YouTube Thursdays - Timing is Everything!

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursday - Timing is Everything 

 

 

 

As you build your community video library, try to keep in mind the length of the video, ideally under 2 minutes, and the importance of early viewer engagement. You need to hook viewers quickly. 

 

Recently, in the Q&A section of Active Rain, a member asked how long should an introduction to a video last. And what should be included - branding, a short speech, background music, or imaging? ( Thanks Fred Griffin for the fodder and pondering.) 

 

In reviewing our video library, with a critical eye, we have decided to make some changes.  We are always learning and modifying. Therefore,  we will no longer open any of our videos with our branding slide.  We both prefer our videos that open with attractive scenes  or action, followed by short on-camera introduction about where we are - or the focus of the video topic.  We will have our names and titles on a text slide.  The Nature as Neighbors branding slide will only appear at the END of the video, with a call to action. 

 

Also, we are not big fans of an opening sounder with branding and agent contact information - instead we choose our background music carefully to match the cadence and mood of the video. Creating an entertaining and seamless experience is our goal. 

 

Once again, rainy skies and a busy schedule have prevented us from getting outside to shoot video this past week, we’re hoping to have a new community video for you next week to showcase the style we're talking about. 

 

This week, here’s a great example featuring an agent from Santa Barbara.  We think his on camera introduction is the perfect length. Plus, because your aim should be in building a relationship with the viewers, we like his quick appearance midway through the video and again at the end. While this one is professionally produced, you can certainly emulate the style. The only thing we don’t like about this one, the length. It's a bit long for our tastes at 2:40. Even then, because we have a soft spot for Santa Barbara, the beautiful scenes kept us watching. 

 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

314 NE Cedar Street
Camas, WA  98607

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 06/14/2018 01:00 AM
Topic:
Real Estate Technology & Tools
Groups:
The Art Of Marketing You
Real Estate Video Marketing
Bananatude
ActiveRainVideoBlogger
YouTube Thursdays

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Rainmaker
2,855,323
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hello Debb and Bernie - another bookmark-worthy post of yours.  Good job.

Apr 06, 2018 08:15 AM #22
Rainmaker
314,815
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Thanks for making this a weekly educational project from which all of us can benefit, Debb Janes EcoBroker and Bernie Stea JD 

Apr 06, 2018 08:42 AM #23
Rainmaker
1,978,837
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

He really likes including shots of sun glare, LOL. Good video, though, and a nice overview. I also think you're right about length, right at 2:00 I hit pause. I wonder if those people in the video care that they are in somebody's video shared everywhere online? How do you handle that sort of thing? I had a neighbor become unglued because an aerial shot included part of her yard, and that was just a photo with no people in it.

Apr 06, 2018 11:00 AM #24
Rainmaker
335,436
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Time is important but seems to vary. I see the value of 45-60 seconds in length.

Edited and purposeful can present a great message.

I appreciate your keeping us informed.

Apr 06, 2018 12:17 PM #25
Rainmaker
4,197,490
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Debb and Bernie.  I totally agree with not having a personal intro at the beginning of a video.  

Apr 07, 2018 04:40 AM #26
Rainmaker
3,386,030
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Debb Janes EcoBroker and Bernie Stea JD ,

I love how you are always making changes to better get your message out there. Loved the video although it needs to be shorter..the scenery is awesome..very enticing! 

Apr 07, 2018 05:12 AM #27
Ambassador
2,479,638
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Love the video and that you are always working on improving your work, Debb & Bernie! I think we all need to step back and look at our marketing with a critical eye often - although, I think we're our own biggest critics naturally!

Have a fantastic weekend!

Apr 07, 2018 08:45 AM #28
Rainmaker
1,126,317
Jane Peters
Home Jane Realty - Los Angeles, CA
Connecting you to the L.A. real estate market

You really know your stuff and I admire how you keep building on your knowledge and continually working it. It is not easy to keep constant marketing up. Good for you.

Apr 07, 2018 02:43 PM #29
Rainmaker
2,328,954
Rebecca Gaujot, Realtor®
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Debb, I agree I like the videos to start out with the property not the agents. I will be making sure my info is at the end of the video. Enjoyed watching the video of Santa Barbara.

Apr 07, 2018 03:07 PM #30
Rainmaker
442,264
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...Finding Your Place In The sun!

Debb and Bernie: I now see why you have been so happy where you are--loved your video of Clark County and I am amazed that you were able to convery exactly what I needed to see to get to know the area! I bet you  folks keep everyone there informed and those who want to be there inspired to check it out! Gpost on videos---makes me want to increase my video exposure! Thanks a lot....

Apr 07, 2018 05:47 PM #31
Ambassador
3,627,665
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I love your videos and you make them interesting and informative. Conveying the message in a short amount of time will keep people coming back again and again.

Apr 07, 2018 07:09 PM #32
Rainmaker
2,551,321
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Debb and Bernie,  I keep learning more and more from you about videos and thank you.

Apr 08, 2018 08:27 AM #33
Rainmaker
3,954,205
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I have not posted any videos.thank our for the inspiration 

Apr 09, 2018 04:07 AM #34
Rainmaker
1,861,624
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Whatever you do be predictable and so your UX is consistent. Intro that hints at the highlights, logo, get into the tour of the community , property listing, whatever is the video mission today. The contact info is down below, rides again on the caboose tail end before on to the next video. They'll stick around if they like what they see. To say all videos should be this much or less absolute does not work. Study your analytics, the logs show engagement on the longer ones and should because the listing is not a small condo but a farm spread, a mom and pop business, etc that needs more and is appreciated on the other end. Like blogging, feed that channel and your playlists daily.

Apr 09, 2018 04:11 AM #35
Ambassador
1,552,187
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Andrew Mooers | 207.532.6573 It's hard to argue with your success. You definitely have mastered the art of the long video - and get the views. However, data and experience shows many folks stop watching at the 2 minute mark.  I do think certain videos can and should be longer - if they engage. Yours do - and especially for people searching for a farm spread - or exploring a mom and pop business.  In my opinion, you are the exception - in my experience and in viewing a lot of videos - most agents ust don't engage viewers with their videos. It takes a while to find a rhythm and a style that is entertaining or informative. Not too slick - not too sloppy. A genuine reflection of the person, the people, and the market they love.

Apr 09, 2018 08:35 AM #36
Rainmaker
1,143,590
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

I'm finally taking the plunge into video, Debb Janes EcoBroker and Bernie Stea JD ... and greatly appreciate you sharing your experience and insights regarding the topic.  Others here on AR have advocated as well regarding the marketing strength of videos ... I'm late to the party, but due to your postings (and there's) I feel better equipped and confident moving forward ... thank you!

Gene

Apr 09, 2018 11:56 AM #37
Rainmaker
653,157
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

It is all about learning and adjusting as we go along. We need to constantly improve and change our approach to look and feel modern and up to date.

Apr 09, 2018 01:03 PM #38
Rainmaker
560,168
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Excellent information on Videos,  Debb Janes EcoBroker and Bernie Stea JD .  Appreciate your taking the time to share in detail.

Apr 09, 2018 04:39 PM #39
Rainmaker
57,853
Denise Samouilidis
Mirsky Realty Group - Palm Beach Gardens, FL
Jupiter Abacoa Sales & Beach Front Luxury Homes

Great content. I need to produce more videos. The SEO boost from YouTube is worth the effort!

Apr 10, 2018 03:44 AM #40
Rainmaker
255,519
John Alesi
Century 21 Award - Mission Viejo, CA
(Orange County California Real Estate)

Thanks for sharing this video; good production. I also watched it on his YouTube channel. There are more videos there.

Apr 13, 2018 03:36 PM #41
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