YouTube Thursdays - Listing Lifestyle Videos
First and foremost, we are selling a lifestyle when we market our listings. We are tapping into some pretty deep-seated emotional connections and values about "home." Video makes it easier. As with all marketing, we need to identify the target demographics and explore their habits and preferences. Who are they and what's important to them?
This week, we have the first pieces in place for our most recent listing - the neighborhood and community amenities that appeal to the likely buyer. Fortunately, we're quite familiar with the demographics in the Felida area, and we're going to highlight the livibility and convenience of the location, coupled with the recreation and natural beauty.
We followed our storyboard to get the necessary video and still photos we want to use in our video. This is the rough version - without the professional photos of the home, and the exterior drone footage being shot today. In fact, we have left the natural sound, it was windy - and there is no voice-over yet, or music bed. Here's what it looks like in edit mode in Final Cut Pro X.
Here is Part 1 of our Lifestyle video. We want viewers to get a feel for what it's like to live in The Reserve at Ashley Ridge in Felida. Be sure to watch carefully for the Great Blue Heron at :48 seconds. Talk about great timing! Next week, we'll have the finished product. Be sure to share a link to your own lifestyle listing video - or your YouTube Channel for mutual subscribing.
We also added some of our Closed Captions ( For SEO) - don't forget this important step when you upload your videos to YouTube. It's one of the best ways those search bots can index the video. Here's what it looks like... ( we also add a a transcript to the description too.)