The Language of Luxury

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Yesterday the flowers at the Santa Barbara were plentiful.  What stood out for us were these pink statice.  They are drought tolerant and can be dried.  When dried they retain their color and texture as if they were alive.  They symbolize remembrance. Around the corner, we spotted peonies.  This ...
An abundance of colorful vegetables, fruit, flowers and exotic mushrooms were a feast for the eyes.  We enjoyed the combination of strawberies, rainbow chard and sunflowers.These are golden oyster mushrooms.  We bought the white version, they are bigger and stranger looking.  They are wonderful s...
We woke up to another beautiful day.  Our weather reflects the Spring season we are in with an expected high of 68 degrees F,   This is one our favorites times of the year. "A compassionate person sees himself or herself in every being.  With the ability to view reality from many viewpoints, we c...
We spotted this Pinot Noir at Carpinetria Wine a few months ago.  We asked Jane if it really deserved the  95 point rating it was given by James Suckling.  Yes, she said.  And we bought the wine.  We tried it yesterday and enjoyed it.  It was well worth the price of $28.  "The nose is fresh and s...
We spotted this yacht in the Santa Barbara Harbor yesterday.  We thought it was perfectly named!  What a great sentiment!   And then, we remembered a quote by Robin Williams who was instrumental in popularizing the words "Carpe Diem" in the film, Dead Poet's Society.   Carpe per diem - seize the ...
Both Ron and I love koi ponds.  When we lived in Los Angeles, we spent a weekend digging a koi pond for our lower garden.  We also made a smaller pond out of a large barrel for our upper garden.   We then drove miles to the Japanese community in Gardena and bought all kinds of beautiful koi.  And...
As we promised last week on our Throwback Thursday post, here is the next installment of our video course, which was inspired by webinars we had done both for Active Rain and Zillow on the subject of niches. Our entire course can be found on our website if you are curious to see it all at once.  ...
This is one of our favorite spots on the Carpinteria Bluffs.  We stop for a while and view the ocean and the coastline.  We hear the birds chirping, the waves moving and feel the sun on our bodies.  It is a moment of perfection!Through the practice of deep looking, we can identify the positive se...
If you think that Human Interaction is being upstaged by digital solutions, think again. Recently a friend of ours saw a sign on a home and called the number on the sign.  She listened to a recording that sent her to an agent directory. The sign did not have the agent’s name or phone number on it...
If you read our posts on a regular basis, you know that one of the most important selling points of a brand is to instantly convey what sets it apart from the crowd.  Palazzo Della Torre from the city of Allegrini in the Veneto region was able to do it in 14 Words at their Point Of Sale display. ...

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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