Since the beginning of 2018, Youtube has been in a tumultuous relationship with its creators and its advertisers. Small creators are being removed from the partnership program. Large creators are not having their videos shown to subscribers due to questionable change in the algorithm. And advertisers are removing their ads after finding out their commercials are being shown on offensive videos that don't allign with their brand's values.
Seems bleak doesn't it? And while there are still benefits to using Youtube, who is the 2nd most popular search engine on the planet...there are other places where your video can be uploaded to. Let's take a look at a few shall we?
Why build a new audience when you already have one there on Facebook? Post to your personal profile, and have your friends share it around the network. Or post it to your business page, because there is a feature that will give users an option to "Click to Learn More" as soon as the video ends. Facebook has the best potential for the video to be seen by many people in a short amount of time.
The drawback to Facebook video is that the lifespan of the video is very short, and might not last more than a week organically. Youtube videos are indexed by google...and Facebook videos will be watch as long as somebody is commenting, liking, or sharing the video. This means it is great for listing videos and open house announcements...but evergreen content such as seller advice should use youtube as the primary platform.
Instagram, the sister app of Facebook is another great place to add video. Due to the way the app is used, Instagram's user base will have a shorter attention span than Facebook's users. This isn't a bad thing, but this means that you should tailor your videos for shorter 5-15 second formats.
If you absolutely must have a 60-second video, break it into sections and post it in your instagram stories instead!
It is also great that quality of the video doesn't matter, and you can get away with hand held shaky portrait orientation videos on this platform.
Vimeo is Youtube's competitor. They have been around almost as long, but have found a niche with film makers. The video here is typically uploaded and streamed at a higher quality than Youtube. So this would be perfect for listing videos to embed on your website. If you have fancy drone footage, or professional videography for the tours...vimeo should be your platform of choice.
At the end of the day, Youtube should still be your platform of choice. You can diversify and cater to different audiences by leveraging the other platforms. If you are creating video content anyway, it wouldn't hurt to upload the videos to more than one source.
If you enjoyed this article, consider checking out our blog including this one about the structure of an effective real estate video.