Pricing your Atlanta short sale to win

Real Estate Agent with Solid Source Realty GA 320764


There are a few things that I really love about being an Atlanta short sale agent:


I love marketing Atlanta houses for sale.

I love posting them online for maximum market exposure.

I love taking flattering room photos that show my clients rooms from their most flattering perspective, and then writing mouth-watering home descriptions that make buyers want to come and see for themselves.


I love doing these things, and while I'm good at online marketing, it's not my specialty. In fact, most good agents can do these things.


My specialty -- the real estate thing that I love above all else -- is getting short sales approved and closed. That's where I shine in the Atlanta GA real estate market. The most gratifying reward for me is seeing the relief and gratitude on my my clients' faces at the closing table. But we'd have a hard time getting there if I didn't price their short sale right.


In short sales, pricing can make all the difference between winning and losing.


A big part of successful short selling is getting the price right. It is important that a short sale attract multiple offers so that, in the event that one buyer drops out of the process another offer is ready to move in and close the deal. But getting it right means more than just throwing a property on the market at a rock-bottom price.


Getting those offers takes a thoughtful and deliberate game plan and marketing expertise.


Lenders are no longer practically giving away short sales just to get them off their books. In the bad old days of the real estate crash that may have been the case, but in a normalized market like we have in the Atlanta metro today, lenders want as close to fair market value as they can get.


The Best Atlanta Short Sales team uses a very strategic pricing method to attract multiple offers while also satisfying your lender's value requirements.


If you'd like to discuss how your short sale might be priced using this method, call or text me at 678-855-5238 for a confidential consultation.






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Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Elva Branson-Lee "It is important that a short sale attract multiple offers so that, in the event that one buyer drops out of the process another offer is ready to move in and close the deal. "


Sep 29, 2017 07:28 AM #1
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

YES, sage advice from Atlanta's short sale expert, Elva! And, like you, I do seek multiple Offers and always having a back-up - you never know when buyer #1 decides they can't wait any longer! They always seem to fall out just as the bank is coming back with an answer too. It's nice having that back-up to move them right in!

Oct 09, 2017 11:50 AM #2
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Elva Branson-Lee

CDPE - Atlanta Real Estate & Short Sale Agent
Ask me about Georgia short sales
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