How do you improve your marketing skills? Marketing is a learned skill. Some have it naturally; some don’t. ActiveRain provides every member with the opportunity “to learn it.”
Commenting on posts written by ActiveRain members is an ideal way to learn how to market and promote yourself. A comment written on another member’s post should be one that promotes and praises the abilities of the blogger.
It takes some thought and effort to leave a comment that responds properly to make sense and complement the main theme of the post plus promote the author. The ultimate reader of the post will be a potential client who Googles the appropriate keyword phrases. The post will be found and the comments will be read by the potential future client. There should be an action phrase that encourages contacting the blogger of the post.
Isn’t this what we do when we market our own inventory; or provide a market report; or write a narrative about a real estate topic? We expect the reader to read the post, as well as the comments written below the post.
How powerful and helpful is it to the blogger to have a future client read a brief paragraph promoting him/her and encouraging the reader to call that blogger for guidance.
Once we have mastered that style of commenting, we will find it a natural way to leave a comment. We will also incorporate that flavor of self-promotion within our own posts, if it’s appropriate and fits well with the topic. You’ll find that one good turn, when commenting, deserves another!! It’s a win-win for all, on many levels.
Just a thought for the moment….