The Best Way to Destroy Your Reputation...
Oh, I'm sure everyone has their opinion of real estate agents and particularly, those characteristics that bring our profession's reputation down to one of the least respected of all professions. My biggest beef with my peers is poor communication. I used to believe that those of us who give 100% to our clients are eventually, "going to weed the wanna-be agents out of the business so, take a deep breath and just deal with it!" Well, the number of new agents continues to rise so, if you're a new agent (or one who needs a reminder), please read and take this issue very seriously.
This evening, as I look at my 'to-do' list for tomorrow, guess how many of my calls are follow-up calls to agents who have not responded to me? Four of my calls will be to agents whom I've already sent texts, emails and left voice mails concerning a BUYER question for their sellers! FOUR! Two are for the same client and since I had not heard back from either agent and let my buyer know that this evening, his answer was, "We'll work with the first one that calls us back!"
How sad is that?
Recently I had an agent whom I basically had to STALK to get a response regarding an INTERESTED BUYER question for his seller before putting in our Offer. FINALLY, I got a call back and he apologized saying that he tries to take care of his clients first, then, and ONLY then, if he has TIME, he'll phone agents back! Get this--'as long as it's before 5:00!' He didn't laugh - he was serious!
If you're a listing agent and a buyer's agent phones you--you really NEED to respond! When you don't, you're doing your seller an injustice. As well, I relayed to my buyers that I could not get ahold of the agent to find the answer to their question. I don't want them to think that I'm the one falling down on the job so, I ALWAYS let them know when I've left messages for other agents and will get back to them, as soon as I hear back. With each attempt, I keep my clients informed so that they KNOW that I'm doing everything I can to get their answers for them.
Just as these particular clients were almost ready to move on to choice #2 (which was really a 'tie' for #1), worried that this is how the entire transaction was going to be with this agent, we received the above described call back. Even if everything, moving forward in this transaction goes beautifully, these clients will NEVER have anything good to share about that agent because they already don't like him and think that he is a 'slacker!' (their word, not mine!) Their new neighbors and their current neighbors, friends and family will never use the agent because of my clients' experience with him and the frustration that nearly made them have to move to their second choice.
Think about it--their experience with him was not even a DIRECT one but, because of poor communication, his reputation will suffer--the real kicker-- this agent is under the (false) impression that he's only ignoring agent calls!
Isn't returning agent calls about one of our listings the same thing as returning a client call--after all, aren't we working for our SELLERS in this situation? Remember: we, unimportant agents, are calling to try to help YOU sell your client's homes!
A 2-minute phone call (or even a 30 second TEXT or email) is certainly NOT worth jeopardizing my reputation; I simply don't understand agents who ignore peer communication on a routine basis! What can we do to help improve communication across the board in our profession?
© Debe Maxwell | The Maxwell House Group | CharlotteBroker@icloud.com | The Best Way to Destroy Your Reputation...