Listing Is All About Guiding The Homeowner | It's All About Them !!

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
https://staging.activerain.com/droplet/5bRc

My mission today was to start redesigning my postcards to homeowners in search of new inventory. We need to restock the listing shelves.  Everyone knows that a market analysis is free, so it’s time to change that message.

The message they must clearly understand is what we do is “for them.” It’s all about their needs. We work for them and will deliver them from point A to point B with a smoothly run transaction.

With inventory so slim, all homeowners are very concerned they will not have a roof over their heads. They are not worried about selling. They panic about not finding the right home, and they do not want to make two moves.

 

Our first step is to meet with the homeowner and discuss all of the options; provide a market analysis; and based on that estimate of equity in the home, have them pre-approved for the right price range.

Without an invitation to meet, our pending sales will not be replaced by new listings. One step at a time, and the first step is to understand their situation and financial ability to make that next move.

These are the three postcards I created today. The backs of the postcards will have logos, slogan, photo of tammy and the address and telephone number.

Our business is constantly changing, and our marketing must follow suit.

Posted by

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

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                               All Rights Reserved

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Rainmaker
4,213,792
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Nina Hollander it's the approach that's expected today....it's all about the homeowner....

Apr 18, 2018 03:15 PM #4
Ambassador
3,267,365
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BarbaraT- another great example of marketing like you mean it. I'll bet you hit home with many sellers who are concerned about selling and having no home to go to. They hear about slim inventory and worry that they will sell and have nowhere to go. 

Apr 18, 2018 04:52 PM #5
Rainmaker
3,386,030
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Barbara Todaro ,

Oh brilliant one..these are dynamite..a fresh approach to entice a listing appointment! I'll bet these marketing pieces bring you calls and appointments. Love it!

Apr 18, 2018 05:25 PM #6
Ambassador
2,673,558
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Barbara Todaro Great job. I love the "fill the gap" one. Brilliant!

Much continued success!

Apr 18, 2018 06:56 PM #7
Rainmaker
2,670,749
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Barbara, I always smile when I see new agents counting their chickens aka commissions instead of focusing on the client and their needs...Endre

Apr 18, 2018 10:53 PM #8
Rainmaker
2,407,270
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

Well done, well done. You still amaze me on how you come up with all the different postcards.  

Apr 19, 2018 01:37 AM #9
Rainmaker
2,346,851
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Barbara... I have always approached this from it being all about the homeowner/seller. When I trained new agents I always told them that the prospective seller did not care about us or our company until they knew what was in it for them. Once we answered those questions, then they cared about finding out more about us.

Apr 19, 2018 04:11 AM #10
Rainmaker
1,711,097
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Barbara Todaro this is so important in our area too with slim inventory in many price ranges...it is time to deliver a 'shake up' the message line & then deliver.

Apr 19, 2018 04:20 AM #11
Rainmaker
2,732,995
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

The hunt is on and keeping a high profile as listing agents is crucial to success during periods of thinventory...and ALL the time...she said to the choir.

Apr 19, 2018 05:11 AM #12
Rainmaker
2,855,323
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hello Barbara - well-done. Again. It's all about them. Focus. You know the rhythm. 

Apr 19, 2018 05:23 AM #13
Rainmaker
2,964,467
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Barbara. So very very creative and focused where it matters.

Apr 19, 2018 05:28 AM #14
Rainmaker
3,481,654
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, you definitely have a creative side, not sure if I could come up with these.   I am sure they will do the job!  

Apr 19, 2018 06:06 AM #15
Rainmaker
4,552,751
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much, Barbara, for sharing some of your very successful marketing practices.

Apr 19, 2018 06:53 AM #16
Ambassador
1,552,187
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi Barbara - always staying in front of the business - it is the only way to ensure a steady flow of business. Nice creative post cards. D 

Apr 19, 2018 07:27 AM #17
Rainmaker
4,213,792
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks so much, everyone, for your nice comments....

Apr 19, 2018 06:03 PM #18
Rainmaker
784,300
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Creative with your marketing. It's been a while since I have many of your good blogs. Thanks for sharing. Great post.

May 18, 2018 08:08 AM #19
Rainmaker
4,213,792
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

nice to see you again, Lanre-"THE REAL ESTATE FARMER" Folayan you might want to use one of those cards with your farming...

May 18, 2018 10:11 AM #20
Rainmaker
784,300
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

I definitely want to do that. Now I need to find a printing shop. Thank you very much Barbara. We all love your blogs and appreciate you much. 

May 18, 2018 12:20 PM #21
Rainmaker
335,123
Marney Kirk
Cummings & Co. Realtors - Towson, MD
Towson, Maryland Real Estate

These are great marketing pieces, Barbara Todaro - it defines the concerns and helps to emphasize what you will do to minimize those worries!

May 18, 2018 01:08 PM #22
Rainmaker
4,213,792
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good luck with it Lanre-"THE REAL ESTATE FARMER" Folayan 

thanks Marney Kirk  it's all about the seller, first and foremost....

May 18, 2018 02:20 PM #23
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