Leads Have Legs And Made For Walking | Dare I Say Must Be Closed!!!

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
https://staging.activerain.com/droplet/5c8m

 

We always need to keep one important factor in mind in the real estate business and that is the competition.  In our industry, “leads have legs.”  Not only are "we" looking for new leads, but hundreds of other agents in our area are looking for those same leads.  No one has "cornered the market" when it comes to lead generation.  There are many players, and everyone has his/her own favorite approach to prospecting for leads.

We each do it differently, and there are many factors that come into play.  Money is one very important component in prospecting for new leads.  Direct mail marketing is a numbers game, and the greater the number of postcards to an area, the greater the return.  It takes money each and every month to utilize this method.

Internet marketing is the least expensive.  It requires consistent use, just as direct mail marketing, but without the expense.   This method is how we market to the masses rather than “niche marketing” with direct mail. 

Open house events are powerful, and face to face can't be replaced by any other method.  There is nothing more effective than personal contact, and that's what open house events provide.

These are the methods the team members use to prospect for new leads.  There are many more available to use, and we all need to prospect diligently to stay alive.  Pick your poison, but   remember that “leads have legs," and we are not "the only game in town."

Posted by

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

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Rainmaker
3,954,205
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for sharing these great tips. Have a good week.

May 07, 2018 03:24 AM #12
Rainmaker
1,692,624
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

"Pick your poison, but   remember that “leads have legs," and we are not "the only game in town."

Great slogan Barbara Todaro and wonderful pearls of wisdom! I love this post. It's a real butt kicker to get motivated. The competition is fierce! TX now has 10,000 more new licensed agents since January 1, 2018 and the numbers keep rising!!!

THIS MUST BE FEATURED. I HOPE SOMEONE BEHIND THE SCENES AGREES!!!

May 07, 2018 04:05 AM #13
Rainmaker
4,213,792
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Patricia Feager we're in a tough, competitve business surrounded by hungry agents.... some are starving..... when I read about lead generation and others filtering through leads and bouncing those leads around, I wonder why they even bother.... one person speaks to a lead and closes the lead for a face to face meeting.... can't close over the phone!! the face to face, if a no show, will show its true colors....the real deal shows up.

May 07, 2018 04:10 AM #14
Rainmaker
1,692,624
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Barbara Todaro - WOW! My head is spnning. We have our challenges here too and it's only going to get worse. 

One thing that is certain, this is SERIOUS business. When the going gets tough, the tough (experienced best Agents) have to get going - it's for the benefit of the consumer too!

May 07, 2018 04:16 AM #15
Rainmaker
1,711,097
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Barbara, so true and our market is more competitive than I have seen in my real estate life.

May 07, 2018 05:07 AM #16
Rainmaker
2,346,851
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Love that expression, Barbara, that "leads have legs." And it's true that none of us are the only game in town... but I have seen that newly minted agents also have legs... most of them leading them out of the business within a year because they've discovered it's not as easy as it seems.

May 07, 2018 05:09 AM #17
Rainmaker
2,346,851
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Carol Williams ~ good morning, Carol... my suggestion for Second Chance Saturday post! Happy Monday!

May 07, 2018 05:09 AM #18
Rainmaker
1,924,327
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I love the picture, is it one that you took?  I like all of the footprints for leads and when I think of leads, I think of the scene from Glengary Glen Ross, haha.

May 07, 2018 06:07 AM #19
Rainmaker
2,964,467
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Barbara. I too love your title. You are a marketing whiz period.

May 07, 2018 06:18 AM #20
Rainmaker
440,585
Dianne Goode
Raleigh Cary Realty - Raleigh, NC
Realtor/Broker

A good reminder to "Just do it."  Consistency is the key.

May 07, 2018 06:37 AM #21
Rainmaker
1,497,420
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Barbara - yes, very well said.  You need to be on the lead as soon as it pops up.

 

May 07, 2018 06:47 AM #22
Rainmaker
3,481,654
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, it is amazing how many potential buyers hit my web site, but never respond to emails or phone calls.    Luckily some do! 

May 07, 2018 07:28 AM #23
Rainmaker
2,551,321
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara,  I learn over the years that You need to Just do it and learn from what you are doing.  Yes some planting gives a  fast return but we are all in this for the long run.  Thanks for your great examples over the years.

 

May 07, 2018 08:21 AM #24
Rainmaker
4,213,792
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks so much everyone for your nice comments....they're always appreciated....

May 07, 2018 08:28 AM #25
Ambassador
2,921,693
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Leads will find an agent, so follow up is key when we turn one up with our prospecting.

May 07, 2018 08:49 AM #26
Rainmaker
4,213,792
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

a lead will always find and usually stay with the first agent who sounds knowledgeable and pays attention to them.... Chris Ann Cleland 

May 07, 2018 08:59 AM #27
Ambassador
1,552,187
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Such good advice again. Leads have legs is a great title and phrase too. A quick response coupled with the knowledge and keen attention to their needs is the way to keep em. The way to find them, you just explained. :) 

May 12, 2018 06:38 AM #28
Ambassador
1,670,209
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Barbara Todaro  great post as always - how did I miss this .So glad Carol Williams  featured this in SCS

 

May 12, 2018 02:53 PM #29
Rainmaker
4,213,792
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Thanks, Debb and Hannah....

May 12, 2018 03:27 PM #30
Ambassador
3,550,975
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Barbara:

We certainly want the right legs to walk toward us, and others can walk the other direction.

Jeff

May 13, 2018 05:11 PM #31
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