Out of all the social platforms that agents can use to expand the reach of their business, LinkedIn is the one that does not get much mention. Why is this? Maybe it is because of their weird quirks and idiocsyncracies that make the platform not an ideal user experience? Perhaps...but there is much value to LinkedIn when you know what you are doing. We compiled 3 big reasons why you should consider it.
The Connections are Magnified
The assumption is that most people on LinkedIn are there when they are looking for employment. For them to find new jobs, they need to connect with people within their industry. This makes content creation easy, because those people are connected by a unifying topic which is their profession.
You Can Influence the Influencers
Now let's say that it is true that most people really are on LinkedIn only when they are looking for work...then what makes up the rest of their user base? The Influencers! These are the people that are regularly using the platform, posting relevant content, and engaging with the people that come and go. By building relationships with influencers you can tap into their network and become an influencer yourself.
Not Much Competition
Just like Craigslist in 2018 or Instagram in 2014, smaller networks favor individual agents and small teams because the competition is sparse. On Instagram now, and Facebook, users are inundated with so much content that your posts can be lost in the chaos. On LinkedIn, the rise to becoming an influencer is a short climb.
...so what about you? Do you use LinkedIn? Why or why not?
If you enjoyed this article, consider checking out our blog including this one about using LinkedIn as your real esate web development strategy.