The Value of an Open House to Albuquerque Area Home Sellers

Real Estate Technology


When selling your home, you obviously need to make it as tempting and simple as possible for potential buyers to view it.

One great way of helping the process along is to allow your realtor to organize an open house.

In case you are unfamiliar with the term, an open house refers to an event where the public, or targeted invited guests, can view your home in a more informal way than arranging their own private viewing.

There's no need for potential buyers to do anything else than show up at the right time and place and walk right in to see what's on offer.

The key advantage here is the informality of the viewing process. Some buyers will feel more comfortable about viewing a home if the focus is not directly on them making a specific appointment. It's a less pressurized environment and one that consequently can greatly widen the scope of potential real interest in the home.

This is more or less the same principle that car dealers use to such great effect. Give someone the keys to the vehicle and take them for a test drive and, even if they didn't think it was a perfect fit beforehand, an informal demonstration may well convince them that it is right for them.

Another very interesting benefit of the open house format is that it can even attract neighbors who may not necessarily have a direct interest in purchasing the house, but cannot resist having a look. This is not time wasting at all because, having inspected the home, they are well placed to recommend it to others who they may know are looking for such a property in the area.

At Everest Peak Realty, we go the extra mile to make an open house go well. We often arrange exclusive neighborhood gatherings and will encourage attendance by knocking on doors in the area. These events are proving very effective and are often held in advance of the home going onto the market, to give an added incentive to potential attendees. Where possible, we also produce a video blog of the home prior to the event to create even more interest. This is also usually augmented by announcements via social networking, including Facebook.

We will also invite those home buyers who are in our database and know to be interested in the type of property and location.

It's all about getting the word out that your property can be viewed in the most straightforward and relaxed of circumstances.  

If your home isn't getting a good number of viewings, call us today and discuss how our marketing edge can greatly increase interest, including holding an open house.




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