Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices)
Comments 23
3963 Sumac Dr. Sherman Oaks, CA another view lot JUST LISTED!!!Fantastic opportunity to build your dream home South of Ventura Blvd with great city views. Upslope view lot on a paved road with utilities nearby. Geology Report, soils report and Topopography survey will be available with accepted o...

By Matthew DeFede, Specializing in Bergen & Essex County Real Estate
(Realty Executives Elite Homes)
Comments 0

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 8
  The real estate market in Franklin MA is moving through the final quarter of 2017, with real estate agents exerting great effort to secure fresh inventory for the final stretch. The Todaro Team of RE/MAX Executive Realty markets diligently for new listings.  Our method of choice to find new lis...

By Peg Augustus - REALTOR®
(Lakeshore Realty)
Comments 4
A vision of peace and serenity  Endless magnificent views of the shimmering, crystal clear Lake Tahoe, from the orange hued sunrise to the red and purple colors of dusk. Check. Crisp fresh mountain air each time you step outside your home. Check. A relaxed and serene lifestyle. Check. Impressive ...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 6
 There's a cozy 55 and Over Community in Smithtown Long Island.  Country View Estates, which is situated on Gazebo Lane in Smithtown, is a condo development for Adults 55 and Over. All of the units are attached in clusters with 2 Bedrooms, 2 Full Baths, and an Eat-In-Kitchen. They are either grou...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
Comments 8
This post may contain affiliate links. We truly love, use, and recommend the best!Do you send real estate postcards as part of your marketing campaign?It’s a great way to increase your exposure and build up the number of “touches” you accomplish. As a result, people will get used to seeing your i...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 4
 Print marketing is the method I use to secure listings.  Offline marketing is not a favorite of most real estate agents, and I’m convinced that the price is a major factor in their decision. It’s expensive, but we all clearly understand that it takes money to make money. It’s always a risk, but ...

By Z57 Marketing Team, The #1 Affordable Lead Company
(Z57 Internet Solutions)
Comments 2
Here is some shareable content for real estate agents to utilize! We have created a quiz for you to share with your potential home buying clients. It is a downloadable file in powerpoint format, which will let you easily input your name, email, and logo so it is branded to you!After adding your o...

By Nancy Robinson Ranked #111 by Real Trends/Wall Street Journal, #10 Century21 Realtor in the US, #16 in the World
(Century 21 Town and Country)
Comments 4
Best and first in its class. Super clean and move in ready...this house sits far in the back of the lot. This home is pretty light, bright, and airy with good sized rooms; excellent lay-out; and a bigger-than-average kitchen. This modern ranch - all redone in 2008 - offers high ceilings in the fa...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 24
 Do you need to find business?  Do you not have any money to spend on finding business? The answer to this dilemma called “no business” is to host an open house for a 1.5 to 2 hour period on a Saturday afternoon. The football games are on Sunday afternoon, and during football season, Saturdays ar...

By Dagny Eason, Fairfield County CT, CDPE Homes For Sale and Condo
(Dagny's Real Estate)
Comments 7
Stunning gorgeous HouseOpen House Sat. 10/14 at Chalburn Road, Redding,CT 06896,  2-4 PM Open House Two days in a row this weekend!  Don't miss this chance!Welcome to 36 Chalburn Road in Redding, CT- An exceptional home in West Redding Area.                             The beautiful and easy-to-m...

By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Innisbrooke at Firethorne Subdivision InformationInnisbrook at Firethorne is located just across the street from the Firethorne Country Club. If you live in Innisbrooke, you can put your application in at Firethorne and enjoy all of the same amenities, with a slightly lower cost on your Innisbroo...

By Paul Eastwood, My Buying Buddy IDX CRM
(My Buying Buddy IDX CRM Suite)
Comments 0
Hearing the dreaded word “no” can be daunting and discouraging, especially for newer Realtors® and Agents.  However, attempting to overcome Buyer objections with rapid-fire “come backs” to their objections will only breakdown rapport and hurt the relationship.  By providing the Buyer helpful info...

By Debbie Harr, Realtor Homes That Click, Worthington Ohio Homes
(Homes that Click Realtors)
Comments 1
Leafy Dell Condo for Sale in Johnstown OH Overview Maps Photos Features Video $169,900 Single Family Home Main Features 3 Bedrooms3 Full BathroomsInterior: 1,813 sqftYear Built: 2005MLS #: 217037689 Location 104 Maple Leaf DrJohnstown, OH 43031USA Debbie Harr Homes That Click Realtors(614) 268-7...

By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Ladera Subdivision InformationLadera is a new luxury home gated community in Waxhaw NC. The residents here will be served by the Marvin Ridge HS district as noted in the Carolina MLS. To search Ladera homes for sale, click here.The following report numbers are market averages for "active, pending...

By Jeff Grant, PA, Listing/Buyer Agent #1 Top Producer 2016 Remax PBG
(Jeff Grant Team | REMAX Real Estate Agent | Palm Beach Gardens, Jupiter)
Comments 0
Check out the free list of foreclosures in Palm Beach County, to see all the properties, pictures, features and more go to Call Jeff Grant at 561-412-JEFF (5333) or to get more information. Visit our website here: 

By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 2
Kingsmead Subdivision InformationKingsmead is a luxury home community located in Waxhaw, NC. The Kingsmead community amenities include a playground, pool, recreation area and tennis courts. Kingsmead is served by the Marvin Ridge school district of Union County.  Visit Kingsmead homes for sale he...

By April @ Chime Technologies, We market for agents, build CRM and tools. Ask me!
Comments 21
There are a handful of sales statistics floating around that are designed to inspire persistence. Most sources will claim 70 to 80 percent of leads drop off after the first call or half of leads are never touched. Although leads abandon sales funnels at each stage and agents sometimes have too ma...

By Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing
(Napa Consultants)
Comments 27
If you are interested in achieving market leadership in your local marketplace think of yourself more like a celebrity and think of your luxury or other real estate marketing business more like a media.  It may seem like a big stretch, but those who make this shift in thinking will be the big win...

By Home Pocket, Advanced digital marketing and lead generation
Comments 3
A Long(ish) Prologue (but it’s worth it…trust me)I’ve spent my whole career in and around data analysis. Almost twenty years of it, in fact, building data analysis systems to target bad guys on the web for the government and private sector. If it has to do with website traffic, content analysis, ...