YouTube Thursday - Timing is Everything
As you build your community video library, try to keep in mind the length of the video, ideally under 2 minutes, and the importance of early viewer engagement. You need to hook viewers quickly.
Recently, in the Q&A section of Active Rain, a member asked how long should an introduction to a video last. And what should be included - branding, a short speech, background music, or imaging? ( Thanks Fred Griffin for the fodder and pondering.)
In reviewing our video library, with a critical eye, we have decided to make some changes. We are always learning and modifying. Therefore, we will no longer open any of our videos with our branding slide. We both prefer our videos that open with attractive scenes or action, followed by short on-camera introduction about where we are - or the focus of the video topic. We will have our names and titles on a text slide. The Nature as Neighbors branding slide will only appear at the END of the video, with a call to action.
Also, we are not big fans of an opening sounder with branding and agent contact information - instead we choose our background music carefully to match the cadence and mood of the video. Creating an entertaining and seamless experience is our goal.
Once again, rainy skies and a busy schedule have prevented us from getting outside to shoot video this past week, we’re hoping to have a new community video for you next week to showcase the style we're talking about.
This week, here’s a great example featuring an agent from Santa Barbara. We think his on camera introduction is the perfect length. Plus, because your aim should be in building a relationship with the viewers, we like his quick appearance midway through the video and again at the end. While this one is professionally produced, you can certainly emulate the style. The only thing we don’t like about this one, the length. It's a bit long for our tastes at 2:40. Even then, because we have a soft spot for Santa Barbara, the beautiful scenes kept us watching.