I thought it would be interesting to share my top 3 flooring articles. They are all long form content and do well with customers. Each has over 6,000 clicks/month and average time on page is in the 5 to 6 minute range. Also, I get a lot of comments/questions on these blog posts, so it really shows that customers are engaged and curious.
1. Coretec Plus Review - Looks like hardwood but it's waterproof! This is a wonderful product if you want something that looks like hardwood, but you also want something that's waterproof. It's an amazing product and looks awesome. It's great for kitchens, basements, and can be installed on top of concrete or even tile.
This product has really been growing in popularity for the last couple of years, and it has been on my "to do" list for over 2 years. I then kept seeing people asking questions about it in forums, especially on houzz.
I finally had a chance to write about it December and it very quickly shot up in the search engines and has now become my #1 article. It's now getting over 6,800 clicks/month. I get at least a couple of questions about this every week. It took a long time to write, but it was totally worth it.
2. 2017 Hardwood flooring trends - This article is also getting over 6,800 clicks/month. But, believe it or not, I'm kind of bummed out about that # and think I can/should be able to do better. For the last few years, my hardwood trend article has been #1. Last year's believe it or not was getting over 14,000 clicks/month.
The problem is that it looks like I'm ranking #2 for this on search. Unfortunately, someone beat me to the punch and wrote an article about this in October (mine was written in December). It was ranking well before mine was already written (yes, lesson learned). But, now, my task is to bump mine up. (BTW, it may go without saying that I believe my article is much better, more accurate and more thorough (that person doesn't even know flooring).
BTW, if you want to help me out in this quest, here's something you can do. If you ever write an article that mentions flooring (e.g. in ways to prepare you house for sale, or decorating tips, etc), if it fits in, it would be amazing if you can link to this article. The higher my page authority is (i.e. more backlinks from more sites/more authors), the more likely I am to become #1.
3. Dark vs Light Hardwood flooring - Oh yes, these are the 2 trends and the ones that get the most questions about the pros and cons for each. This article is getting over 6,500 clicks/month. It's been doing well for a couple of years. (But, as I recall, it didn't shoot up until 18 months after I published it.
Feel free to bookmark this post in case it will in handy for your clients.
Oh, and if you're interested in some consulting on how to do this for your business, feel free to give me a shout.