If Your Site Doesn't Have an SSL Cert. You're Behind

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

SSL Certificate (Secure Sockets Layer). That's the httpS at the beginning of your website domain address. They've been around for a couple years now but they are getting more and more important and if you don't have one, you're already behind the times. 

I haven't blogged in a while but the ideas keep building up. I need to share this information because we are seeing more and more sites buying SSL certificates and attaching them to their site. This is imperative and inevitable. So much so, many people may not even click on your site if it's not secure. You might be losing a lot of business because of it. 


What it does

It protects your website and amps up the security. It encrypts all your website data with 256-encryption and all your reader's information like credit card numbers, email addresses and other valuable data that you don't want just anyone to have. This includes login information for newsletters and IDX searches. 

It also boosts your ranking. Google is not ranking sites without an SSL certificate as high as those that do. Google will flag these unsecured sites and most of your customers, when given the choice, will choose a website that is secure, especially if they know they are providing their information to you. 


Can you have one?

By now, most websites should allow for an SSL certificate but that may not be the case. Wordpress is the easiest to add a certificate too because of the level of control. Other IDX websites like Point2, iHomes, Cevado, Real Geeks and others should be compliant at this point but you can call your registrar and ask. ALSO, it's important to ask if their certificate covers the www. and the non-www. addresses. (Meaning their certificate covers a domain like this: https://www.westbloomfieldhomes.com AND https://westbloomfieldhomes.com)


How Much is it?

You can buy one through godaddy.com for about $60 per year. Unless you have multiple subdomains like this: https://www.blog.keytothebay.com where you have a blog off-site but as a subdomain of your actual site, you only need the standard one. Don't buy the Wildcard one unless your web developer tells you that you need to. If we install this for you we charge $75 because it takes about an hour. Honestly, if you don't know how to do it, I would recommend having someone else do it but you can possibly do it yourself and godaddy may help you... may.

Here's a little trick though for a great deal. Look for a godaddy coupon like this:

 SSL Certificate

You can get a great discount on the certificate and anything else you want to buy from them. Kinda neat! But again, if you haven't moved your site into the realm of security, you'll slowly drop and get fewer and fewer leads and views. Just do it. It's time. And if your website provider doesn't offer this, it's time to move to a new platform.


Feel free to give us a call anytime for help with your SSL certificate, new website design, IDX solution help or just some help with SEO. We would love to help ramp up your online marketing.


Image By Fabio Lanari - Internet1.jpg by Rock1997 modified., CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=20995390 | Originally posted on https://personalseo.com
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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Peter Mark 05/09/2018 11:51 AM
Real Estate Technology & Tools
ActiveRain MasterMinds
online marketing
website security
ssl certificate

Spam prevention
Show All Comments
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’ll have to do a little more research, but thanks so much for the heads up! I really appreciate it. Anytime I can improve how I do things, that’s a great thing!

May 09, 2018 10:26 PM #15
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Good points and weeding, feeding, watering, adjusting your platform to make it hum and buzz best... it is a full time job and you ride herd on what is needed or not for the best results Tammy Emineth !

May 10, 2018 03:36 AM #16
Robin Wells
RAW Chimney Sweep and Inspections - Penetanguishene, ON
Giving Peace Of Mind One Chimney At A Time

Thanks for info, good advise for us all to heed.

May 10, 2018 03:40 AM #17
Ronald Gombach
The Gombach Group - Morrisville, PA

Before you purchase an SSL certificate Check This Hosting Providers List to determine if the provider you use has enabled you to use the FREE LetsEncrypt certificates. — if not sure, just ask your webmaster or provider's support.

May 10, 2018 03:44 AM #18
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Custom Home Design

I think most people browsing don't have a clue about the secure designation

May 10, 2018 04:31 AM #19
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Tammy Emineth ,

What a great post on so glad to see it featured! The comments are enlightening too! Thank you Ronald Gombach for your comment..good to know.

May 10, 2018 04:33 AM #20
Jonathan Bowen
Hub Edge Realty - Stoughton, MA
Advice. Education. Guidance.

I just got one last year! My web guy didn't think it was necessary at the time but I knew things would be changing rapidly... Yay!


May 10, 2018 04:48 AM #21
L. Scott Ferguson
Ask4Ferguson - Your House-SOLD Name in Real Estate - West Palm Beach, FL
Sunny Florida Real Estate Professional

Tammy!  Great info! Very valuable! Thanks for sharing!

May 10, 2018 05:22 AM #22
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

My site is through Homes.com and I checked with them a year ago and they were not even thinking in that direction. Thanks to your timely post,I checked in again today to see if any progress had been made .

May 10, 2018 05:23 AM #23
Eric Sztanyo
Keller Williams Advisors Realty - Cincinnati, OH
Cincinnati & NKY Realtor® | TeamSztanyo.com

Good heads up and reminder. There are certain hosting platforms (probably most of them now) that will make the SSL Cert easy to install. I use Dreamhost, and they offer a free SSL Cert for my hosted domains. 

May 10, 2018 05:43 AM #24
Corinne Guest, Managing Broker
Barrington Realty Company - Barrington, IL
Barrington, a Luxury, Country Suburban Lifestyle.

I did mine when I dumped IDX Broker and started using Showcase. Even though IDX Broker had it, it still did not work well and for that matter their IDX is old hat now. Since then my rankings are slowly climbing! Love my little padlock.

May 10, 2018 06:08 AM #25
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

thanks for the post, SSL has been the trend all year.

May 10, 2018 06:22 AM #26
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

This is an interesting post as I was just reading about the EU's Data Protection Directive-GDPR, that applies to ALL EU citizens. Since we do business with many of these citizens, we will fall under the guidelines and face very hefty penalties for our failing to protect their data.

I think all agents need to make sure their websites are set up to adequately protect data.

Thanks for the post.

May 10, 2018 06:27 AM #27
John McCormack
Albuquerque Homes Realty * www.AlbuquerqueHomes.com - Albuquerque, NM
AlbuquerqueHomes.com, Albuquerque Homes Realty

Been there done that and it was super easy considering Tim and Tammy Emineth did it for me.  Thanks guys!  

May 10, 2018 07:48 AM #28
James Grant
Asheville, NC

Hello, Tammy, Yes Indeed! if you don't have SSL cert your site might be encountered a lot of problems. Thanks for sharing!

May 10, 2018 08:29 AM #29
Frank Lay and Lori Hula-Lay

Thanks so much Tammy, just got my website updated NOW...they said by July 2018 this will be almost mandatory if you want to be found on Google... If you are with godaddy?  I used a great coupon joinhoney.com/ref/uye1l9

   and saved  twenty dollars on the purchase of $74.00 per year...will probably work with other servers too...thanks again..!!

May 10, 2018 09:09 AM #30
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Thanks Tammy. I will have to inquire what my REMAX site is doing with this.

May 10, 2018 01:16 PM #31
Wanda Kubat-Nerdin - Wanda Can!
PK Real Estate Utah South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Thanks for the information and congrats on the feature Tammy! I will look into it and may use the coupon that Frank and Lori offered.

May 11, 2018 06:38 PM #32
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

Well, I had to Google for more information because my first question is how do you know if you have it already?

Answer: Google says you will have a green lock in your URL bar.

Answer: Your URL will contain https.

I also found a free Wordpress plugin for Cloudfare:

But they offer 3 choices, and you probably pay to upgrade to level 2 or level 3. They made it look so confusing, I'm just asking my website company to do it for me, LOL.

May 12, 2018 08:05 AM #33
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

Buy cheap SSL's is something that I am about to do and its only $6.99/year if you buy aan SSL for 2 years. What it does for you is to encrypt everything and if I understand it correctly, you also get ranked higher.

May 12, 2018 08:15 AM #34
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