Lifestyle Listing Videos - The Art of Telling a Story

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors


This week, we direct our focus to listing videos. 

First of all, we like to use interactive 3D tours, aerial videos, and slide-shows as visual marketing pieces for listings, with the addition of a lifestyle video to highlight the “feel of the property.”  The effort is to attract the right buyer through emotional connections. As real estate agents, we're actually selling a lifestyle - with a house attached to it.

  

While we have nothing against those slick sexy videos used in LA, New York, and other metropolitan areas, we think the style of your listing videos should match the personality of the property, the vibe of the marketplace, and your brand. After all, the purpose of agent-produced videos is to help you build connections  with potential clients. 

 

A lifestyle listing video, like most good videos, should tell a story - through a collection of video, still images, captions, a voice-over, or a combo voice-over and on-camera dialog.  The goal is to help the viewer imagine how it would actually feel to live in the property, but to leave them wanting more. Since so few agents do this well, if at all, you can start winning listing presentations with this added benefit for sellers. 

 

Here are a few videos to show you what we mean by featuring the lifestyle of the property and telling a story.  Plus, since authenticity is huge in our book, I (Debb) chose examples of agents who stay true to themselves, their brand, and their marketplace.  Yet, their styles are all very different. 


The first one from Charlie Dresen - 
Steamboats My Home.  You know I'm a big fan of Charlie's work. This Top 10 Reasons is such clever way to feature the lifestyle of a property. This video hits a home-run on all marks and leaves me wanting more.

 

 

And no surprise, this is from one of my other favorite videographers in the Rain, Andrew Mooers | 207.532.6573 -  he is the Maine man. My favorite videos are when he incorporates the use of natural sound. This one brings a smile when I hear the water lapping against the shoreline. 

 

Mike & Cindy Jones are  also Active Rain members and I have recently subscribed to their YouTube Channel. They sell homes in Jacksonville, Florida and do a great job of selling their Florida lifestyles. I can almost feel the sunshine in Mike's introduction. 

 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

314 NE Cedar Street
Camas, WA  98607

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 06/28/2018 01:00 AM
Topic:
Real Estate Sales and Marketing
Groups:
Active Rain Newbies
The Art Of Marketing You
"Branding" in the Rain
VBloggers
YouTube Thursdays
Tags:
videos
youtubethursdays
marketinglistings
lifestylevideos

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Rainmaker
2,964,467
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Debb and Bernie. This is wonderful! I agree a lot of thought is required to match the video with the style of the home. Very thoughtful and well done.

Apr 20, 2018 06:31 AM #17
Rainmaker
3,481,654
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, great videos, and I need to work on true videos versus the slideshows this summer.

Apr 20, 2018 07:20 AM #18
Ambassador
2,253,870
1 ~Judi & Don Barrett & Chassy Eastep - Integrity
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

I absolutely love this post.  I do not have the time tonight to dwell on the videos but I will be back .  Bookmarked.

Apr 20, 2018 05:11 PM #19
Rainmaker
335,511
Mike & Cindy Jones
Florida Homes Realty & Mortgage - Jacksonville, FL
Real Estate - (904) 874-0422 - Jacksonville, Fl

Thanks so much for featuring us in your post. We are honored and grateful.

Apr 21, 2018 02:22 AM #20
Rainmaker
1,497,420
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Debb and Bernie - I love every one of these examples.  The story is told and the viewer is in it.

Apr 21, 2018 03:48 AM #21
Rainmaker
1,158,482
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

These are good examples of how to do a lifestyle listing video. Food for thought!

Apr 21, 2018 04:12 AM #22
Rainmaker
2,258,101
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Personal and effective this helps to prime the sale

Apr 21, 2018 06:01 AM #23
Ambassador
1,552,187
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks Grant, I thought so too. 

Hi Kat - Always looking for inspiration. 

Yes Richie. Give me personal any day over the slick produced videos...they all look alike. D 

Apr 21, 2018 07:59 AM #24
Rainmaker
703,278
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

All the videos are terrific but I'm especially intrigued by Charlie Dresen's fluency and comfort level. Some people just belong in front of the camera.

Apr 21, 2018 06:55 PM #25
Rainmaker
227,712
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

I love your videos!  I need to step up my game!  Great features article.

Apr 21, 2018 09:20 PM #26
Rainer
143,512
Chad Felter
Virginia Beach, VA
Providing service through out Hampton Roads

Great article and I like the video examples. A video presentation is a must to go with a listing as social media progresses. Anything that set a property apart, makes it unique and desirable should be included.

Apr 22, 2018 07:34 AM #27
Ambassador
1,552,187
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi Shirley, thanks for dropping by...we are always stepping up our game in many arenas it seems. :) 

Apr 22, 2018 08:27 AM #28
Ambassador
1,552,187
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Chad Felter Very nice to meet you - thanks for the visit and comment. You are right - anything to make a listing stand out is very important. D 

Apr 22, 2018 08:28 AM #29
Ambassador
2,672,434
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I so enjoy your promotion of not only your videos but our fellow realtors across the country. And Bravo Debb Janes EcoBroker and Bernie Stea JD 

Apr 22, 2018 10:59 PM #30
Rainmaker
115,210
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

Such lovely examples of lifestyle videos, I could almost picture myself in any one of them, lol.

Apr 23, 2018 01:01 AM #31
Rainmaker
2,551,321
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Great information for videos, I learn so much here in the Rain and lots from you all the time.

 

Apr 23, 2018 01:43 PM #32
Anonymous
Holly Brink

What are some good programs to use to edit the video so we can use video and voiceovers and some still photos?

Apr 23, 2018 06:27 PM #33
Rainmaker
234,195
Jason Kardos
Mt Helix Lifestyles - La Mesa, CA
MtHelixLifestyles.com Real Estate Broker

I have been working on my YouTube videos as well. It looks like you had someone film you? DO you every do selfie type videos on Facebook Live and hold your phone out and shoot? Zillow also lets you put videos on your listings, but you have to film quickly under 2 minutes on your cell phone and cannot upload videos.

 

Apr 23, 2018 06:29 PM #34
Rainmaker
140,733
Fred Sweezer Sr.
Hud Certified 203K Consultant - Long Beach, CA
Certified Home Inspector

Where is the popcorn? got all the answers in the videos! thanks for sharing!

Apr 24, 2018 03:23 AM #35
Rainmaker
335,436
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

I like your approach, not selling a house but selling a lifestyle.

Millennials favor lifestyle over the house.

Best wishes.

Apr 24, 2018 03:37 AM #36
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Debb Janes EcoBroker and Bernie Stea JD

REALTORS® in Clark County, WA
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