Have an open house this weekend? Reach the neighbors with these tools

Services for Real Estate Pros with RealBird Inc.

We'll keep this post short with an actionable checklist.

Prerequisite: You have an open house this weekend

Objective: You want to reach the neighbors and utilize your sellers to invite their network of friends and family

Cost: RealBird PRO (starts at only $15/month for unlimited listings with annual membership or $30/month with no contract) + Facebook ad budget: we suggest at least $30 spent over minimum of 2-3 days


  1. Publish your open house on RealBird (5-10 minutes)
    1. Login (or Register you'll have to update the account to PRO if you are new)
    2. Add the basic property info and optionally additional details (e.g. neighborhood info)
    3. Upload the photos
    4. Set the open house date
  2. Use the new Seller Emailing Tool and the open house email copy and RealBird template and email your sellers asking them to simply forward that email to friends, family and colleagues (2 minutes)
  3. Share the the Open House landing page Url provided by RealBird on your Facebook Page: simple copy the link into the Facebook Page sharing box or use the sharing tool on the landing page itself and select your Page as a target. Make sure you have some catchy headline building on people's curiosity, but don't mislead (1 minutes)
  4. Boost your post on Facebook and create a new audience with the following demographics: 0.5-3 miles radius of the open house address (whatever radius defines the close neighborhood in your area) and select "Homeowners" as another filter. We have a post describing this in more details (15 minutes)

So within 20-30 minutes you are running an ad for the neighborhood promoting your open house and you also utilized your seller's network to reach more people with the event while also sharing your brand and online capability.

Bonus step: Don't forget to create a Facebook Event as well for the open house and linking it to your open house landing page on RealBird!

If you are new to RealBird , please give it a try and let us know what you think

-- The RealBird Team






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Raymond Denton
Wholesale Capital Corporation - Irvine, CA
Shady Canyon Homes


Mar 21, 2018 06:13 PM #1
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

I am glad I stopped by. I think I will try your recommendation tomorrow about an open house ...

Mar 21, 2018 09:43 PM #2
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the tips.  I'll save this for my next open house.

Apr 03, 2018 04:59 AM #3
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