Ask An Ambassador: Map Your Way To More Business (And It's FREE!)

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

What if I told you there was a FREE way to help grow your business?

No strings attached.  You don't need to outsource or pay referral fees or do anything really extraordinary except learn how to do something online and then put it into practice?

And the net result is you may get more calls and more business?

It's all about putting yourself on the map!

You do have an account with Google, right?  If not, go sign up for one before you go any further.  It's Google's free tools that are going to make a difference.  Since Google loves itself and its tools (YouTube, maps, etc.), making use of what Google provides for free can give you an edge over your competition who doesn't understand that nor take advantage of what's available.'ve gone to and you're signed in?  See that 3 x 3 grid of black squares in the upper right corner?  Click that to access Google apps.

First way to increase your business:  scroll down and find "My Business".

Click "add location" and from there follow the prompts (I'm not going to provide a step by step, Google has you covered).  You're going to tie your real estate business to Google maps.  Do a good job of filling out the details and providing material to your My Business location and you just might be the answer to "real estate agents near me" queries.  We've gotten 2 listings so far this year where we've been the match to that search.  If the other agents in your office don't take advantage of this Google app, YOU are now the agent being found when people look for agents in the area of your business. And it doesn't cost a dime!

Second way to help your business? Custom Google maps. 

Again, Google loves Google, so creating custom maps and using them in your posts can help you get found.  And depending on how you use them, you can REALLY clarify your posts.  If you look in our blog signature you'll see our "Service Area" map.  Google custom map embedded in the post.

Writing a post about a particular subdivision?  Take a few minutes and create a custom map outlining the community.  Embed that map in your post, some extra Google Juice thank you very much.

Writing a localism post?  How about a map of all the area farmer's markets?  Dog parks?  Your favorite restaurants?  There's no end to what you can do with this.

So how to do it?  Back to your Google account again.  Click that apps square and look for MAPS.


Okay, now we're going to go step by step on how to make a custom subdivision map that you can embed in your blog, your Wordpress site or wherever else you can drop some code. 


Click the apps grid, then MAPS.

Now click the three line section to the upper left (it doesn't normally have a Where's Waldo cap).

That brings up the following, then click YOUR PLACES.

Click MAPS on the top menu bar, then you'll see a list of maps you're created if you have them, but to make a new map go to the bottom and click CREATE MAP.

Okay, now we're getting into the nitty gritty.  Use the controls in the bottom right to zoom/pan into you get to the area you want to map.

Click "Untitled map" to bring up a pop up.  Change title, add description, etc.  Click Save.

Click "base map" and then select style of map from the drop down grid.  I tend towards the aerial view for subdivisions.

Now use the tool bar to customize.  You can add pins for specific locations.  For subdivisions I like "polymorphic" mapping (drawing custom shapes).  Click the icon of the three dots and lines, and then on the map you can click to start, draw line, click, draw, click, repeat until you're outlined the community and reconnected with the first dot.  When the shape is complete, another popup.  Add title, description, and you can even attach photos.  Click Save when done.


Once you've hit Save, more edit options.  Click that tilted paint bucket and you can shade the box and thicken the borders.  Pick your colors and how transparent.  

Go back to the tool bar and add Pins if you want.  Same process as the outlining.


Change the security settings to allow Public to see (yes, you can do Private and controlled audience maps too).  Click Share to get to the menu you need.  Then Click Change.  Then select Public.  Save.

Click the dots to the right of the map title, then "embed on your site" (I can't capture that one so no extra photo). 

That brings up a pop up with the html code to embed.  You can change the dimensions if you want.  Make sure you copy and when you get to the ActiveRain or Wordpress editor, switch to <> view so you can drop in the html code.

And with that you've completed a map (see below for the result of the work above).  Repeat as needed, or hire a virtual assistant or someone on to make them for you!  You can go back and edit maps (new phase for the community?), add pictures, etc.  Once you've done this a few times, it's just a handful of minutes to complete a basic custom map.  Good luck increasing your business!


Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz



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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Joyce Marsh, Daytona Beach Florida 04/03/2018 11:47 PM
  2. Will Hamm 04/25/2018 08:35 AM
Real Estate Technology & Tools
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Jane Peters
Home Jane Realty - Los Angeles, CA
Connecting you to the L.A. real estate market

Well this is certainly an in-depth tutorial on the Google map function, Bill. I used to use them but dropped the ball.  Thanks for the reminder.

Apr 04, 2018 12:40 PM #30
Lindsay Reagan, Realtor
Wellington, FL

Thank you for posting this step by step tutorial...I will start doing this on my Google Business Page blogs...  I have ihomefinder on my website that allows me to draw a map on my website.

Apr 04, 2018 06:39 PM #31
Dina Sanchez
Empire Network Realty - Orlando, FL
REALTOR servicing the Central Florida Area

This is genius! Thank You for the tip!

Apr 04, 2018 06:51 PM #32
Vickie Teel
Allison James Estates & Homes - Punta Gorda, FL
It's all about YOU!

Thank you soooooooooooo much for this info. Liz and Bill Spear !  Congrats on a very well deserved feature.  Bookmarked and will dive into it more tomorrow.

Apr 04, 2018 06:58 PM #33
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Bill and Liz, thanks for this post. I bookmarked it and will try to do it tomorrow. Seemes fairly easy...until I start doing it. 

Apr 04, 2018 07:44 PM #34
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

This post is not only a well deserved FEATURE but a valuable tutorial of how to improve our business!  I have to spend some serious time doing this ... so I bookmarked for future study!  Thank you Liz and Bill Spear 

Apr 04, 2018 08:40 PM #35
Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Mateo County and San Francisco

This is great, Bliz. However, I struck out at Step 2. I logged onto my account, clicked on the dot grid at the upper right but... no choice said "my business."  Maybe my IT guy (i.e., my engineer husband) can do better than I.


Apr 04, 2018 08:58 PM #36
JoAnn Young
Young & Young Properties - Melbourne, FL
Florida Real Estate

Thank You!  I'm saving this for future use!

Apr 05, 2018 02:44 AM #38
Andrea.B Ferreira 954-303-8289 CRS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

I loved.. Free is good right? .. Thank you and have a great day!

Apr 05, 2018 04:29 AM #39
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Congrats on the feature.  Well deserved indeed.   Great Content.  I will have to get started on this right away.  Thanks for the detailed instruction.

Apr 05, 2018 05:48 AM #40
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

I have been thinking for the last few days on how to make my own map and here comes you guys to my rescue, awesome! Bookmarking this post for future reference, thank you so much.

Apr 05, 2018 06:00 AM #41
Gayle Barton, Forsyth County Real Estate
BERKSHIRE HATHAWAY Georgia Properties - Cumming, GA
Cumming GA Homes For Sale (404) 710-0204

This is one of the most valuable posts I've read.  THANKS SO MUCH FOR TAKING THE TIME TO SHARE.

Apr 05, 2018 06:09 AM #42
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

What a really useful post, thank you. Bookmarked to help with the first few.

Apr 05, 2018 06:27 AM #43
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

I really got into this post and started to work on Google maps as you instructed.

I was going along great, then I had to take a phone call. When I got back to the maps, I received a notice that my listing had been suspended. Now how is that for being a bad boy!! I get kicked off before I get started.

I found out I had the wrong website info and they could not verify it.

I have bookmarked and will try completing later.

Great step by step post. I have often wondered how people could do the map in their posts.


Apr 05, 2018 12:28 PM #44
Brenda Whitman, Live in Laramie Real Estate
Live in Laramie Real Estate, Laramie, Wyoming - Laramie, WY
Broker/Co-Owner, Laramie, Wyoming

What a fantasti  tutorial - thank you so much!  I can't way to try a few of these ideas!

Apr 05, 2018 03:47 PM #45
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL - (561) 716-7824 - CRS, ABR, GRI

Liz and Bill Spear Is making a custom map this way different than going to, signing in and creating a map where your photo appears in the corner?  Thank you for the info!

Apr 06, 2018 01:37 AM #46
Marti Steele Kilby, CRS
Steele Group Realty - La Mesa, CA
Broker/Owner, San Diego, CA

I've had the business locator for some time now and love the idea of creating specific maps...but I think my head is spinning looking at all the steps!  Will bookmark for an afternoon with lots of time to experiment.  Thanks for creating such a comprehensive tutorial!

Apr 06, 2018 08:45 AM #47
Anthony Kirlew
Fiscally Sound - Gilbert, AZ
Helping You Make Fiscally Sound Choices

Great advice. There are so many aspects of growing your online presence, many are free, and this one is key since it is a part of Google's infrastructure.

Apr 08, 2018 07:55 AM #48
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Liz and Bill Spear - I am so glad that Will Hamm re blogged this.  I have to do this so I have bookmarked it.

Apr 25, 2018 08:53 AM #49
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

OK! I really got to study this and try to implement it. I wonder if you can do one for Videos too? Thanks for sharing.

May 03, 2018 09:30 AM #50
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