Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By John Pusa, Your All Time Realtor With Exceptional Service
(Berkshire Hathaway Home Services Crest)
Comments 4
On September 26, 2017, California Association of Realtors (C.A.R) reported that pending home sales Index (PHSI) dropped 2.0% to 117.0 in August of 2017 from 119.4 index in July of 2017, and lower 3.5% from Index of 121.3 in August of 2016 on an annual basis based on signed contracts.Regionally, i...

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 29
~ Facebook Marketing Tips ~Facebook will be rolling out a new feature soon that gives you a closer look at your friend's friends...I imagine the intent is to make it easier for them to become your friends too. Add that with their "Discover People" feature that rolled out earlier this year (aimed ...

By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 34
Nature understand the importance of brand signals in order to thrive. Here is a lesson from orchids. There are more than 25,000 orchid species and over 100,000 hybrids. Each species has a specific flower suited to a particular insect that will fertilize it.   Each type has its own signal to attra...

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 24
Are you afraid to blog because you think you don’t “Know enough?” Perhaps you’re new to real estate, so think you can’t give advice to buyers and sellers because you haven’t gained enough experience. Perhaps you’ve moved to a new community and are afraid you don't know enough to write about its a...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 16
New business is what we focus on every day. We’re always thinking about where our next dollar will come from. We dig for new listings.  When we secure one, we attempt to secure another by marketing the new one.  Homeowners who know they will be listing their homes in the near future are watching ...

By Thomas J. Nelson, Realtor,CRS,e-Pro, Co-Host of Mail-Right's: Real Estate Agent Podcast
(Big Block Realty 858.232.8722)
Comments 0
Facebook Marketing Strategies for Real Estate Professioinals...Have A Plan!  Episode #110on Itunes (link)   We have a great interview here with Andrew Fogliato of Just Sell Homes. We discuss all things Facebook and we really cover a load of stuff connected to using paid Facebook adverts linked to...

By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 1
Marketing is not a one-sided conversation anymore. In fact, the consumer holds so much power nowadays that in this competitive business environment; they are a lot more educated than ever before. With information digitally accessible, they come equipped with an onslaught of data, resources and pe...

By Corinne Guest, Managing Broker, The Choice of Professionals
(Barrington Realty Company)
Comments 33
Prompted by a question this morning, someone wants listings and was asking for advice on getting reviews and leads. This is not a dig at him, just an observation I see all the time.If you are only, and remember I am saying only, using your company web page; you know, that allocated page on their ...

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Platinum Properties)
Comments 22
     Cooperation Is a MustWhen meeting with the seller and determining if I want to take on a potential client, I first need to know if the seller is on board. This involves several things including the timing of the sale, how motivated the seller is, the condition of the property, the seller's w...

By Dawn McCurdy - Real Estate Broker, Albany, Rensselaer, Saratoga & Schen Counties
(McCurdy Real Estate Group, Inc.)
Comments 2
A maintenance free townhome is waiting for you Are you looking for a move-in ready home which offers a retreat from your busy city life? If you are, this ranch style Cohoes townhome for sale is the one you are looking for. Quietly nestled in the leafy neighborhood of Cohoes, this townhome offers ...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 2
By: Lara Edge Strategies tidy homeowners use (like color) to make things look pretty. Some people have a special knack for making everything seem so put-together in their kitchen, so prettily organized — without buying expensive things. How do they do it? They Put 'Like' and 'Like' Together:Like ...

By Pat Hiban, Billion Dollar Agent
(Pat Hiban Interviews Real Estate Rockstars and Founder of Rebus University)
Comments 2
Use Facebook to generate buyer leads and drastically boost your real estate business’ volume. With the average Facebook user signing in and browsing through their news feed at least a couple times per day, there’s really no reason not to focus some of your lead-generation efforts on the world’s l...

By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 0
Visit "Local-n-Global" Realty websiteFluorescent tube light bulbs and compact fluorescent bulbs are not accepted at the Sevice Department during the hazardous waste drop off. Residents can recycle such bulbs for free at the "Home Depot" and "Lowes" stores. Concealable traffic monitors will supple...

By Deborah Laemmerhirt - REALTOR® Brookfield,Newtown,Roxbury,Bridgewater,Washington,Sherman, Luxury Homes,WaterFront,Equestrian,NewConstruction
(Keller Williams Luxury Homes International)
Comments 2
Thinking about selling your home?Before putting your property on the market, one of the first things that you have to do is to determine the value of your Candlewood Lake home.  Your home’s value is what a ready buyer is willing to pay for your property. It is not based on what you initially paid...

By Randy Mitchelson, APR, First Impressions are made at First Click
( #goipm & Homeland Heroes Home Loans)
Comments 1
iPartnerMedia was named 2017 Startup of the Year by the Lee County (Fla.) Economic Development Office, Horizon Council and Horizon Foundation. The honor is awarded to a company founded in Lee County in the last 3-5 years that has demonstrated continued growth both financially and staffing since s...

By Dionelle(Don) Davis, Don Davis Luxe Realty Group
(Luxe Realty Group)
Comments 1
This beauty is just listed for sale in the Goldenrod Estates Gated Community.  Country living in the city near Grand Prkwy nestled in a peaceful gated community! Acreage custom home in Goldenrod Estates. 1 Horse allowed per acre. Recently installed hardwood floors & ceiling. Pocket/dome & high ce...

By Amy Mullen, Realtor, CPA, CDPE, MBA
(RE/MAX Professional Associates)
Comments 3
Just listed! 65 High Street in Shrewsbury! This 4 bed, 2.5 bath colonial is listed for $554k by Coldwell Banker.

By Anita Allen, Your Realtor for NW Florida, Pace/Milton/Pensacola
(Coldwell Banker Residential Real Estate - 850-377-4410)
Comments 2
First-Time Home Buyer TipsBuying your first home is an exciting time but might seem complicated and scary to some. But if you dream of homeownership it is important to know what to do and who to turn to. By following the steps below you will be well on your way! Find a Realtor. A Realtor will gui...

By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 30
 On one of our journeys out of town to visit clients, we stayed at a Kimpton hotel.  We noticed their slogan and thought is was a memorable one.  What makes it remarkable is the alliteration (words beginning with the same letter 'K' in this instance)"Kimpton Karma Rewards"  defined as: Good thing...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
 Another Condo Sold on Long Island courtesy of Lawrence "Larry" and Sheila Agranoff, Licensed Real Estate Associate Broker and Licensed RE Salesperson. Located in East Meadow Long Island on Spring Drive, Lawrence & Sheila SOLD a 2 bedroom 2 bath upper level Aspen Floor Plan Condo at The Seasons i...