How to Get Your Marketing Message Across with 3D Video Tech – Part1

By
Services for Real Estate Pros with Napa Consultants

One of the biggest challenges that luxury real estate professional face when marketing new construction, whether it is a single-family residence or an entire master planned community is bridging the imagination gap. Most prospective buyers have difficulties envisioning the completed project and picturing what it would be like to live there. Getting the right marketing message across with 3D animation with advanced lighting and motion tracking solves this problem by bringing architecture, interiors and landscape to life.

 

We are excited to introduce you to this new video technology that became part of our brand strategy for the marketing of an ultra-luxurious condominium community in Ocean Reef, Florida. This video was a collaborative endeavor between three companies.

 

We were responsible for the script, i.e., the marketing message and we oversaw the editing that was artfully executed by an Emmy Award winning videographer who also narrated the video and selected the music. An international firm who specializes in 3D animation provided the video footage.

 

Utilizing this technology allowed our marketing message to be heard because we were able to bridge the imagination gap. We are delighted to report that the project is preselling even before breaking ground.

 

In Part 2 of this article series we will demonstrate other ways we were able to bridge the imagination gap on the project’s website.

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN UNDER 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in under 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
2,133,436
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

That's an amazing video, Ron and Alexandra!  Wonderful graphics that help evoke the imagination!

Feb 22, 2018 01:02 PM #11
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1,552,181
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

You know this wowed us. It's really incredible how technology is creating the ability to see and "get a feel" for something that isn't built yet. Fasten your seatbelt, no doubt we'll be able to feel as if we are walking through properties, hearing sounds, etc while wearing a VR headset. 

Feb 22, 2018 04:49 PM #12
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3,627,665
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Great articulation and descriptions, Ron and Alexandra Seigel.  It depicts luxury through and through.

Feb 22, 2018 06:24 PM #13
Rainmaker
1,602,015
Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Mateo County and San Francisco

Wonderful video. If you hadn't told me it was animated I wouldn't have known. 

Feb 22, 2018 06:50 PM #14
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3,550,975
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

That's a terrific video and I'm not surprised at the impact it has had.

Jeff

Feb 22, 2018 10:20 PM #15
Rainmaker
335,436
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

When the Seigels speak, we should all listen.

This is top level marketing.

Thanks

Feb 23, 2018 04:10 AM #16
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1,341,731
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I looked at the comments and also thought it was a model being filmed. Makes the video that much more fascinating.

Feb 23, 2018 05:29 AM #17
Rainmaker
2,732,995
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Just had this done for our sold in one day Luxury home...Sellers LOVED it and apparently so did multiple buyers !

Feb 23, 2018 07:14 AM #18
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD Many, many years ago we saw a demo of VR where one cuuld manipulate walls and windows for office spaces and how to plan them.  It was something Disney was working on.  It did not go anywhere at the time.  What I think needs to happen is NOT to have all that equipment to get there, but gp to Holographic technology.  Japan's Summer Olympics in 2020 supposedly will have live holographic that can be watched anywhere.  A

Feb 23, 2018 07:29 AM #19
Rainmaker
1,956,021
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Wow...very impressive. I certainly would love to live there! The video is very realistic....would not know it was 3d animation. 

Feb 23, 2018 12:27 PM #20
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon Tara It is amazing what can be done with 3D animation.  I was blown away the first time I saw it.  A

Feb 23, 2018 12:50 PM #21
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeff Dowler it was worth every penny spent on it.  It made the ROI huge...we will continue this series with the rest of the marketing strategy next week, just have some added embellishments.  A

Feb 23, 2018 12:52 PM #22
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lottie Kendall the professionals who did this are incredibly skilled.  And they worked with all of us as a team perfectly.  A

Feb 23, 2018 12:54 PM #23
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John Wiley Thank you for the compliment.  I am happy that you feel that way.  A

Feb 23, 2018 12:55 PM #24
Rainmaker
876,982
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent!  Love yout video of the Residences - great presentation and your description is spot on!  Your second video of what sets you all apart and how you do business is easily understood, great graphics and message.  Great job! I'm sure you have had MANY successes! 

Feb 25, 2018 02:14 PM #25
Rainmaker
2,855,323
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hello Alexandra and Ron - very informative. This post and you-always. 

Apr 05, 2018 08:43 AM #26
Ambassador
1,552,181
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Had to watch this again through the link in today's post - it still wows me. D 

Apr 05, 2018 09:21 AM #27
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs Thank you, I appreciate it, and we love sharing what we know and hopefully inspire our readers.  A

Apr 05, 2018 09:43 AM #28
Rainmaker
3,681,828
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD Thank you, it still amazes us also, and that Ben did this so well for us.  As each unit gets sold, a sold will appear also.  A

Apr 05, 2018 09:44 AM #29
Rainmaker
140,733
Fred Sweezer Sr.
Hud Certified 203K Consultant - Long Beach, CA
Certified Home Inspector

Your skills in the profession is well illustrated in the post, thanks!

Apr 05, 2018 06:02 PM #30
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