With millennials making up 66% of first time homebuyers, it is without a doubt that the Internet and social media will play a role in their purchase. House hunters are starting to look up specific hashtags whether it is for interior design ideas or the type of homes they want.
Youtube is also booming with 86 percent of home shoppers mentioning that they search videos on specific communities that they are interested in. Video content has definitely been more prominent with better quality content coming out everyday.
Facebook can be used for ad targeting and provide analytics. An example of this is to broadcast home listings to newlyweds in a specific area only. Also owned by Facebook, Instagram has proven to be popular among agents and homebuyers. With 800 million monthly users, maxing out hashtags to display a home can build agents a following and ultimately earn them business.
Click here to read full article.