YouTube Thursday - Why do How-To Videos?

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

Lifestyle Listing Videos - It’s a wrap!  We hope you will consider incorporating lifestyle videos into your listing presentations. It’s a great tool to help buyers better connect with properties. Last week, we showed you the rough draft without all the final pieces. Unfortunately, our professional photographer is having tech issues and we don’t have the final drone video as of of late today. We’ll share it once we get it finished. 

This week, YouTube Thursdays changes the focus to “How-to Videos.” As with all video marketing, it’s important to first consider your target demographic(s). Is it a topic that matches your niche, and is it something a viewer will find valuable? In other words, worth watching. 

 

According to research, home and gardening topics, beauty tips, and cooking shows are popular search topics. Further, Google searches for how-to videos increase by 70% year over year! Tap into the right topic and you can see how this could be a great ROI for your business.  

 

To help get your creativity stirring, here are a few examples. 

 

This is a video on how to keep birds from nesting in your spring wreaths and hanging plants. We think Debbie Reynolds does a great job.

 

 

Cooking videos are always big, we really like this idea from Jeff Dowler, CRS . We would love to see him throwing that dough around though - maybe next time Jeff. 

 

 

Here’s an idea we can all incorporate - How to help your pet adjust to your new home with Amanda S. Davidson.  

 

 

 

While real estate how-to videos are a good idea, we suggest sharing some how-to videos showcasing your natural strengths or know-how. Not only will it expand your viewership, it will help your viewers learn more about you - not just the real estate you. 

 

Many of the clients in our niche(s), view homes and multi-generational estates on acreage, value organic eating and plant vegetable gardens. Therefore, we’re going to shoot a how-to video called, “ How to Build a Tomato Machine - More Tomatoes, Earlier.”  We’ll share the process with you next week. 

 

Do you have some how-to video ideas?  We’d love to hear them. 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

314 NE Cedar Street
Camas, WA  98607

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 07/26/2018 01:00 AM
Topic:
Real Estate Technology & Tools
Groups:
The Art Of Marketing You
Addicted to Active Rain
Bananatude
EXPRESS WITH VIDEOS AT ACTIVERAIN
YouTube Thursdays
Tags:
youtube marketing
youtube thursdays
howto videos

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Rainmaker
1,692,624
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Debb Janes EcoBroker and Bernie Stea JD - I really like all the videos. It is fun to watch and hear, especially Italian music in the background. Amanda S. Davidson video was so great. Pets need to be taken into consideration when there's a move and she told the story well.

I can see how videos like these captures a wider audience. I'm beginning to realize, antiquated print is out of style. To echo Nina Hollander "I need to think about this..."

May 04, 2018 08:53 AM #15
Rainmaker
849,103
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Debb Janes EcoBroker and Bernie Stea JD - This is another wonderful idea to incorporate into our marketing. I watched all three.  I am going to the actual videos and leave a comment and thumbs up!  When I want to learn something, I go to an instructional video to get some hints. 

Prior to living full time in Sedona, I came here to find a bird's nest in my wreath on a door with glass. Every time we walked anywhere near that nest the mom would fly out. Needless to say, coming home was always a "delight" wondering if we were going to get a fly-over! LOL!

May 04, 2018 09:41 AM #16
Rainmaker
1,924,327
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I can see how these types of videos are popular, as I love that I can search youtube and find out how to do just about anything.

May 04, 2018 11:06 AM #17
Ambassador
2,702,380
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I do not love getting in front of the camera.  I know I need to, but I'm going to need some of those anxiety medications Amanda suggested for the pets.

May 04, 2018 01:01 PM #18
Ambassador
3,550,975
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Debb and Bernie

There are so many ideas for doing How To vids - real estate and just for fun.

Thanks for including mine - I had totally forgotten about doing this. It's not very good but it was fun to do...the video AND the pasta-making.

Have a great weekend!

Jeff

May 04, 2018 04:30 PM #19
Rainmaker
3,386,030
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Debb Janes EcoBroker and Bernie Stea JD ,

You two are so awesome at videos and we all appreciate you pushing us in the direction of making videos. Great ideas and love the examples you show! Can't wait to see your drone video!!

May 05, 2018 04:22 AM #20
Rainmaker
335,511
Mike & Cindy Jones
Florida Homes Realty & Mortgage - Jacksonville, FL
Real Estate - (904) 874-0422 - Jacksonville, Fl

Great stuff. Thanks for posting

May 05, 2018 04:27 AM #21
Rainmaker
218,249
Rick Frissell
HomeXpress Realty - Lithia, FL
aka "The Red Baron of Real Estate"

Great video.  Curious to know if you do the editing or send out.  Done nicely.  I do my own editing and it is a time cruncher.  If I did not enjoy it, I would not use it.  I use iMovie, thinking of buying Final Cut.  Your thoughts?  Thanks.

May 05, 2018 04:45 AM #22
Rainmaker
2,551,321
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Debb and Bernie,  I learn so much from you all the time.  I need to start doing actural video  next.

May 05, 2018 09:16 AM #23
Rainmaker
784,300
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

I watched every single one of these videos. I have done some in the past. But I really need to get back into doing them again. Thank you very much for sharing these. Great post.

May 05, 2018 09:43 AM #24
Rainmaker
2,855,323
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hello Debb and Bernie - another bookmark- worthy post.

May 06, 2018 08:13 AM #25
Rainmaker
609,215
Laura Filip
RE/MAX UTOPIA , Serving all of Texoma - Whitesboro, TX
What can we do for you today?

Thank you for sharing the great ideas on video tips. Have a blessed day. 

May 06, 2018 12:45 PM #26
Rainmaker
1,396,555
Yolanda Cordova-Gilbert
Sitterle Homes - Richmond, TX
Sitterle Homes

Debb and Bernie,

 I need to get on to this, I do like the idea on how to videos. I hope you guys are having a great Sunday!

May 06, 2018 01:42 PM #27
Rainmaker
11,185
James Grant
Asheville, NC

Good Morning, Debb and Bernie, I like the idea of how to do your own video and I really loved the Home-made Lemon and Basil Pasta a mouth-watering dishes. Thanks for sharing!

May 07, 2018 06:34 AM #28
Rainmaker
653,157
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

This is part of what I try to do with interviews like the bee videos, if you don't have the knowledge find someone who does and interview them.

May 07, 2018 08:47 AM #29
Rainmaker
397,192
Bill Dean
Haggerty Team St. Louis, Mo. - Fenton, MO
William Dean - Broker, Salesperson

I haven't done you tube video yet but I know how useful it can be, I use it myself for working on my cars and it has saved me hundreds of $$$$.  Great post and well desrved feature!!

 

May 07, 2018 09:56 AM #30
Rainmaker
335,436
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

YouTube is the place to go to find out How To.....

It makes great sense to include them in our real estate marketing.

Thanks for your continued sharing.

May 08, 2018 03:50 AM #31
Rainmaker
1,497,420
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Debb and Bernie - how nice to highlight those videos from others.  I remember Debbie Reynold's video and enjoyed seeing the others as well.

May 08, 2018 06:22 AM #32
Rainmaker
65,969
Alesha A. Wilson, M.Ed., MRP
525 Realty Group - Edmond, OK
Buy and Sell with Confidence

Congratulations on the Feature Debb and Bernie!  Thank you for sharing the wonderful examples of "how-to" videos.  The selectees did a great job!

May 08, 2018 08:00 AM #33
Rainmaker
274,397
Michael Mahoney
eXp Realty - Boston, MA
Boston Realtor with eXp Realty

Thanks for the reminder that I need to do video

May 09, 2018 03:27 AM #34
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REALTORS® in Clark County, WA
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