How to Generate Leads If You Do NOT Have a Database
I was inspired to write this post by a question I read under Q&A section of ActiveRain. It’s a great question, one many agents have but won’t ask and if they do, they won’t get many answers from other agents. However, ActiveRain is different! We are here to lift each other up, we are here to help, share, educate.
Let’s assume you are an agent with no database, no current listings, no buyers, no sphere. How can you generate leads if you do not have a database? It takes work.
-First, have a goal and a timeline. For example, two listings within the next 30 days.
-Then, map out how you will get there. See, setting a goal isn’t enough, you have to have a plan to get you from “0” to two listings. Whether you use a plain notebook, digital daily planner, whatever you wish to use. Break it down into time slots. Treat your job as if you are working for someone else and required to work for eight hours a day.
-Get busy. OK, it’s easier said than done, right? How do you connect with people if you don’t have a database? How do you find sellers? Here are some ideas;
*Run a targeted Facebook ad for the next two weeks
*Drive around a neighborhood you would like to have listings in, pick out five/ten homes with great yards and send them a handwritten note acknowledging their exceptional yards. If you are able to, include a $5.00 gift card to Starbucks
*Sponsor a local event. You can partner with a lender, pet adoption agency, school, little league, whatever your interest is.
*Join local Facebook groups and start engaging in conversations.
*Promote local businesses on your Facebook page
*Go through your MLS and pick out old expired listings and start mailing them. Do NOT ask to list their home. Come from a place of contribution. Let them know how the market is doing, tips on selling a home etc Do NOT..Do NOT..Do NOT mention you are connecting with them based on their previous Expired listing and how you can do a better job than the last agent they hired. Instead, build a relationship. Mail a short handwritten letter, two weeks later, a newsletter, three weeks later a postcard, keep mailing until they call you.
*Even if you are not working with any buyers, start previewing homes, at least two a day and visit new construction homes. Why would you do that? You will know the inventory, you might just run into someone looking to buy or sell. Carry your business cards.
*If you don’t have an ActiveRain Rainmaker account yet, it’s time to fix that and start blogging and commenting on a regular basis. If you have a Rainmaker account, the consumer can read them, not just ActiveRain members. Remember, our business is mostly about building relationships and to do that, you have to start communicating. So, start commenting.
Visit ActiveRain University, you will learn more than you might be aware of.
***Start each day with positive affirmations and believe them. Even if your mind says no, keep repeating them. Write them down, read them throughout the day, morning, night, noon.
-I will have three listings by the end of December 2017
-There is someone out there looking to sell a home today and they need my help.
-I find home buyers and sellers everywhere I go
-I am beautiful, I am loved, I help those who are in need
-I will meet someone today I will be able to help in some way
-I love my life
-I am blessed
After you’ve done all of the above, re-evaluate, tweak if need be, then, repeat...over and over..and over..
It is impossible for you not to have any business if you work your plan consistently for the next six to seven months.