Pinterest tips and tricks - Before and Afters

By
Home Builder with The Flooring Girl

This article is inspired by Dick Greenberg 's contest.  Now, I didn't exactly follow the rules, so not sure I'll get points for this.  I've decided that I would try to teach you a bit from Pinterest learning and journey.

 

I've learned a ton about Pinterest.  I have been using since 2012, but I didn't realize until the end of last year the huge opportunity I was missing.  (And, I've been kicking myself for not doing this sooner).  Previously, I was getting around 2,000 clicks/month to my site...and then I was able to increase that to 20,000/month.  (And, I'm on a mission to reach 100,000/month by the end of the year).

 

Please note that this article contains affiliate links.  You can read my full disclosure in the right side bar (scroll down a bit).

 

pinterest growth hacksYesterday, I just wrote this guide for Pinterest:  11 Pinterest Hacks for Massive Growth.  If you have an interest in learning more, click that link.  I think you'll find it helpful (and simple to implement some of the tips).

 

With Pinterest, there are really 2 keys to success:  1) Your images and 2) Reach/exposure from groups (see above for a better explanation on this). 

 

For this, I'm going to talk about how I've changed and editted my images.  I do this in Canva.com.  This is an EASY and FREE program.  (They do also have some images you can buy if you want and those just cost $1).  I've just been using this for free and it's worked well for me.  Also, once I have a template or format, I can just copy it and create a new one w/ a different blog post (i.e. change the pictures and the headline).

 

This may contain affiliate links.

 

Here's some learning on great images for Pinterest:

1.  All pins should be vertical, never horizontal.  Period.  These will show bigger and more likely to be repinned (and clicked).  They should be in a 2:3 ratio (or higher).  They should be at least 735 x 1102 (and this is a default size in Canva, so super easy).  I make most of mine 800 x 1600 so they're longer for even more impact in the feed.

 

2.  Images should have a picture (or multiple picts) w/ a text overlay (i.e. a headline).  This tells the user what the blog post is about so that hopefully, they will click and read your blog post.

 

3.  Make your headlines awesome.  Create a sense of urgency or curiosity or both.  I've gone through many iterations...as you'll see below.

 

4.  Lighter images and those with brighter/warmer colors do better.  Darker images and cool colores (e.g. blues, grays, etc.) don't do as well.  Of course this is a challenge for me as dark floors are in, and grays, blues and other cool colors.  But, I will then add pops of color in the headlines.

 

5.  Collages can work well.  Canva also makes this easy.  They have templates and then the image will just pop in there.  Or you can do it manually.  You can also crop pictures on there.

 

6.  Avoid faces, especially those that look at the reader.  These tend to get lower repins and clicks.  If the person is facing away, it works better.

 

7.  Avoid borders.  They get repinned less (I'm guessing because they don't go well with the rest of the pictures in people's boards.

 

8.  Create and test multiple images for the same post.  You are more likely to have at least one that does well.  Also, after I've used an image for a while that had done well, I'll create a new image for the same post (maybe 3-4 months later) for an added boost to that article.

 

Here are some examples of how I've improved my pins over the last 7 or 8 months.

 

The 1st picture is from a few years ago.  2nd one was from Sept/Oct 2016 when I made it vertical. But, it didn't do too well as it was so dark with the dark purple. The next one was much better - lighter, better design, longer.  (This one was 800 x 2400...now I'm doing most 800 x 1600).

 

dark vs light  dark vs light hardwood  light vs dark hardwood

 

 This next set is from an article I wrote 6 or 7 years ago. It wasn't getting much traffic (maybe 10-20 clicks/month) as I hadn't optimized for SEO.  But, as soon as I did the 1st pin, I got 3,000 clicks in one month.  Then, I created the 2nd pin which did even better (better headline and the orange pop of color helped).  And, I got 4,000-4,500 clicks the next month.

 

make home look larger  make home look larger

 

The 1st one here isn't bad, but 2nd one has much more impactful headline and I think the collage helps.

 

products to reduce scratches  products to reduce scratches

For more pinterest tips, check out this full article:  11 Pinterest Hacks for Massive Growth.

 

Also, you may find Tailwind helpful.  You can try it for free by following that link.  Tailwind allows you to schedule pins (and saves a lot of time).  It also has great analytic info and you can continue to use that even if you just keep free version.  If you do decide to buy a monthly plan (as I have done), then you'll get $15 off if you follow my affiliate link.

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Eileen Burns 06/07/2017 08:16 AM
Topic:
Real Estate Sales and Marketing

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Show All Comments
Rainmaker
1,573,412
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Oh dear, I'm so far behind on certain tools - I have a pinterest logon but have never used it. 

Jun 05, 2017 08:04 AM #18
Rainmaker
938,630
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

I post to pinterest but know there is so much more I can do with it. This lesson should help.

Jun 05, 2017 08:29 AM #19
Rainmaker
2,740,359
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Debe - Yes, exactly.  I've done several of those.  Oh right on instagram.  I don't use it, but I certain see the square pictures pop up on Pinterest.  It's too bad that we need to customize so much.  But vertical also works well in my blog posts.

Nick & Trudy - So glad it will help.

Kat - this one is super easy to learn.

Jun 05, 2017 08:41 AM #20
Rainmaker
91,093
Mary Weiss
Zillow Group Mortgages - Seattle, WA
Trainer & Content Manager

This is a very informative post! Thank you for sharing all your hard-earned tips - they are very helpful.  Pinterest is definitely something I find myself on when I need inspiration. The sharing of photos and ideas creates such a surge of inspiration - in art, cooking, DIY projects, etc.  I am not on it every day, but I could easily get lost in a Pinterest-blackhole for hours!

Jun 05, 2017 09:43 AM #21
Rainmaker
2,740,359
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Mary Weiss - Excellent point. Yes, I actually get many ideas for blog posts on there.

Jun 05, 2017 10:45 AM #22
Rainmaker
1,475,870
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Debbie,
What a great post... as yours always are!   I definitely think it qualifies for points in Dick's contest!  

Jun 05, 2017 12:45 PM #23
Rainmaker
2,740,359
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Carol - Thx so much.  I appreciate that.

Jun 05, 2017 05:37 PM #24
Rainmaker
3,936,737
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Debbie Gartner ,

I just bookmarked this post. This is crazy informative..wow!! Thank you for sharing all your hard-earned tips - they are a guide we all need to use...very helpful!

Jun 06, 2017 06:37 AM #25
Rainmaker
473,411
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Debbie, thanks for this post. I think I should do more with Pinterest, and you show a wonderful way to get started.

Jun 06, 2017 12:23 PM #26
Rainmaker
173,264
Mary Jo Quay
EXP Realty - Minneapolis, MN
I Move You Home

Very helpful, thanks for writing it.  Pinterest has eluded me, but find people sometimes like the same pins.  So what if I'm not using it right?

Jun 06, 2017 12:26 PM #27
Rainer
180,243
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

I'm a huge fan of Canva, use it frequently.  I've stepped back from Pinterest, but obviously need to get back on board. Thanks for this post!

Jun 06, 2017 07:11 PM #28
Rainmaker
2,560,034
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Debbie, bookmarked and hope to read the article this week. I need to explore Pinterest more.

Jun 06, 2017 07:54 PM #29
Rainmaker
543,604
Karen Rice
Davis R. Chant, REALTORS - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales

This is quite possibly the most helpful Pinterest post I've read. Thanks!

Jun 06, 2017 08:22 PM #30
Rainer
127,261
Cristina Salcedo
REMAX Champions - Riverside, CA
Corona, Riverside Realtor

Fantastic ideas!  Thank you for posting all the amazing tips.  

Jun 06, 2017 11:17 PM #31
Rainmaker
401,623
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Debbie, I have not been using Pinterest. Thanks for giving us helpful tips to make this a viable tool.

Jun 07, 2017 06:24 AM #32
Rainmaker
573,394
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Wow Debbie Gartner thanks for sharing.  Now, please explain what we should do when we see Debbie added a pin to your boards please.  Well worth a reblog

Jun 07, 2017 08:13 AM #33
Rainmaker
2,178,787
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Well I think you should get the points for this in Dick's challenge....great tips on better photos here!

I haven't done much with Pinterest in far too long. I love Canva! I will have to find the time to put something together like you have. I'm bookmarking. Thanks for the tips!

Jun 07, 2017 11:09 AM #34
Rainmaker
2,744,407
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I'm very fond of Pinterest, and I would have missed this blog had it not been reblogged by Eileen Burns  I'm so glad she did!

Jun 07, 2017 01:28 PM #35
Ambassador
2,804,083
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Debbie - You put a lot of effort into this post and gave us some great tips. It's a good entry and I appreciate it. Thanks!

Jun 07, 2017 05:58 PM #36
Rainmaker
581,081
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

Great blog, Debbie. You're clearly the expert with Pinterest!

Jun 09, 2017 05:56 AM #37
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The Flooring Girl & Blog Stylist -Dynamo Marketers
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