Rating the Volkswagen Game Day 2013 Commercial

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 Rating the Volkswagen Game Day 2013 Commercial 

In the midst of all the drama of Super Bowl XLVII, the 108 yards Kickoff Return by the Ravens’ Jacoby Jones, the power outage in the Superdome, I must address the Volkswagen game day commercial.  There were quite a bit of controversy about it, but I do not see the point.  It was an excellent effort by Volkswagen. 

On a scale of 1 – 10, I would give this Commercial a 7.  The effort by the actor speaking Jamaican Patios was commendable.  Any Jamaican listening would agree that he is trying too hard.  Speaking Jamaican is very fluid…it usually just flows.  Good try Volkswagen.  Big Up Jamaica! Nuff Respect!


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Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Lloyd: I love the Jamaican "accent" but didn't get the commercial until the end. I have yet to see that ad that I really like. But it's not over yet. Play just resumed.

Feb 03, 2013 10:19 AM #1
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Million $ Guild Cert Luxury Home KW Land Division

I completely concur my friend.  I see nothing wrong with it and even thought it was kinda cute in a stupid sort of way. 

Feb 03, 2013 10:31 AM #2
Derrick Guevremont
Counselor Realty of Rochester - Rochester, MN
Rochester MN Homes for Sale

It was supposed to be funny, whether it was or not is not even the point.  People are too ready to be offended, I think.  And who are these people who tell us we SHOULD be offended?  It was a silly, light-hearted commercial with a guy going with the laid-back "life is good" stereotype people may have about Jamaica.

Now, what if the star of the commercial rolled down the windows of the Volkswagen and smoke came billowing out ala Cheech and Chong?  Then would we REALLY be offended and would Volkswagen REALLY be racist?  Or is that not a valid stereotype of Jamaica?  Bet I touch a nerve with some people there....

Try to enjoy yourselves a little bit, folks, not everyone is out to offend you.

Too bad for the advertisers that I am sticking up for a little bit.  It doesn't make me want to buy a Volkswagen.  If I showed up to the office in a Volkswagen I'm sure everyone I know would think I'd lost my marbles.  Probably a stereotype about me, is that fair?

Well, yes, it probably is.


Feb 03, 2013 10:40 AM #3
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Lloyd -- I saw a "preview" of the commerical this week -- I didn't get the controversy and didn't think it was particularly funny either.   

Feb 03, 2013 11:45 AM #4
Dr. Stacey-Ann Baugh
Century 21 New Millennium - Upper Marlboro, MD
A doctor who makes house calls.

I loved the ad!  Respec Bossman is and remains my favorite part.  I don't think he sounded like a real Jamaican but I love the free positive publicity for my beloved home.  How often do you get back?

Feb 05, 2013 11:54 AM #5
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