Your target audience and your target market can be two very different things, but if they are, then you, my friend, are doing a very big disservice to your marketing time and budget. You see, if you come talk to me I will tell you my target market is first time home buying families in the Beaverton, Oregon, area. Then if you ask me what my target audience is when it comes to my blogs, well guess what, it is the same audience.
It may seem weird, but what if my target market was the Summerfield neighborhood of Tigard, Oregon, and all my flyers and marketing material were being mailed to that area of Tigard, Oregon? Then my audience and my market wouldn’t be hitting each other and here is why. Summerfield is a retirement community of 55+ residences. I love working with them,but I’m not going to find them through blogging. They are more likely to meet me on the street or from a business card from a friend.
But, my target market is homes that are 3-4 Bedroom, 2-3 Bath and over 1500 square feet. These homes are perfect for my target audience of first time home buying families. I do take smaller homes if I feel they would work for a small family, but I have never taken a listing for a one bedroom andI probably never will. It just wouldn’t work for my buyers that I am attracting from my blog and my other marketing materials.
If you read my blog posts you will notice two things: I talk a lot about families and about certain parts of the cities of Beaverton and Tigard.The reason I do this is because I feel these are where my target market will be searching to buy or sell real estate. I do include King City, but only as a complete overview of the Tigard area and not as much as I do the other areas, because as I said, that market is less likely to find me through the internet.
So, what is your target audience and are they hitting your target market?