botticelli
Silver State Realty & Investments - Las Vegas, NV
Realtor - Las Vegas Real Estate

Thanks for including my facebook biz page on your list this week. I appreciate the support!


Question: does it make a difference if you "like as your page" or "like" from your personal facebook profie?

May 11, 2018 09:28 PM #18
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Those are great thoughts and information about Facebook marketing, Anita.  

May 12, 2018 03:27 AM #19
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Anita.  Thanks for tips and links.  So much to do, so little time.


May 12, 2018 04:39 AM #20
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

HOMEiZ: It can be difficult to find a footing but there are still good options for those who understand FB ads.

We are creatures of habit, Jeff.

Diana: Would love to see an article in the FB Fridays Group about your experience with getting feedback.

Debe: It is always an eye opener for me.

Damon: I do both but I definitely like to go biz to biz.

Thanks Myrl. Glad you thought so.

Isn't that the truth! Have a blessed weekend, Gabe.

May 12, 2018 04:51 AM #21
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Anita is part of the solution

May 12, 2018 07:27 AM #22
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Realtor - Homes for Sale in Warner Robins GA
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