Best Practices from the Best Atlanta Short Sales Team

Real Estate Agent with Solid Source Realty GA 320764

Best Practices lead to better short sale performance.


Building and leading a team of top Atlanta GA short sales agents has been a journey filled with satisfying successes and enriching new relationships, that grew out of seeing a need and determining to provide a solution.


Being an Atlanta GA short sale specialist rewards me with opportunities to help my neighbors find a graceful exit out of an unmanageable situation and avoid a Georgia foreclosure as well.


Our team of short sale agents are specially trained and experienced to provide expert help through a complicated and often stressful transaction.


The relief our clients feel and freely express when their short sales are approved and closed makes all the extra work worth while.


And our story happened because of a few strategic moves made at the right time.


Best Practice #1- From an entertainment business pro to a top Atlanta short sale expert.

Before entering this industry, my family was a casualty of the recession. We had just experienced the heartbreak of losing it all -- our television production business and our California home.

We moved to Atlanta, for a fresh start and to be nearer to our children. Always the entrepreneur, I got a real estate license, and my heart immediately went out to Georgians who now found themselves in that same boat that I’d been in.

I never expected to become a specialist in the most complicated type of residential transaction, but empathy with sellers in distress now came naturally. When I began listing houses in Georgia in 2008, jobs were disappearing and every single seller I talked to found themselves suddenly upside-down in their mortgage. Every single one! So I determined to learn how to serve these sellers. And that’s how it happened that I invested most of my first commission earnings into becoming a Certified Distressed Property Expert (CDPE).

I often think that God put me in the Atlanta market at just the right time to be able to help others who were experiencing the kind of heartbreak  I’d just gone through.

sad girl whose family faces Georgia foreclosure

The longer an underwater seller waits to get help, the likelier they will be too late.

I was not in real estate when we lost our home, and did not let anyone know what I was going through until it was too late. This, I now realize, is a common mistake that underwater homeowners make.

I’d never even heard of a short sale at that time, but now understand that short sales and other distressed sales have always been around; but the avalanche of these transactions over those crisis years severely tested the limits of agents and lenders alike.

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Take action and make an appointment with us today and get yourself started on the path to financial recovery. Our team has specialized training to help Georgia homeowners avoid foreclosure with a short sale. Please contact us today for a no cost confidential consultation.


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Best Practice #2 - Getting the best specialized advice and training from the most qualified experts.

After receiving some pretty bad short sale advice from established agents in my office, I searched online agent communities and sought out the right mentor -- Alex Charfen, author and coach of the Certified Distressed Property Expert designation.

Short sales are harder, and require a specific knowledge base and continued updating.

Short Sale Specialist was an emerging field within the real estate industry in 2008. I sought out experts, networked and masterminded with other specialists, and dedicated myself to acquiring the best available knowledge, systems and techniques for getting short sales approved. That’s how I found Alex and his in-depth and ongoing expert training program. My first dedicated short sale agent website was a product of his company.

Best Atlanta Short Sales website capture

That is also when I was invited to the Activerain blogging community. Catering my content to distressed sellers via my Activerain blog and learning from the short sale agents here paid off in spades. Again, right place at the right time, I think.

Best Practice #3 - Control my own website and online assets.

Our team now lists and sells homes for all types of sellers, but we continue to focus on specialized information and services to short sellers. Our new informational website is the outreach tool currently in development, thanks to the generous advice of Katerina Gassett.

I met Katerina here at Activerain, and have since been following her expert (and freely shared) tutelage on owning and operating our independent niche website for short sellers, creating every piece of marketing material and every online asset using her precepts, with search engine optimization and the widest possible internet exposure as the goal.

The new Best Atlanta Short Sales website is built on a wordpress platform using Thrive Themes. It is still fairly young, and admittedly does not pull as strongly nor deliver online assets as seamlessly as the former Advanced CDPE site did, but it is a work in progress and uniquely reflects our Atlanta-based team and market area.

Best Atlanta Short Sales

A good specialist never stops learning. This newest endeavor is a big challenge for me, but one I relish. Over time, it will become the largest repository of short sale information for Georgia sellers on the internet.

Underwater Atlanta home sellers still need short sale help.

Life will always have ups and downs. Our website,, is packed with information to help you understand the possible solutions to avoid foreclosure, as well as provide a detailed explanation of the short sale option, which is often the best course of action for underwater Georgia homeowners.

Even in a normalized market, when most agents avoid short sales, unexpected changes will mean some people have to sell their homes at an inopportune time. And our team will be here to help. All of our systems are in place and refined by experience. Our team still consists of top short sale agents with similar skills to my own. Short sale success is how I grew my team at a time when many agents quit the business altogether, and we still get regular updated training, because things change fast in the distressed real estate realm and we have to stay on top of it all.

The Best Atlanta Short Sales team can help.

Chances are, you or someone you know in the Atlanta, GA metro area is facing the possibility of foreclosure. The Best Atlanta team is fully qualified to handle every aspect of your short sale transaction. Our collective experience and success with the short sale process can help you avoid the Georgia foreclosure nightmare.


We know it is vital for you to have all the facts necessary to make an informed decision.So we’ve packed our website with informative articles and free downloadable reports, checklists and tools to explain your options, help you decide on a course of action, and help you stay in control of your short sale from start to finish.


You are not alone. We can help. And it is our great pleasure to do it! Contact us today.





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Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Well, I had absolutely no idea your story, Elva but, was quite captivated! I love that you turned your sorrow into helping others who were going through what you had experienced. How wonderfully positive!

You connected with the right people, in the right places and have become successful following your heart and helping others.


Aug 31, 2017 07:53 PM #1
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Elva Branson-Lee

CDPE - Atlanta Real Estate & Short Sale Agent
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