7 Texts to Engage Buyers

Real Estate Technology with KWKLY

Let's face it. We know the stats. We know our clients text. We know that most of the time their phones are within arm's reach, even in the bathroom. So why don't more agents take advantage of this communication tactic? 

KWKLY Text to Lead can deliver potential client phone numbers right to your mobile phone. That's right, the most vital piece of contact info can come to you. We tell you HOW in this article. But what is stopping agents from leveraging texting in their marketing? In most cases, it is simply an issue of not knowing what to say - in this post, we are going to show you Mega Agent Ben Kinney's 7 text messages that engage buyers. Use them! 


1. Would you like to see the inside of that home? 

Of course they want to see the inside of that home. They're most likely standing in front of it if they're using KWKLY to gather the information. This message says that you are ready to help them. 


2. What are your real estate plans for the year?

This works very well. There is a lot going on with this question. It is certainly not what they're expecting which is what it's all about. Sending a subtle message that you are not high pressure doesn't hurt either. 


3. Are you by chance interested in a great deal? 

Who isn't? This should trigger a response. You are letting them know that you are the area expert and have the inside track on all things real estate. If they don't want a great deal, forget them! You don't want to work with them anyway. 


4. Let me know if you want to see the best properties around you? 

Every buyer wants to know their agent has a pulse on the market. This says that without you having to play personal cheerleader. 


5. What are your 3 favorite neighborhoods?

What you are saying here is "I want to work for you!" If they feel you have their best intentions in mind, you will win their business. 


6. How do you prefer to be contacted? 

Common courtesy goes a long way toward building and maintaing trust. 


7. Let me know if there are any other homes you want to see the inside of?

First impressions last. Out of the gate, you are letting them know you are here to help them along the way. 


For questions, info or referrals visit kwkly.com | Sales@kwkly.com | 


Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. PropertyMinder (AccelerAgent) 11/30/2017 12:26 PM
  2. Ginger Harper 01/05/2018 06:03 PM
  3. Thomas and Karen Gamel, REALTOR® ABR®, ASP®, SRES® 02/27/2018 09:12 AM
  4. Ricardo Romero 02/27/2018 10:34 AM
  5. Haven Spirelis 03/06/2018 01:46 PM
Real Estate Sales and Marketing

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Pat Braithwaite
Braithwaite Realty - Marietta, GA

Your responses are very helpful. I usually call, receive no answer and tell them I will text and do so immediately. You have provided some great responses. Thank you.

Mar 25, 2018 06:22 PM #85
SmartZip Analytics
SmartZip - Pleasanton, CA
Adam Long, Director of Sales and Marketing

These are great examples. A quick, directed text is great as a followup or backup to a phone call.

Mar 27, 2018 10:31 AM #86
Jon Quist
Tucson's BUYERS ONLY Realtor since 1996

Timely post. Examples are short and to the point. Call, leave message and text as well is a great tip from Adam Long, BTW.

Apr 03, 2018 12:17 AM #87
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!


short text are ready before long wordy ones are.

Apr 03, 2018 12:39 PM #88
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Eh.  I'd much rather talk face to face.  

Apr 03, 2018 06:19 PM #89
Don Taber
Our Town Properties, Inc., Wilson, NC - Wilson, NC

I fought against texting for a long time because I wanted to talk to my clients.  I still do but the younger ones want to text so texting it is for them.  It is nice to have their questions and answers in writing.  Is there an easy way to move texts to a computer in order to file them for future reference instead of having to keep them all on my android phone?

Apr 03, 2018 06:21 PM #90
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

Great way to text, even though I prefer calling them. My question to you is, how can I automate my texts?

Apr 16, 2018 12:56 AM #100
J.R. Schloemer, CRS
Kentucky Select Properties - Louisville, KY

I like these messages. They are short, concise, and have a great call to action. Well said.

Apr 16, 2018 07:35 AM #101
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

Well, two of those questions can be answered yes or no, so they are poorly phrased questions. Sorry, Ben Kinney, you can do better than that.

I would change #1 to WHEN would you like to see the inside of that home?

and #3 to WHAT kind of great deal would you like to get?

Apr 16, 2018 09:07 AM #102
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

We should probably collectively expand these our ideas and really come up with a pool of ideas around the site.

Apr 16, 2018 11:53 PM #103
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents I think that the premise behind this is very cool but I think there could be more that can be said here and I was suggesting to Ben that we all should contribute to a master list of things like this.

Apr 16, 2018 11:55 PM #104
Temperance Saucier
Realty Executives Bayou Property - Alexandria, LA
Real Estate Agent serving Cenla Area

Thanks for sharing. Once you get them engaged, what do you text to get them in the office for buyer consultation?

Apr 19, 2018 08:42 AM #105
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

I have been getting text msg from realtors and is becoming annoying. I will buy your house in cash, qucik closing. Please do your HW before spamming others. I do not have a long fuse from other realtors.

Apr 21, 2018 08:33 AM #106
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

The close is to get the appointment. Great texts to accomplish this

Apr 29, 2018 12:57 PM #107
San Mateo County Broker Associate Mayra Espinosa
Realty ONE Group Alliance| Call 650-996-8961 - San Mateo, CA
Helping Families Buy & Sell Homes San Mateo County

Well, it looks like text messages and videos are the new ways to engage with our clients. Thank you for sharing!

May 03, 2018 01:37 AM #108
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

People are too busy these days and rarely have time for a conversation. Some people can't even talk at work. So texting is the best form of communication to reach potential home buyer and seller clients. Thanks for sharing. Great post.

May 03, 2018 09:29 AM #109
Theresa Hus
RealEstateAgent.com - Hollywood, FL
The Official Real Estate Agent Directory

Short, sweet and effective. I caught myself thinking "I would reply to this one" on two or three of those.

May 03, 2018 11:05 AM #110
Felix Figueroa
PDQ disclosure - Long Beach, CA
NHD, TAX, Environmental report provider-California

These are good quick txt responces.. I believe that every contact should lead to another step in your sells process.  What are some responces you use?

Hers one of mine: "What time are available this weekend so I can take you see it?

May 03, 2018 12:09 PM #111
Brandon Grass
Coldwell Banker Horizon Realty - Kelowna, BC

#2 by far the best. I had a ton of cold leads right after the new year I simply texted out and emailed asking if they had anything real estate related in there New Years resolutions. And mine was to help 100 people make a move. Was a great response and will be doing this every year!

May 03, 2018 06:02 PM #112
ani mon
safer - Baxley, GA

nice post.thanks for sharing this valuable information. They are more helpful for the visitors.the tea munnar tour packages advancement give a trademark feal for the munnar hillstaion.


May 04, 2018 02:28 AM #113
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