How to Get Your Marketing Message Across with 3D Video Tech – Part2

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Services for Real Estate Pros with Napa Consultants

Bridging the Imagination Gap In Marketing New Construction

 

In Part 1 of this article series we noted that one of the biggest challenges that luxury real estate professional face when marketing new construction, whether it is a single-family residence or an entire master planned community is bridging the imagination gap. Most prospective buyers need to see the finished product before they are willing to hand over dollars to reserve a home or a condominium unit. 

 

You may recall that people were lined up to reserve a Tesla Model 3 way before actual production. But, the Model S and the SUV already were on the road.

 

To make it easy for buyers to imagine what it would be like to live in the Residence Club in Ocean Reef Florida we collaborated with an award winning videographer and also one of the top international 3D animation firms to create a very compelling visual experience. See the 3D video on this page: http://residenceclubor.com

 

Interactive Floor Plans

 

To help make the experience even more immersive we also created two interactive floor plan maps. The first one allows prospective buyers to see and compare the floor plans for each unit. See the interactive floor plan on this page: http://residenceclubor.com/design

 

The second interactive feature enables them to see photos of the each of the lifestyle features incorporated in the18,000 square foot Concierge Clubhouse, such as the spa, the theatre, and the bistro. See the interactive floor plan on this page: http://residenceclubor.com/concierge

 

Together, the interactive floor plan maps and the 3D video create a method for bridging the imagination gap. These elements are a necessity, if you plan on marketing a new project prior to completion of construction. 

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN UNDER 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in under 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Brian England this is not 3D that you see in the movies, this 3D to help someone visualize and buy into this complex.  This is the kind of 3 D where you can see how the furniture is laid out, and where the TV will be placed.  A

Apr 05, 2018 09:19 AM #9
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD Yes, we are and Ben was the one who figured out how to do it, so we now have this capacity for our clients.  We are so excited, and the interest in this project has been excellent, and they have presold some units already before breaking ground...A

Apr 05, 2018 09:21 AM #10
Rainmaker
4,552,751
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much for sharing your advice and suggestions.

Apr 05, 2018 09:44 AM #11
Rainmaker
1,365,807
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hello Ron and Alexandra Seigel, this is brilliant. I've seen it in NY at a complex being built across the Hudson River, I was in awe. I'm sure we'll be seeing more and more of 3D  Videos.

Apr 05, 2018 10:02 AM #12
Ambassador
3,267,365
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Ron and Alexandra- now THAT'S the way to do it!!! Unless you didn't want to live in Ocean Reef, this property would be a no-brainer!!  Everything is perfect. 

Apr 05, 2018 10:21 AM #13
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib you are so right, and many love living in Ocean Reef.  They have an impressive waiting list as it is for membership.  Thank you for commenting.  A

Apr 05, 2018 10:24 AM #14
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Beth Atalay the company that created the animation  we used for this video is expanding, and our web developer did the interactive parts.  Yes, we will be seeing more of these, I have no doubts.  The costs will keep coming down.  A

Apr 05, 2018 10:27 AM #15
Rainmaker
542,242
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

And the next wave has started already. Technology has come a long way in this business.

Apr 05, 2018 12:24 PM #16
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Beth Atalay I think we are the lucky ones.  They are part of the blessings we count on a daily basis.  And their successes have become ours, so to speak.  A

Apr 05, 2018 12:27 PM #17
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

JL Boney, III and there is no stopping it now, and we are thrilled to see it evolving.  It does take time for some to acclimate to the new advances.  A

Apr 05, 2018 12:28 PM #18
Rainmaker
140,733
Fred Sweezer Sr.
Hud Certified 203K Consultant - Long Beach, CA
Certified Home Inspector

it works great!

Apr 05, 2018 06:06 PM #19
Ambassador
1,290,070
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Beautimous! I really liked the voice used and the script. He was professional and genuine at the same time. Sooooo....is this considered "independent living" in a luxury lifestyle setting? I was trying to grasp exactly where this fits. One level home, no stairs...concierge, large dining room. ??????

Apr 05, 2018 06:48 PM #20
Rainmaker
2,670,749
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Alexandra, many fail to comprehend that the buyers from all over the Globe do not visit the property half the time hence they need a good visual... many of my international land buyers go and view my videos and then they go on Google Earth to match it up...Endre

Apr 05, 2018 09:53 PM #21
Rainmaker
2,133,436
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

In today's world that kind of marketing can be conveyed well using the internet.  Technology, coupled with marketing imagination are wonderful tools.

Apr 06, 2018 12:39 AM #22
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Gayle Rich-Boxman Fishhawk Lake Real Estate It is independent living and it is good for all ages and all needs.  One of our friends had to retrofit her home to adapt to her husbands scooter because of polio. And they are surrounded by activity and people and not isolated with an age group.  Universal design is something all homes will eventually have.  A

Apr 06, 2018 07:19 AM #23
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. it is true, which is why they take their own photos, draw their own floor plans and make their own videos (with a few exceptions) and star in them.  And then they think the solutions is to buy more expensive equipment...Their job should be to sell real estate not be a movie maker or photographer.  A

Apr 06, 2018 07:22 AM #24
Ambassador
3,550,975
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

How wonderful, and it really does help cross that imagination gap! Bet this is becoming more mainstream and affordable.

Jeff

Apr 06, 2018 08:25 AM #25
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeff Dowler yes it is quite affordable, and when you are listing a whole complex,it is important to capture buyers..  

Apr 06, 2018 08:40 AM #26
Rainmaker
335,436
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

With the 3D video you successfully bridged my imagination gap.

This is how to market Luxury.

Thanks for sharing.

Apr 06, 2018 12:12 PM #27
Ambassador
1,062,758
Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Video Marketing definitely leaves a GREAT impression on luxury home buyers. Your post is a wonderful tutorial with lots of great information for 3D videos. 

Apr 06, 2018 12:47 PM #28
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