Why Do We Need a Sign When Selling Our Baltimore Property?

Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291

 Why Do We Need a Sign When Selling Our Baltimore Property?

Towards the end of my listing presentation I ask:

Would you like the sign placed to the left or the right of the driveway? But never...Do you want a sign? 



                                            HomeRome Realty


A few years ago I received a call from a seller who knew I had sold some very challenging properties  that were not Clone-onials.

He was ready to talk about hiring me.  His property had a bit of acreage, was on a busy street, had one small rancher, a dilapidated house, a three car garage, a green house and possible subdivision possibilities. Thought this might be a long shot...must be grossly overpriced... but one that was worth looking at. You know I like a challenge.  

After evaluating this unique property, I found the previous price to be reasonable even though the sellers expected a huge price reduction. Seeing the potential in this property and a desire to help this family,  a listing was signed  and my job began. There was the measuring, copy for my blog and website, photos, MLS posting, color brochures, my print advertising and a notification to the sign company.

 I asked  where they would like the sign placed...notice I did not ask IF they wanted one?

 They did not want a sign and would not let the previous agent use one.

When  asked the reason, they responded: "We are afraid that it might bring attention to a vacant property."

But that is what we need!  We want attention! We want the whole world to know the property is available for sale!!

 It had been on the market for a couple of years with  no showings, no offers and no luck. Needless to say the owners were frustrated and ready to give up. 

 This "unsaleable" property needed the right kind of advertising and a simple sign out front.

 Not only did I have numerous calls but the adjacent neighbor, a church, called as soon as the sign hit the dirt!  This congregation had been praying for this perfect property. The acreage was for their playground and the small home for a church member and the home in disrepair was perfect for their storage needs.

This unique and challenging property was sold within the week for Full List Price!

Sure convinced me, once again, of a sign's importance.


Why Do We Need a Sign When Selling Our Baltimore Property?





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Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Margaret,

A sign is invaluable..I never even ask where they want it placed..we just place it! There is no discussion on whether we are having a sign..most sellers in Austin..can't wait to get it up!!

Jun 09, 2012 11:01 AM #1
June Tassillo
Owner/Broker RE/MAX Elite Realty - Franklin, NC
Let me help you with the next phase of your life!

Margaret ~  That is a great story.  We found our property by a small little sign on the side of the road.  We do have to ask if they want a sign or not in our listing agreement in NC.  Signs are very important!

Jun 09, 2012 11:32 AM #2
jimmy waites

What an awesome story with a happy ending for all.

Jun 09, 2012 11:52 AM #3
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
Can you imagine if Walmart or any local business decided to not install a sign? A secret can be a tough sale.
Jun 09, 2012 12:16 PM #4
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Margaret - the QUEEN of marketing.....thanks for showing us what is important for us to sell the home - sign in the yard.

Jun 09, 2012 12:41 PM #5
Emily Medvec Qualifying Broker
Hello Realty Partners - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

There is nothing MORE important than a real estate sign when a property is for sale and on the market. Of course, it is never "do" only which "side" of the driveway! You rock!

Jun 09, 2012 12:54 PM #6
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Dorie, Just get it in the ground and do it quickly.

June, You understand the importance of a sign.

Jimmy, Always good to see you.

Cheryl, But I don't want my neighbors to know I am selling.

Praful, That sign is important.

Emily, So good to see you.

Jun 10, 2012 07:13 AM #7
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Margaret Rome, Baltimore Maryland

Sell Your Home With Margaret Rome
Sell Your Home Margaret Rome 410.530.2400
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