Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By Kevin Vitali, Helping Massachusetts Home Buyers and Home Sellers
(EXIT Realty- Massachusetts Short Sales & Residential Sales)
Comments 53
I recently wrote a post over on my main blog on how using a drone for aerial stills and video can provide enhanced marketing for our home sellers. Aerial views, for now, offer a unique view to capture a home buyers attention.  The newness and novelty alone will draw in home buyers. The other thin...

By Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ
(Haven Express @ Keller Williams Arizona Realty)
Comments 5
 Isn't Aerial Photography dangerous and illegal? Great question! Commerically operating an aerial drone, such as the DJI Phantom 4 Pro that is part of our fleet, to take aerial photos and videos is not illegal PROVIDING the drone pilot in command has an FAA Part 107 Remote Pilots license or other...

By Mojo Selling Solutions, Mojo Dialer and Real Estate Lead Services
(Mojo Selling Solutions)
Comments 0
 Real Geeks Mojo Dialer integrationWe’ve made it pretty clear that we’re focusing on integrating Mojo with the top CRM platforms, and we’ve delivered! Recently, we finished our integration with the folks at Real Geeks and we’re excited to tell you about it.Their team reached out to us last year b...

By April @ Chime Technologies, We market for agents, build CRM and tools. Ask me!
Comments 1
Real estate is a business, and running a business requires solid bookkeeping as well as a strong sales strategy. However, not all lead follow-up strategies perform the same for every agent. Measuring how your real estate sales funnel is performing will help you pinpoint which strategies are worki...

By Pat Starnes, Broker Associate, ABR
(Front Gate Real Estate)
Comments 23
I recently attended a class on Facebook Marketing for Realtors because I want to do all I can to promote my business as well as my Facebook Business Page. My friend Chris Adcock, CIO and IT Consultant, taught the class and shared valuable information on social media marketing. Following are 12 ti...

By Janet Murray, Realtor Weymouth MA & South Shore Home Sales
(Costantino Realty Group)
Comments 0
  Can I Have Your Attention Please...!    Costantino Realty Group was thrilled to SHOWCASE Betsy Tretheway, renowned national speaker, coach, and founder of Cirque Du Sales Training, at our office in Weymouth on Thursday evening, June 22nd.   Cirque Du Sales is a real estate training and coaching...

By Shawn Cunningham
(RE/MAX Advantage)
Comments 0
I've come to find that stats can really help you position yourself as an expert in the market. Being able to back up what you're saying with hard data can help you gain credibility and really be the one who people look to in the community. As a part of the GLVAR (Great Las Vegas Association of RE...

By Lori Ballen, Digital Marketing Strategist
(Keller Williams Las Vegas)
Comments 2
We use a table of contents purely to increase the user experience. When a website visitor is reading text, it can be boring and annoying to scroll through to find what they are looking for. A table of contents allows the visitor to click an item and immediately shoot down the page to what they wa...

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
Comments 1
With such a competitive market place for real estate agents, how do you stand out? Zurple has you covered. We put together 5 FREE lead closing tools for you to help you book appointments and close deals. The tools can be found here. 

(RE/MAX Premier Group)
Comments 0
Until just recently, if you wanted an extensive home security system, you not only were required to contend with exorbitant installation fees, but you also had to pay a monthly installment or fee.  See how here 4 all-in-one home security systems for your smart home

By Jeanne Dufort, Madison and Lake Oconee GA
(Coldwell Banker Lake Country)
Comments 133
Posting this from New Orleans, where I'm attending my first National Association of Realtors national convention. One of the highlights of today was a seminar on the use of drones for aerial photography for real estate use. We had two industry experts with the best intel available - the good new...

By Jim Paulson, Owner,Broker
(Progressive Realty (Boise Idaho)
Comments 10
Isn't it frustrating as a Realtor that as you drive around your community that your cell phone carrier drops signal or doesn't have data service in certain parts of your market?  I think I finally found the answer:  Google Fi.Why, because unlike every other carrier, it isn't just one carrier.  Wa...

By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 59
 To Syndicate: repeat or make available on other mediums or sources.Syndicated Content: Share or repeat summaries or full renditions of previously published articles or post.I'm not talking about the syndicated reruns of Gilligan's Island, but your own content shared elsewhere from where it was o...

By Lori Ballen, Digital Marketing Strategist
(Keller Williams Las Vegas)
Comments 0
In Facebook, you can now compare your ad set strategies with Facebook Ad Split Testing. You can now test 2-3 ad sets with different delivery strategies to see which gives you the best Lead generation results.[ Play Tutorial Video Below] How to do a Facebook Ad Split Test Choose your Variable How ...

By SmartZip Analytics, SmartZip
Comments 8
Telemarketers. Virtual assistants. Lead scrubbers. There are many terms used to describe “inside sales agents,” an industry role that has taken off over the last few years. But few of these descriptors fully encapsulate the role of an inside sales agent (ISA), which is to:  Respond to inbound cal...

By Hugh Thomas Lorch, Specializing In Luxury Homes
(Sterling Fine Properties)
Comments 0
End Screens are FREE and the best thing YouTube has ever offered..Real Estate Videos are worthless without a call to action..You need to tell someone what to do next .. how to get in business with you..99% of Real Estate Videos done by agents have one slide at the end that gives contact informati...

By Dick Greenberg, Northern Colorado Residential Real Estate
(New Paradigm Partners LLC)
Comments 27
One of the common problems we often see with listing photos is that they seem a bit washed out or hazy. And one of the coolest tools I've found to deal easily with that is Lightroom's Dehaze adjustment. I wanted to show you a quick demo of how this tool can make a dramatic difference in just a fe...

(RE/MAX Premier Group)
Comments 0
More marketers are turning to a technology referred to as ringless voicemail, which allows users to connect directly to a person’s voice mailbox without their phone ringing. See details here FCC Evaluates Utilization of Ringless Voicemail

By Zurple Marketing Team, Zurple, Client Generation Software for Agents
Comments 0
Continuing real estate agent success is what Zurple is all about. In that interest, we created A Seller’s Guide to Home Improvement for you, the Active Rain audience. This lead closing infographic will help you:  Stay top-of-mind with your seller leads Stand out from your competition Help your se...

By Web Tech SEO and Social Media Marketing, Internet marketing and Social Media
(Web Teach SEO)
Comments 9
Web Tech SEO is working with top New Jersey realtor, Chris Pustizzi Chris Pustizzi along with his wife Jamie Pustizzi work at Keller Williams Jersey Shore. Their brokerage is located in Ocean City where the two realtors met, grew up and went to high school. This husband and wife real estate team ...