Real Estate Training - Why Don't All Realtors Sell Luxury Homes?

By
Real Estate Agent with Sterling Fine Properties
https://staging.activerain.com/droplet/487b

I have sold over $100MM in Residential Real Estate, yet in the beginning of my career I did not have the nerve to work with Luxury Home Buyers and Luxury Home Sellers.

I believe in allot of cases this is because we have "myths" of what it would be like to work with them. In this blog I will do my best to identify and dispel those myths.

Myth #1 - I don't know enough about the Luxury Home Market...Doing daily very consistent research, generally driving around and also holding allot of open houses in Luxury Home neighborhoods, can make you quite the expert in about 90 days...there are very specific details I would suggest for all of these but not enough room here to cover it all.

Myth #2 - They are a completely different type of personality and much harder to work with...not true...as the old saying goes "they put their pants on the same way you do, one leg at a time"...the buyers are looking for the same things in a home...location, floor plan, backyard, neighborhood etc...just on a grander scale in a more exclusive neighborhood...the sellers I find easier to work with for they have been through the process before,,,they are usually successful in business so they are more direct and to the point...which I think is great.

Myth #3 - It is too expensive to market these homes...I found over the years that any of the expensive marketing avenues like magazine ads don't work anyway...the MLS and the Internet still dominate the way these homes sell...you just to have the nerve to tell the seller that...it would be a benefit in my opinion to be with a real estate company that specializes in Luxury Homes and does many of the extra curricular marketing as part of a package they offer...

Myth #4 - It takes much longer to close one of these listings or home buyers...again not true...from the buyer side there is less inventory but if you go back to Myth #1 and you are all over everything that is happening as it happens and know your stuff you can close quickly...how about being creative and when you buyer is interested in a certain Luxury Neighborhood sending a letter to everyone stating that you have that buyer,,,I was invited into many $5Million+ homes doing this and ended up with pocket listings...from the seller point of view...nothing is different in trying to sell a home quickly...a great home, great location and priced great wins...and can be quickly...

Over the past few years I have  been lucky enough to work with all kinds of great personalities in the Luxury Home Market...

Here is a sample of those personalities...

Four Star General - US Army

Physicians - Surgeons

Owner - Weight Loss Clinics

Musician "Rapper"

Owner - Auto Dealership

Mayor - Vancouver British Columbia

Owner/Founder - CEO - New York Mobile Company

Owner/Founder - CTO - Social Media Company

Fire Chief - Chicago Illinois

Top Criminal Defense Attorney - Phoenix Arizona

Vice President - Semiconductor Company

Click on the link or photo to grab the knowledge, skills, and mindset!

 

70+ Free YouTube Luxury Home Sales Videos

70+ Free YouTube Real Estate & Luxury Home Sales Videos

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Contact me at azhugh@gmail.com

 

To your success,

Hugh

 

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Rainer
103,157
Rosie Moore
Serving Sugar Land, Richmond, Rosenberg, Missouri City - Sugar Land, TX

I haven't come across any luxury homebuyers yet....I've only been in the business for 1.6 years.  Like you said, whether you are buying a $200K home or a $1.2 million home, the principle is the same: price correctly, stage, and market it.  I rely on Internet marketing since a majority of buyers begin their home search on the Web.

Dec 14, 2013 01:06 PM #1
Rainer
152,957
EMILIA B COOPER, REALTOR® SFR.NCHSE.AHWD
LAROSA REALTY - Orlando, FL
Short Sales, Foreclosure & Bank Owned Real Estate

Hugh, Great information for us, thank you for sharing! I saved it.

 

Dec 14, 2013 03:29 PM #2
Rainmaker
363,355
Hugh Thomas Lorch
Sterling Fine Properties - Phoenix, AZ
Luxury Home Sales Training

Rosie...that is exactly what I rely on...internet marketing...

Dec 14, 2013 03:51 PM #3
Rainmaker
363,355
Hugh Thomas Lorch
Sterling Fine Properties - Phoenix, AZ
Luxury Home Sales Training

You are very welcome Emilia...

Dec 14, 2013 03:51 PM #4
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Rainmaker
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Hugh Thomas Lorch

Luxury Home Sales Training
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