YouTube Thursdays - The Meat and Potatoes of your Video Library

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursdays - Community Videos! 

 

 

Last week, we featured an example of a neighborhood video with a reusable (generic-agent) open and close. It makes it easier to produce a series of neighborhood videos without the need for an on-camera stand up for each one. 

 

This week, YouTube Thursdays focuses the lens on Community videos.

 

These should be the meat and potatoes of your video library. Instead of featuring the areas where people buy a particular home, these videos showcase the charm of the downtown scene or shopping area, what’s happening in the area, year-round festivals and community gatherings, not to mention, specialty videos like a featured business, ice-cream shop, coffee shop, or library.  This is going to showcase YOU as the local expert and ambassador. 

Community videos should reflect all that is positive about the local lifestyle. Keep in mind the demographics of your niche - and target demographics. For example, we won’t be visiting the local tattoo parlor, or marijuana shops. Though it might work for another agent’s niche!

 

Remember, community videos highlight the culture and lifestyle of the area. As you consider what videos to produce for your community picture your target clients. Hopefully you know enough about them to answer these questions. If not, go back to the research stage. 

 

Where do your ideal clients prefer to shop? For example, do they prefer boutiques to box stores? Feature those shops and businesses in your videos. Capture the lifestyle of the local shopping scene. 

 

What do they like to do in their spare time?  Fine Dining? Feature videos showcasing the best restaurants in your community. Hiking -kayaking? Feature local trails and waterways. Cultural leanings? Feature galleries, theater, etc.


Do they have children?
 
If so, videos about schools and education and family events are a must. Grand-children? Feature events geared toward visiting children, things to do with kids, etc. 

 

Do they garden? If so, plan on visiting nurseries and interview local master gardeners, highlight garden shows and events. 

 

Would they be interested in a local winery? Local Beers? Events and spots for these topics are easy to find. 


Would they shop at local Farmers Markets? If so, produce a series of seasonal videos and try to interview some of the sponsors, vendors, and shoppers. 

 

Do they have problems or challenges? For example, aging parents. If so, feature videos addressing those challenges and seek local experts for advice and solutions. 

 

Dog lovers? Cat lovers?  Dog parks, great pet-walking trails, pet sitting services, great pet shops - you get the idea. 

 

Here's an example a community video from four years ago. It's a visit to the Camas Farmers Market - did you spot our cameo appearance?  This was before Nature As Neighbors and before Bernie joined me in the business.

Looking back, definitely missed some opportunites - Our next Farmers Market  video will feature a few words from vendors and shoppers. It will better tell a story - AND help make connections. 
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Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

314 NE Cedar Street
Camas, WA  98607

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 06/04/2018 01:00 AM
Topic:
Real Estate Technology & Tools
Groups:
The Art Of Marketing You
Bananatude
ActiveRainVideoBlogger
YouTube Thursdays
The Marketing Maniacs
Tags:
video marketing
community videos
youtube thursdays

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Ambassador
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Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Debb Janes EcoBroker and Bernie Stea JD  You are an inspiration You make me want to go out and make a video  . Your voice is so relaxing

Mar 29, 2018 12:11 PM #11
Rainmaker
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Yolanda Cordova-Gilbert
Sitterle Homes - Richmond, TX
Sitterle Homes

Debb,

I need to get going on this videos! I like you ideas for a video library! I hope you have a wonderful day!

Mar 29, 2018 03:10 PM #12
Rainmaker
2,855,323
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Debb and Bernie - while I don't consider myself meat- and- potatoes people your point is very well-taken. Another smart post. And another bookmark in my AR library. 

Mar 29, 2018 04:55 PM #13
Rainmaker
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Nathan Gesner
American West Realty & Management - Cody, WY
Broker / Property Manager

Very nicely done. I miss the north-west!

Mar 29, 2018 09:54 PM #14
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Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
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Well, I will need to go through my video library and post more videos up.

Mar 29, 2018 10:05 PM #15
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Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

You are the voice of what makes video great Debb Janes EcoBroker and Bernie Stea JD 

Mar 29, 2018 11:15 PM #16
Rainmaker
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Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Lots of things can be answered with videos as you well outline...great post !

Mar 30, 2018 02:23 AM #17
Rainmaker
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Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

These are some great tips. Thank you so much for sharing!

Mar 30, 2018 04:03 AM #18
Rainmaker
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Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the excellent tips, Debb and Bernie.  This is something that we can all work on.

Mar 30, 2018 04:43 AM #19
Rainmaker
1,304,149
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Debb and Bernie, you make me want to visit Camas. Your videos are so well done and inspire me to continue to improve. Bookmarked!

Mar 30, 2018 05:00 AM #20
Rainmaker
2,258,101
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Meat & potatoes anything...whats not to love?

Mar 30, 2018 07:15 AM #21
Rainmaker
2,551,321
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Debb and Bernie, I need to get out of the house with the camera and see what I can do with it now.

Mar 30, 2018 07:29 AM #22
Rainmaker
2,810,669
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

I really like your videos Debb. They tell such a terrific story of your neighborhood!

Mar 30, 2018 08:11 AM #23
Rainmaker
1,081,454
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire

Hi

You two are going to motivate me to get these done. Thanks for the kick in the rear and cheers cvc

Mar 30, 2018 08:23 AM #24
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Debb and Bernie

This post deserves 2 gold stars!! Such great ideas to help anyone create a library of videos, and a wonderful example. Community videos, and what goes on in the area, are my favorites. I just need to get better at them and produce more sophisticated ones.

Jeff

Mar 30, 2018 12:00 PM #25
Rainer
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Jocelyn Hernandez Irizarry
Punta Cana Lifestyle Real Estate - Punta Cana, DR
Punta Cana Golf & Beach Resort Properties

  Great videos! I recently began to add lifestyle videos to our youtube channel. These are very important. We work in the Caribbean so it is easier to show the area before the client's arrival- gives them a good idea of what to expect.

Mar 30, 2018 07:23 PM #26
Rainmaker
335,436
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Your point that struck me the most was to feature the community and that should be the meat and potatoes of your videos.

I believe this is a good focus that many are looking for.

Thanks

Apr 02, 2018 07:11 AM #27
Ambassador
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Lucy Gray You have been reported for spamming. It is against the rules in AR.  If I had a Quicken Account, I would cancel it based on this rude intrusion alone. Not the way to do business. D 

Apr 04, 2018 07:00 AM #34
Ambassador
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

ward alisha - You too are a spammer. that is not what this platform is for - and will gain you more illwill than business opportunities. D 

Apr 04, 2018 07:20 AM #35
Rainer
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Silas Osborne
Shell - Athens, GA

Urgently looking for 20 properties to buy. Contact Dr. Silas Osborne via Ali silas.osbor@gmail.com

Apr 28, 2018 04:38 AM #36
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